Mobile World Congress (MWC) 2014 was the largest mobile industry exhibition in the world, where over 1800 companies showcased and launched their latest products and services. This event was visited by over 85,000 attendees from over 200 countries around the world, to learn, network, inspire and innovate. Providing them seamless and robust data network was the first priority. GSMA , Fira de Gran Via and Cisco took this challenge to provide them next generation Wi-Fi experience with seamless connectivity and onboarding using Hotspot 2.0 service on the top of baseline free Wi-Fi service.
Hassle and risk are the two key factors involved in connecting free public Wi-Fi. When you are traveling in the different countries, you get off the plane and turn on your cell phone… and within few seconds you get connected to the cellular network. There is no need to search for a suitable network manually (hoping it’s not rigged by a hacker), then enter long password or credit card details to pay for the service. But unfortunately connecting to Wi-Fi is not that simple. Hotspot 2.0 Service addresses these problems by automatic network discovery and selection, seamless network access and secured authentication for the Passpoint certified devices.
Fira Gran Via, Barcelona, the venue of MWC 2014 is a massive 280,000 meters2 (Three Million Square Feet) facility with 8 grand exhibition halls, conference rooms, multiple outdoor areas and restaurants. Read More »
Tags: #MWC14, barcelona, cell, cell phone, cellular, cellular network, Cisco, connectivity, data, device, experience, fira de gran via, GSMA, HDX, high density, Hotspot, HS2.0, mobile, mobile world congress, mwc, network, onboarding, Passpoint, public, seamless, technology, wi-fi, wifi, wireless
As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike.
And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint location based services, the future appears to be smooth sailing, right?
Well, not exactly.
Tracking the position of mobile devices accurately and correlating to personal data has been one of the most sought after Big Data objectives. And not just for retailers — the potential wealth of business value from data has drawn piqued interest across nearly all industries.
Yet in the real world, issues arise from both technology challenges and privacy concerns alike.
Technology challenges include:
- Typical Wi-Fi accuracies in the 7-to-10 meter range (though Angle of Arrival and improved location analytics promise dramatic improvements)
- Infrequent mobile device probing to conserve battery power
- Interference from metal shelves & fixtures, water in products (and people!)
Privacy qualms speak to the heart of transformation in the Internet of Everything (IoE) age. IoE, after all, is the explosion of network connections among people, process, data, and things — and promises to be one of the most impactful periods of change in our history. And the people element is in some ways the whole point — to make our lives better, healthier, more efficient, and so forth. But the people issues will be just as challenging as those that arise around technology. Read More »
Tags: analytics, beacons, Big Data, business, cmx, data, devices, EMSP, experiences, interference, lbs, location, location based services, mobile, mse, privacy, probing, product, retail, retailers, shopper, shopping, technology, value, wi-fi, wifi
The power of mobility has transformed the IT landscape.
While mobility and other tech forces, such as cloud and big data, have enabled organizations to improve productivity and increase efficiency, the constant challenge of keeping data, assets and users secure continues to be a top concern for CIOs and CSOs.
And these concerns stretch across global borders. For example, Frost & Sullivan analysts predict a $1.1B investment towards IT security in Latin America by 2015.
Today, security is no longer an expense, but a necessity for moving forward. It’s an investment for the future longevity of any company. With this in mind, how can business and IT leaders keep their organizations safe in a mobile world? And what can we learn from the mobile security adoption we are seeing in Latin America?
Recently, I had a chance to participate in a new Future of Mobility podcast with Frost & Sullivan Research Analyst, Bruno Tasco, to discuss the answers to some of these questions and how organizational leaders can address security in a way to reap the benefits of true mobility. The podcast is available for download in Spanish and Portuguese and a summary in English can be found on iTunes.
Here are a couple of considerations for CIOs and CSOs as they evaluate their mobile security strategies and look to future-proof their business.
Prepare for Fast Changes
Talking about mobility or general mobility in our Latin America market is like talking about the past. According to the Cisco Visual Networking Index (VNI), Latin America is experiencing and will continue to see incredible mobile adoption. Read More »
Tags: Big Data, Cisco, cloud, convergence, Fast IT, future of mobility, Ghassan Dreibi, latin america, mobile, mobility, security
It’s hard to believe that, just a few years ago, most government employees could only access email from their primary desktop computers. Even those with the ability to access their enterprise e-mail accounts from other devices could only view new messages; archives were stored locally on their desktops. Now it is possible to check email from multiple locations and on multiple devices – 24 hours of the day.
Email was really just the beginning. We’ve arrived at a new technology-consumption landscape – powered by cloud, mobile and even social media – that is fundamentally changing the way we use and purchase information technology tools.
Read More »
Tags: cloud, government, IT Consumption, ITConsumption, mobile, public sector, social media
A friend of mine recently joined the rest of us in the 21st Century by getting his first smartphone. Although it was a long time coming, he’s now tweeting, checking Facebook, and tracking his favorite baseball team, the Colorado Rockies, like the rest of us.
Although my friend isn’t a techno-grouch by any means, the way consumers use smartphones to interact with companies is driving a transition in the customer care industry. Not only are consumers increasingly communicating with businesses via new mechanisms such as mobile, but they’re interacting for new reasons. Using the web and social media, today’s consumers learn much more about products and services before they reach out to a business to ask a question or resolve an issue. Gone are the days of “one size fits all” contact centers. Expert, personalized customer care is now the rule rather than the exception.
Modern Customer Collaboration (or Customer Interaction, Customer Engagement, Customer Experience, or even “contact center”) solutions are meeting this challenge by evolving to address not only my friend’s new-found customer service requirements, but the ongoing needs of consumers who stepped into the 21st century long before he did.
Support for current and future mobile applications is critical. Just about every company Read More »
Tags: Cisco, collaboration, contact center, customer, mobile