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Cisco Intercloud Provides a Platform for Application Enablement and Innovation

 

Over the past weeks, Cisco Cloud Services  introduce a global Intercloud .  Today I’d like to explain how Cisco Intercloud provides a platform for Cisco, ISVs, and partners application enablement and innovation.

Infrastructure as service (IaaS) is a very small part of the overall cloud adaption requirements needed to enable business agility, growth, and transformation. This is an area that service providers and Telcos have been trying to optimize with traditional BSS, OSS, and provisioning systems over the last several years. The overall market for cloud in these providers is very small and not growing quickly due to their lack of development and application enablement in the physical and virtual layers. These layers are becoming commodity capabilities and not easy to differentiate business capabilities on without adding tremendous cost from enterprise software and advanced services. Even with this added cost, enterprises are failing to transform because basic IaaS is a very small part of their overall business needs.

IaaS

This is not to say that IaaS does not matter. Where IaaS matters is their efficiency and platform capabilities that enable businesses to innovate seamlessly. In addition, cost models and SLA are very important to businesses.
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How Intercloud May Extend Cisco’s Leadership in Collaboration

Wow!  Last week was a big week for Cloud news.   Whilst Amazon Web Service, Microsoft and Google started a price war or ‘race to the bottom’ for Infrastructure as a Service (IaaS) services, Cisco came out with a potentially industry-shaping announcement around Cloud Services.

On March 24th Cisco announced plans to build the world’s largest global Intercloud together with a set of partners to create a network of clouds.  This is not a trivial investment, Cisco expects to invest more than $1 billion in its cloud business over the next two years.  This ‘Intercloud’ will feature APIs for rapid application development and will deliver a new enterprise-class portfolio of cloud IT services.

Cisco’s overall strategy for the cloud is based on the premise that there will be a “world of many clouds.” My colleague Fabio Gori wrote a great blog describing how Intercloud is the critical enabler to capture the immense value of the Internet of Everything (IoE).  In this post, Fabio provides a clear summary of how we see Intercloud impacting the next phase of cloud computing, the IoE and ultimately how we all collaborate.

Intercloud and Collaboration

Gartner consistently places Cisco in the Leaders Quadrant for Unified Communications, and we think the Intercloud can help us further extend our leadership by enabling our partners to offer even better experiences, on multiple devices, and across multiple platforms by connecting the world of many collaboration clouds.    Read More »

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Cisco Partner Summit 2014: Rob Lloyd on Cisco Global Intercloud

March 31, 2014 at 9:25 am PST

We had a great Cisco Partner Summit last week. In case you missed any of the information, be sure to check out the day one, day two and day three recaps of this week’s event.

All this week, we will be wrapping up our coverage of Cisco Partner Summit 2014 with more executive interviews, additional thoughts from our partner ambassadors and a final recap on Friday, April 4.

To get started with this week, I would like to share with you my interview with Rob Lloyd, President, Development and Sales. Rob took some time last week to sit down with the Social Media team and discuss what’s on partners’ minds. He also broke down the Cisco Global Intercloud announcement for us into what Cisco partners should really focus on moving forward.

It was great to sit down with Rob and get his takeaways for partners. Continue to watch the Cisco Channels Blog this week and as always, let me know how we are doing in the comments section below.

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What makes Cisco Cloud Services Application Centric ?

Cisco’s announcement on Cisco Cloud Services “Introducing Cisco’s Global Intercloud”  is the next step in our transformation towards being an end-to-end cloud platform and software function solutions vendor. This announcement underscores the importance of the Internet of Everything and network-centric SaaS application areas like collaboration to Cisco’s strategy.  A key component of this strategy is the enablement of application centric performance and scale.

Cloud computing has rapidly matured in the market.  Many businesses have adopted private and public cloud strategies and deployed infrastructure and support systems. With this adoption, applications need to address a new set of performance capabilities.  These capabilities consist of an application centric marketplace, open source software development ecosystems, software defined platform, and application service orchestration control policies.

ACCloudPerformances

This diagram presents the application and presentation framework that integrates to the cloud platform. The integration components of importance for application centric performance are in the Application Infrastructure services, Services Framework, Content Management, and Business Services API. As an example, as a developer publishes code to production, the Application Infrastructure services will validate the Cassandra instances in the platform are available. As the service is being consumed, the APIC controller will validate the network latency, throughput, and services dependencies on all application services supporting the application. In this example, if the Cassandra instance fails, APIC will proactively re-route the traffic to the next Cassandra instance with the best performance required for the service.The figure below shows how the consumer contracts are abstracted from the services and service providers to enable application centric cloud performance.

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Partners and Cisco UCS + ACI = Amazing Together

Today at Cisco we announced the fifth anniversary of the Unified Computing System (UCS), along with innovations in our Application Centric Infrastructure (ACI) portfolio.

It’s pretty exciting considering that when we entered the server market five years ago, there were questions about what we were doing. Was it the right play? Could Cisco be successful in this new market? Well history has borne out that it was indeed a good idea. With the help of our channel partners we have gone from “zero to hero.”  Our partnerships with our channel and technology partners took us from not being a player in this space to becoming a multi-billion dollar business with over 30,000 UCS customers worldwide.

More than 80 percent of all Cisco UCS sales go through our channel partners, and we are now ranked second worldwide in x86 blade server revenue market share. These accomplishments are nothing to sneeze at, and we know just how important it has been to work with our partners to make such a rapid move in this market. Cisco’s data center partner community continues to thrive and grow, with partners investing in their data center practices using Cisco UCS as a foundation.  We have more than 3,850 channel partners that sell Cisco UCS today, with more than half of them possessing UCS Specialization credentials.  In fact, a year ago, in Q2FY13, there were about 1,600 Cisco Specialized partners on UCS. In Q2FY14 a year later, Cisco had approximately 2,000 UCS Specialized partners – a 25% increase over the previous year. Read More »

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