Wayne Cullen

Senior Manager, Service Provider Architectures

Wayne Cullen is responsible for business and technology architecture marketing to Service Providers worldwide.   His current focus is on service delivery architectures that encompass infrastructure solutions for network service providers.  These architectures include the emerging Software Defined Networks (SDN), Network Functions Virtualization (NFV), cloud computing, open source, and other forward-looking approaches that help service providers transform their businesses across their portfolios for greater economic benefit and competitiveness.

Since joining Cisco through an acquisition in 1996, roles have spanned development engineering and marketing. Wayne graduated with honors in Electronics Engineering from the University of Queensland, Australia.

Wayne lives in California, USA.


November 18, 2019


The Rise of Cisco SD-WAN

3 min read

Cisco SD-WAN solutions can help you decrease costs, increase profitability, improve operational efficiencies, provide better performance and integrate security.

October 21, 2019


The Compelling Benefits of SD-WAN

3 min read

Today, businesses in almost every industry must manage more users, devices, mobility, and applications than ever before. Most business applications have moved to the cloud or been replaced by cloud-based SaaS applications. But in the business environment, it’s not just one cloud, it’s many.

November 26, 2018


Going Beyond the WAN – a Bridge to SD-WAN

3 min read

Large business opportunities await the service provider: a highly distributed modern workforce, decentralized applications across multiple clouds and data centers, and a consequently expanded security perimeter. How will you prepare?

SD-WAN – Hitting its Stride with Managed Services

2 min read

In June, 2018, one of our service provider partners, BT, announced a new global service based on Cisco SD-WAN - “Comprehensive global managed service improves agility to deploy Cloud and accelerates digital transformation.” Great news for enterprises worldwide!

Finally! An Open Intent-Based Networking Platform Managed Service Providers Can Embrace

3 min read

Today, we announce a solution to these problems and help unlock a sizable market for managed service providers while simplifying operations. 

Let Your Business Customers Be Your Guide For NFV / SDN Transformation

3 min read

Your NFV/SDN transformation can be driven along three pathways, one of which is customer-focused. We call this: services-led innovation. Discover more in the latest service provider survey.

Creating Business Services and The Next Element

4 min read

We contracted a survey of small, medium and large businesses across all major world regions. This is what they said they value in regard to network services.

September 8, 2016


Give enterprise customers what they want: Bridging the network services innovation gap

2 min read

Written by Cisco Senior Marketing Manager Wayne Cullen and Cisco Marketing Manager Melissa Zelyez Enterprise demands for fast, adaptable networks are at an all-time high. Some service providers are struggling to keep pace. So how can you ensure you’re not one of them? The answer is simple: virtual managed services. Consumer tools and behavior have […]

Simplify your managed services and grow your market

2 min read

Delivering Managed network services now costs less than ever. Whole new markets are ready and waiting for the benefits they bring. It took years for alternative energy sources, such as wind and solar power, to become affordable to consumers and profitable for providers. The same is true of managed network services. For years, network service […]