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Cisco CMX Analytics & Insights @ #MWC14

mwc3_1Today MWC 2014 came to a close in Barcelona having been another resoundingly successful event.

Mobile operators and Service Providers have displayed ever increasing interest in Monitization of their infrastructure especially via WiFi and Cisco’s CMX solution.

During the week I had many conversations with SP’s from across the world while very different geographies and facing different challenges, a common theme among the meetings was how can Cisco help us find ways to generate new revenue streams and new monetization models.

At MWC we showed various demos that show how this can be achieved and provide many interesting ideas to the customers to help them think about their own businesses and how they may be successfully applied.

One demo was how various components of Cisco’s SP Architecture can improve services and provide montitization opportunities to a fictitious hotel resort chain with wired and wireless small cells, SON &  Analytics all working together. Read More »

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Cisco CMX & Monetization @ MWC 2014

mwc1_1Mobile World Congress 2014 continues this week in Barcelona with record attendances.

Many SP’s are exploring new ways to monetize their network investments, in an earlier posting some of these models were explored. Again this week these topics were again very much to the forefront with Service Providers actively discussing and exploring how to take the first steps to exploit this.

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Hall 3 @ MWC Analytics:

The volume of traffic at the event was very large and as we can see in Hall 3 below, where Cisco along with a number of large companies are located, was very busy this morning.  Read More »

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CMX, Analytics and Intelligence @ MWC 2014

Mobile World Congress 2014 is underway at Fira Gran Via in Barcelona, Spain.

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As well as providing the WiFi network to the event, which has over 1200 access points covering the 2.6m sq feet  conference venues, Cisco had a number of exciting demos within the booth area in Hall 3.

Cisco’s theme is around utilizing your network infrastructure for business outcomes, being more intelligent, utilizing analytics and delivering capabilities and monetization opportunities.

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Utilizing location based information along with various other network related information interesting dashboards and views of the event are possible. These screens show how using the Cisco open infrastructure various sources of data are combined in to a graphical view of the Fira conference venue during day 1 of MWC 2014. Read More »

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CMX Analytics: An Inside Scoop on CiscoLive! Milan #CLEUR

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Today is the final day of a very busy and successful Cisco Live Milan 2014. Read my initial observations from the event earlier this week.

As the event draws to a close, lets look at some of the location analytics available via Cisco’s Connected Mobile Experiences solution (CMX) and perhaps try to answer some of the following questions about the event.

For this I will just focus on the World of Solutions Show floor -- approximately 800,000 sq feet in size, and containing all the Cisco Booths and the partner displays.

  1. How many people actually visited the world of solutions?
  2. How many people did  the different Cisco Booths attract?
  3. Where was the busiest part of the show floor?

These and other insights can be derived from looking at the business intelligence that emerges from CMX. Read More »

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Cisco CMX @ NRF 2014

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NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors.

2014 and beyond:

It wasn’t too hard to identify that there were some common themes. On Tuesday afternoon I stood on the main Expo floor and just looking around I could quickly see the industry’s top of mind phrases and buzz words popping out:

“Omni channel”,”Onmianalytics”, “Predictive”, “Insights”, “Customer science and Analytics”, “Precise Location Matters”, “Analyze Decide”, “Mobilize”, “Mobility solutions”, “Big data”, “Customer engagement”, “Adaptive offers”, “Personalized customer experience”, “Customer Experience Analytics”

We certainly are entering the era where using data, analytics and personalization is no longer just an interesting notion or “nice to have” for retail -- it is now the KEY thing companies MUST do.

And a big common theme is that mobile is exploding and changing things rapidly, so retailers either need to keep up or inevitably fall behind their competitors. Read More »

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