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Cisco Analytics and Automation Software Shapes Digital Transformation

Imagine a future where data, processes and people are all digitally connected to provide real-time insights that change the user experience for the better. No need to wait. You can experience that future today. Forward looking businesses today are transforming themselves into digital enterprises. The choice is disrupt or be disrupted. Are you ready to get connected? Learn how with Cisco connected platforms.


Connected processes, connected analytics and connected experiences work in concert to complete an organization’s digital transformation. System and operational improvements provide the analytics and processes needed to drive new customer interactions. To define requirements for user experience, evaluation of input and actions of all participants and their modes of connection are necessary. The goal is to enable people to seamlessly and transparently access and interact with hyper-distributed centers of data, whether via smartphones, tablets, laptops, or specialized devices, so they can make and act on informed decisions. In other words, it’s about delivering the personal and/or professionally-relevant information that an individual needs, when and where they need it, and in the best way for them to understand or apply it.

To learn about developing requirements for connected experiences and see how a large international hotel chain is innovating for better guest interactions, read more in my article Insights to Interactions: Defining New Connected User Experiences.



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The Digital Manufacturer: Advancing a New Revolution in Efficiency and Quality

With robotics and automation, manufacturers have advanced our industry over the last few decades, driving innovations and improvements in productivity and efficiency that were once only the imagination of science fiction writers and TV/movie producers. Today, however, the next wave of transformation is required—in order to take companies and the industry to even grander levels—with a digital revolution in manufacturing.

Pressures on manufacturers from global market upheavals, changing customer expectations, and digital disruption require companies to take every competitive advantage—at every step in the supply chain and beyond. To meet these demands and market transition, manufacturers must have deep organizational and technological progress, what we refer as digital business transformation.

To explore some of the mounting pressures on manufacturers—and the exciting opportunities to capture new value with digitization—Cisco recently undertook and released a comprehensive research study. This research includes Read More »

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Digital Transformation, Analytics, Big Data, Data Virtualization and More at the 2015 Data and Analytics Conference


Peter Memon, J.P. Morgan, presents during the general session.

The inaugural Data and Analytics Conference last month was, in my opinion, the best conference of the year. The brightest minds in the industry gathered for two days in Chicago to discuss the latest trends and new solutions for big data, the Internet of Things, cloud, analytics, digital transformation and data virtualization.

Customers Featured

With over 20 technical and business tracks we featured nine customer presenters from an array of industries – financial services, agriculture, healthcare, manufacturing and more. View the conference PowerPoint presentations.

Partnerships Announced

UC San Francisco (UCSF) and Cisco announced an initiative to jointly develop an interoperability platform for sharing health care information among multiple entities. The platform will be designed to enable health systems, providers and application vendors to share and integrate health data from multiple sources, making pertinent patient information accessible when and where it’s needed for care through a highly secure process.

Cisco and IBM Watson announced a strategic partnership. Over many years of working together customers value the joint solutions the two companies provide. Dark data, inaccessible or unused data collected, is not being taken advantage of by companies today. This is the catalyst behind the partnership. This long-standing and deep partnership will explore the world of Watson and cognitive computing.

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Insights to Interactions: Defining New Connected User Experiences

This summer’s announced development alliance between Apple and Cisco reminded me of a quote from Tim Cook, Apple CEO, that I once read, “Most business models have focused on self-interest instead of user experience.” Needless to say, Apple has built one of the most successful brands in history by focusing on consistently delivering an exceptional user experience, whether interacting with its product family or its various service offerings.  Apple has raised the bar for what both consumers and business professionals have come to expect from technology.

In earlier blogs, I discussed the importance of connected processes and connected analytics in the transition toward companies becoming digital businesses. The final piece in digital transformation is connected experiences.  Ultimately business outcomes from operational improvements are driven by new interactions and experiences. Both the process and analytics requirements need to be informed by the shoppers, service consumers, business professional,  citizens and so on – all participants among who and what  is being connected — and how they are connected.  User requirements define how people can transparently access hyper-distributed centers of data, whether via smartphones, tablets, laptops, or specialized devices. But it is not just about simply having access to the data. Most importantly, it is about delivering timely insights so that users can make informed decisions.  Put simply, it is about delivering personal and/or professionally relevant information that an individual needs, when and where they need it, and in the best way for them to understand or apply it.

Peter Sondergaard, Senior Vice-President and Global Head of Research at Gartner, summed it up this way at the firm’s recent ITxPO event, “In five years, 1 million new devices will come online every hour. These interconnections are creating billions of new relationships. These relationships are not driven solely by data, but algorithms. Data is inherently dumb. It doesn’t actually do anything unless you know how to use it, how to act with it.” I believe it is incumbent upon us to guide customers to discern the value of collected data, extract meaningful information from it, and analyze and use the data to offer new capabilities, richer interactions, and unprecedented opportunities for businesses, individuals, municipalities and more.

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The Power of Insight: The Role of Data and Analytics in Customer Success

Building a successful recurring revenue business is a common challenge facing Cisco partners. From service contract renewals to upsell and cross-sell opportunities, we know that post-sales initiatives often take a back seat, causing you to miss out on valuable and repeatable revenue gains. Even worse, by not staying on top of your customers’ post-sales needs, you risk losing their trust and their business.

So how can you turn things around? The answer might surprise you. It isn’t a more experienced sales team, or even more feet on the street. In fact, we’ve found that the key to a successful recurring revenue business is data science – information and analytics that deliver clear insight into the post-sale opportunities that exist across your installed base.

Impact of Insight

Data science is already playing a role at Cisco in predicting how customers will behave and ultimately buy. As part of this effort, we are working to use data and analytics to help grow our partners’ post-sales businesses by driving consistent engagement throughout all phases of the customer lifecycle – from the moment a product or service is purchased, to the point when it is adopted or implemented, to the time the customer is ready to renew or refresh that purchase.

Data science can also serve as a powerful force in building customer success. And that’s why the Cisco Global Customer Success (GCS) organization was formed earlier this year. The GCS team is looking at new ways to put data to work to empower our partners to enable customers to realize the full value of their Cisco investments.

What’s in it for you?

The easiest way to describe what data science can do for Cisco partners is this: it gives you the information you need to sell smarter, more effectively, and more profitably at every stage in the customer journey. With data science behind you, you can reach out to the right customers, at the right time, and with the right offers to quickly close more sales.

How can you get started putting your data to work for your business? We’d like to help, and we’ve lined up a partner-focused webinar on this topic on Dec. 15. Registration is now available online, and you won’t want to miss it as you gear up for a fresh start in the new year.

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