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Streaming Is Going Mainstream: The Upward Arc of Online Video, Driven By Consumers

Only a short time ago, consumers had limited choices for accessing professional video content.

Today, a smorgasbord of options continues to multiply—from premium cable and DVDs, to online choices such as Apple, Netflix, and Hulu. Hardware options are equally dizzying, as traditional TV gives way to PCs, smartphones, and tablets. As portable devices meet the cloud, more consumers expect to view their favorite content anywhere, anytime.

The London Olympics this year were a case in point. NBC statistics reveal that more than 57 million U.S. viewers streamed Olympic events online. And over 7 million unique visitors per day accessed the BBC’s online Olympic sites, with nearly half of them watching on mobile devices.

Clearly, media consumption has evolved. Given the complexity of choices, it is essential for all players in the video value chain to understand what consumers need and want. To gain greater insight, the Cisco Internet Business Solutions Group (IBSG) studied the trends and behaviors of 1,152 video consumers in the United States in 2012.

Chief among our findings? Streaming is going mainstream—and if the quality, variety, and delivery of streaming video are held to a high standard, consumers will be willing to pay
for it.

Streaming Is Going Mainstream

Seventy percent of U.S. broadband users are watching professionally produced Internet video every week, with an average viewing time of more than 100 minutes per week. Among 18- to 24-year-olds, viewership rises to 94 percent. Overall, streaming video is ahead of downloading and about even with DVDs and Blu-ray Discs (see Figure 1). Read More »

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Who enables over 50% of all digital cable homes in India to watch TV? We do.

jayant_changrani_zdpBy Jayant Changrani, Country Head and General Manager – India, NDS, now part of Cisco

As we near the end of the calendar year, the last part of which as a newly acquired Cisco company, we’ve reached yet another milestone in India. At the end of 2011, NDS celebrated that its solutions were enabling digital TV for over 20 million homes in India, and according to market statistics effectively 100 million viewers. Today, we are proud to announce that we are enabling digital TV for over 50% of all digital cable homes in the country.

Our work with small, medium and large operators to help transition their platforms to digital ahead of the government mandated analogue switch off (the first deadline for which just passed on 31st October), has meant that we’ve been able to support the transition and launch of digital TV services across the country.

As a company we are actively supporting the digitization process in India for Read More »

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The Mobile Internet Goes Underground

A common refrain in the wireless world is “everything, everywhere”, but up until now there’s been one place wireless communications has not reached: underground.

When Virgin Media came to us with the opportunity to work together to design and build a Wi-Fi network that would bring mobile broadband to passengers of the London Underground subway system, we jumped at the chance.

Working together with Transport for London, the transportation authority for all London mass transit systems, Cisco and Virgin designed and built a Wi-Fi network that would not only bring a reliable broadband signal to London Underground’s stations, but would be robust and durable enough to withstand the less-than-ideal environment existing under the streets of London. Read More »

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Cisco Gets a Gold Star for Tech-Policy and Standards Leadership

Innovation is often defined as novel technological invention. What is far less known about successful innovation efforts is that it takes a special breed of individual who possesses the rare combination of technical depth and sharp diplomatic skills. To be a successful innovator, one must be able to maneuver through political mine fields inherent with industry level leadership and standards bodies.

Cisco is fortunate to have such individuals who work in our Government Affairs, Compliance, SP Standards and Corporate Consulting Engineering teams and it makes the company a very formidable entity.

Our preparation for the ITU-T CTO meeting, the Global Standards Symposium and the World Telecommunications Standards Assembly, all held in Dubai this November, provide very recent and tangible examples of how Cisco is succeeding in this multi-dimensional world.

It is in such meetings that Read More »

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An Infrastructure Foundation to Deliver A World Of Many Clouds

There has been major market traction this past year in the deployment of cloud services, but the discussion still too often focuses on cloud in the singular. Our experience has shown that companies are not typically adopting a single approach to cloud, but rather are embracing a rich set of approaches that provides them with flexibility and control. While many are building  private clouds; others are building public clouds, many differentiated on industry specific characteristics. Increasingly, we see organizations using a mix of these options, consuming services from multiple cloud providers as well as building their own private cloud capacity.   But, all expect a secure and assured cloud experience.  Regular readers of this blog will recognize this as what we at Cisco we refer to as a world of many clouds. IT leaders must be prepared to build or acquire a portfolio of business application services in the world of many clouds. Read More »

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