Accelerating Digital Transformation with IoT Data, Thanks to Cisco and IBM
A year ago, IBM and Cisco announced a global collaboration to bring business insights to the edge of the network with IoT. Read more about our partnership to date.
Macario joined Jasper in 2007 and currently leads Cisco's IoT strategy efforts, including ecosystem development for Cisco Jasper. Prior to this role, he spent 8 years leading product marketing, corporate marketing, field marketing, and demand generation.
Macario brings nearly 20 years in marketing SaaS enterprise applications. Before joining Jasper, Macario led Worldwide Product Marketing at WebEx, the leader in on-demand collaborative solutions, where he was responsible for solution definition and execution of go-to-market plans for the entire WebEx product portfolio. He also held senior roles at ePeople and Lycos.
Macario holds a B.A. from the University of California, Berkeley.
A year ago, IBM and Cisco announced a global collaboration to bring business insights to the edge of the network with IoT. Read more about our partnership to date.
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IoT is a very hot topic and many enterprises have started their IoT journey. But a majority of those initiatives never make it past the proof of concept stage.
I regularly meet with customers – current and future – about their IoT initiatives. We discuss their successes, their struggles, where they are frustrated and where they are delighted. Very few have any problem telling me exactly what they expect from Cisco in IoT, and it usually has a common refrain – get me access […]