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BYOD: Beyond the Triple Play

By Ross Fujii, CTO of Cisco Network Management Technology Group (NMTG)

Service providers have already penetrated the connected home network with equipment such as set-top boxes and Internet gateway routers to provide Triple Play services – voice, video, and data.  From this established base, Service providers have the opportunity to further extend into quad and quintuple plays by offering additional services such as wireless/cellular and security-based/home automation.  In fact, with the right infrastructure, the connected home network becomes extremely flexible and capable of supporting a wide range of new and innovative services.  Service providers are the natural candidate to offer – and capitalize upon – these services.

The key to generating more than just Triple Play revenues is visibility into the home network.  Effectively, Service providers need to push the edge of their networks further into the connected home.  In this way, they can enable the Bring Your Own Device (BYOD) reality by: Read More »

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Back to the Future of TV: Emerging Social TV Opportunities for Service Providers

By Bill Gerhardt, Director, IBSG Service Provider

The future of TV is already upon us.  Driven by technology advances, business model challenges, and consumer behavior, over the next five to ten years, TV as we know it will be a thing of the past.

However, many of the changes identified by Cisco IBSG in our work on the “Future of TV” will occur much more quickly. One such dimension is Social TV.  Looking back 20 to 30 years, we see that TV began as a social tool.  It’s what we gathered around on Sunday night to watch family programming. It’s what we talked about at work on Mondays.  It’s what advertisers utilized to make an impression on viewers.

Today, we have lost some of those social aspects of TV viewing. Instead, we often watch TV alone, in rooms that are not optimized for gathering, our friends and family dispersed in far flung places. As such, advertisers are losing their ability to extend their message through the power of conversation and discussion, challenging their effectiveness. Cisco’s IBSG’s 2011 study The Future of Television: Sweeping Change at Breakneck Speed predicted that Social TV would become increasingly embedded in TV experiences.  Two of the study’s 10 predictions involved Social TV:  #5 Don’t Just Watch, Get Involved and #9 Watch Together Virtually.  Social TV attempts to take us “back to the future” of TV, rekindling those social experiences of yesteryear in a way that is more powerful and aligned with today’s realities.

To bring some clarity to the Social TV opportunity, Cisco IBSG has developed a comprehensive taxonomy of Social TV use cases that Read More »

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BYOD: What Businesses Need

By Ross Fujii, CTO of Cisco Network Management Technology Group (NMTG)

Bring Own Your Device (BYOD) in the context of the business world reflects the fact that many consumers bring their work home with them.  Specifically, they connect devices they have received as part of their job – laptops, smartphones, and tablets – to the home network and use them as they would at the workplace.

While the added productivity of BYOD and working at home is attractive to businesses, the risk of exposure is not.  Laptops, for example, can store or access sensitive data like financial information or critical trade secrets that need to be protected.  In some cases, such as personal or health data, the law requires that this information must be secured.

The reality is that it is not always possible to ensure that a device is secure.  As a consequence, Read More »

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BYOD: What Consumers Want

By Ross Fujii, CTO of Cisco Network Management Technology Group (NMTG)

Before exploring how service providers can capitalize upon the opportunities that Bring Your Own Device (BYOD) offers, it is critical to understand what consumers actually need and want from their home network.  A few usage scenarios will illustrate the key characteristics of the next-generation connected home:

  • You’re watching the news on your smartphone as you take a walk around the neighborhood.  When you get home, you pause the video stream and resume it on your IPTV in the comfort of your living room couch.
  • You’ve heard about a new TV show you want to check out.  You have no idea whether Read More »

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Cisco at the Olympic Games

We’re headlong into the 2012 Summer Olympic Games, and if you’re like us, it’s been an exciting scramble getting here. This year’s games feature an unprecedented level of consumer access – not just some of the events, but all of them, live and via replay, on TVs, tablets, and other connected screens.

In London, we’re set up in our own “Cisco House,” where we are showcasing next-generation transformational technologies and solutions. In particular, visitors are getting to experience the Olympics on TVs, tablets, and smartphones through our Videoscape solution.

We are also very excited about working with NBC again for what is our third Olympics.  NBC has Read More »

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