Success in retail often comes down to a counting game. How many people pass by your store? How many come inside? How long do they stay? And most importantly how many ultimately buy?
Today, the retail counting game has gotten a lot easier because we can now count devices as proxies for people, since many potential customers today, myself included, won’t leave home without their smartphone. As soon as they enter a store, the beacon on their cell phone effectively announces its arrival to the Wi-Fi network and voilà, we have a count.
With the help of CMX Presence Analytics, these smart devices can help answer many key retailing questions with a single access point.
Who is passing by the store versus coming in? Presence Analytics uses both the cell phone’s signal strength as well as the time spent in the area to determine the number of people walking by versus in-store visitors. Presence Analytics provides simple, quick reports on retail conversion metrics. You can also track how often visitors return to a store in a given time period can be tracked, which can be key for customer loyalty programs.
Tags: analytic, analytics, analyze, buy, Cisco, client, cmx, controller, conversion, count, customer, data, device, LAN, location, loyalty, mall, metrics, mobile, mobility, mse, network, phone, Presence, retail, retailer, shop, shopper, signal strength, smart, smartphone, time, track, wi-fi, wifi, wireless, wlan, WLC
As cities around the world grow in size, we are beginning to see that strained resources, infrastructure, and services are causing natural limits to urban growth, which in turn limits the economic growth opportunity. To combat this, cities as diverse as Barcelona, Nice, Kansas City and Songdo in South Korea, are starting to leverage advanced technologies and data analysis to create smart, connected cities. These cities, and others around the globe, are building out new digital services such as smart lighting, traffic, waste management and data analytics to reduce costs, tap new sources of revenue, create new innovation business districts and improve the overall quality of urban life.
Not only will the creation of smart cities generate huge value for the cities and their inhabitants, but great opportunities will also exist for the vendors and partners who help to create and operate these digitally smart cities of the future. However, the question is where and how can partners such as infrastructure providers, technology and services companies, and communication providers participate? And, what types of revenues can they generate from helping to create smart cities?
Based on Read More »
Tags: Internet of Everything, mobility, monetization, Smart Cities, wi-fi
Forget the best of both worlds. Ritchie Bros Auctioneers have found the best of three worlds with their network. This midsize company enables fast, secure bidding for customers, provides hassle-free mobile access for employees, and detailed network reports with no effort for IT.
Ritchie Bros. Auctioneers is the world’s largest auctioneer of heavy equipment and trucks. They sell billions of dollars of unused and used equipment at hundreds of unreserved public auctions each year. What’s even more impressive is that they are able to do this with only 1300 employees worldwide.
Auctions are very time sensitive and require a synchronized effort. This leaves little room for errors and interruptions. Read More »
Tags: byod, Cisco ISR G2, Cisco Unified Access, Connected Constuction, construction, EN, IWAN, midmarket, midsize, mobile, Mobile Auctions, Mobile Bidding, mobility, network, Online bidding, Public Auctions, security, small business, smb, UA, wifi, wireless
The highly anticipated Wireless Release 8.0 came out last week, and among the feature updates is a key set of enhancements and new modules for Cisco’s CMX solution that come with MSE 8.0. These updates were designed to build out the breadth of location services available to organizations, as well as improve the user experience for customers working with the CMX solution. These enhancements make five great reasons to upgrade to 8.0 today and test out these new tools and features in your Wi-Fi location deployment:
1. Presence Analytics
This new feature enables the use of a single access point (AP) to determine device presence and dwell time. It provides a simplified way to leverage Wi-Fi technology to Detect, Connect, and Engage your customers. Retail stores, hotels, conference facilities, shopping malls, schools, and even city centers can greatly benefit from Presence Analytics. Unleashing this tool can help customers understand the basic, yet powerful, knowledge of the number of visitors to their space, time spent by the visitors, and frequency of visits. It can even provide a more in-depth look into the movement patterns of their visitors, while within their space, giving an understanding of which areas are most attractive to their client base.
Presence Analytics is very simple to configure by naming the entry, selecting the access point, and setting threshold values. Best of all, the majority of CMX Analytics reports are available automatically. All this allows customers to start using CMX Analytics without having to make any changes to their existing network and get immediate value from it.
2. Enhancements to Guest Access
Those familiar with CMX Connect will know that there are two guest access solutions available to customers with Cisco CMX. The first, CMX Connect, provides organizations with a simple, secure way to provide guest Wi-Fi access. CMX Connect offers the option of custom splash pages using a zone-based captive portal.
In MSE 8.0, we have dramatically simplified how CMX Connect is configured. The administrator only needs to indicate information they’d like collected (such as, name and email), and the zones in which the template will be used. Read More »
Tags: 8.0, access point, analytic, analytics, AP, Cisco, client, cmx, Connected, connected mobile experiences, data, deployment, device, engine, enhancement, experience, feature, Guest, guest access, indoor, lbs, location, location based services, location-based, login, mobile, mobility, mse, organization, product, services, solution, technology, venue, wi-fi, wifi, wireless, wlan
Written By Lisa Garza, Cisco Service Provider Marketing, Mobility Solutions
In his Wi-Fi Achieving New Heights blog after Mobile World Congress (MWC) this year, Doug Webster was excited to talk about the record-breaking carrier Wi-Fi network results we achieved with the Fira de Barcelona during the four-day conference. It was one of the world’s largest single Wi-Fi deployments ever staged in a venue. Just to give you an idea, there were 80,880 Internet enabled devices connected during MWC, twice the amount from the year before. We summarized all the results visually in this Infographic.
Since MWC, we’ve received a lot of questions about the details behind the network deployment. We decided to go behind the scenes to give you an inside look with a couple of informative Read More »
Tags: mobile world congress, mobility, mwc, Service Provider, wi-fi, wifi