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#CiscoChat Explores Mobile Data as the New Currency for Today’s Retailers

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The Internet of Everything (IoE) is driving remarkable change and opportunities across nearly all industries. But few are as visible — and rapid — as the upheavals affecting retail. Today, retailers aren’t just competing with the store across the parking lot. Industry leaders face an expanding universe of mobile and virtual shopping possibilities vying for the attention of their customers.

Recent Cisco retail research shows that mobile commerce grew forty-seven percent in 2014 (Q2), far out-pacing e-commerce (ten percent) and total retail overall (three percent). And it’s not surprising, with nearly every customer using a mobile device of one type or another. Today, eighty percent of shoppers are now classified as “digital.”

Mobile devices — and rapidly evolving customer behaviors — are driving expectations for more fully optimized digital shopping experiences, in store and out. Yet traditional retailers have an exciting opportunity to meet this demand by offering hyper-relevant customer experiences that drive savings, efficiency, and engagement. In merging the best attributes of the physical store with the online experience, brick-and-mortar retailers can drive their own industry disruption. Read More »

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Observations from Mobile World Congress 2015

I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2015 in Barcelona. A record 93,000 plus people are estimated to have attended this year’s premier technology festival. Much has changed in the industry over the last year since I reported my observations of MWC 2014. However, what is most remarkable is how the boundaries of mobility continue to expand and morph – everything now seems to be mobile? As such, the show offers a fascinating glimpse into the future of technology and the major social and business shifts that we can expect in the next few years.

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The following are my personal observations and extrapolations from the show Read More »

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The Mobile Paradox – Why Are There Price Wars in a Time of Plenty?

One of the first lessons that every economics student is taught is “supply and demand” – the fundamental economic principle that price goes up with increased demand. Yet we are witnessing the opposite to these age old principles in the mobile business. Despite phenomenal demand for mobility services, the mobile operators that provide these services are engaged in a fierce price war.

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Faster, sleeker, and more powerful mobile devices, running countless of applications have transformed businesses and our personal lives. The insatiable demand for mobile devices Read More »

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Our spiffy new tablet app

In case you missed it, Cisco now has a tablet version of our flagship app.  And it’s great. Some new features include:

  • Products use a ‘touch’ visual navigation structure
  • Quicker navigation through ‘bookmarking’  without the need to login
  • Video Datasheets delivered via the tablet app
  • Comprehensive Internet of Everything and social media coverage
  • Partner content, such as incentives, promotions, and support
  • Push notification services
  • Faster updates to navigation and content from Cisco in real time

Get it at:

Some pictures:

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Enjoy!

 

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Summary: Top 10 ICT Trends in 2015: are you ready for digital transformation?

By Kevin Bloch, Cisco Chief Technology Officer, Australia and New Zealand

One of the best parts about my job is that I get to spend a lot of time listening to some very smart people, both internally within Cisco and externally. As we touch so many parts of the global technology industry and market, it puts me in a fantastic position to see what’s coming down the track. So, each year around this time, I take the opportunity to offer some predictions for the year ahead (which, incidentally, is Cisco’s 30th birthday).

It will probably come as no surprise that the biggest theme you’ll hear about this year is digital transformation, which is essentially underpinned by the Internet of Everything (IoE). In the next twelve months, enterprises will spend more than $40 billion globally, designing, implementing and operating the Internet of Things (IoT). Already thirty-eight percent of technology spend is outside of IT.

Read the full Top 10 ICT Trends in 2015 blog and feel free to provide any feedback.

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