In an age where we routinely view content on our STBs, laptops and handheld devices, service providers are revisiting a fundamental issue – how to define their subscriber base. For decades, subscribers have been associated with the STB sitting in their homes. But as subscribers watch content on an ever-broader range of devices, that model is creeping into obsolescence.
Cisco’s Videoscape Identity Management platform offers service providers a means of managing subscribers that reflects the new reality. The model is oriented toward the subscribers themselves; the devices they use for viewing are no longer integral to their identity. Conceptually untethering subscribers from their devices has a liberating effect on the user experience: the content they have on one device can be viewed on another, and as far as subscribers are concerned, it matters not all at what that device is, what room of their house it’s in, or even where in the world they are. They can even pause what they’re viewing on one device and resume playback from the exact same point on a different device.
Looking at things from a service provider perspective, the newfound ability to target subscribers individually on any device opens a world of monetization opportunities, either by providing entirely new services or enhancing existing features. Below are six new features service providers can offer subscribers as a result of this shift: Read More »
Tags: Customization, identity management, monetization, Service Provider, stb, video
Throughout my recent meetings with Service Provider customers at Cisco Live Milan and Mobile World Congress in Barcelona, there were two recurring themes throughout my meetings (and there were a lot of them as my peers and I hosted nearly 1000 of them in the four days of MWC alone).
The first was the power and promise of the cloud. Whether carriers were leveraging Cisco’s advanced capabilities in the areas of Network Function Virtualization (NfV) or various virtualization, orchestration and automation capabilities – all with the goal of increasing revenue, reducing Opex and enhancing agility – each Service Provider was keenly interested in the impact Clouds can and will have on their businesses. That’s why the Evolved Services Platform announcement we made resonated so well.
The second was the heightened level of discussion around the dramatic changes Service Providers are seeing in the way people, process, data and things are being connected – essentially the Internet of Everything (IoE) – and thus driving the need to leverage advanced capabilities. While Cisco has spoken about this for the past year, the idea of the IoE is now being recognized as moving beyond vision to actual opportunity for providers who sit at the center of it all. The recurring questions they had was around how to seize that opportunity and what was best path forward for their business to create value and differentiation amidst so much and so fast the speed of change.
This is where the two themes come together. This is where Cisco Cloud Services come into play.
At the Cisco Partner Summit today, we are announcing our Cisco Cloud Services. Designed as a suite of Cisco application- and network-centric cloud services on a truly open and global public cloud infrastructure comprised of many different clouds tied together, or Intercloud if you will, it provides cloud capabilities for any of our global service providers and partners to leverage quickly. Cisco Cloud Services combine the flexibility, efficiency and scalability of a public cloud, with the security and control of a private cloud, with the scale and reach that only Cisco and its partners can enable.
It also Read More »
Tags: cloud, InterCloud, Service Provider, telstra, virtualization
At CES this year we announced the expansion of Videoscape to the cloud. By launching Videoscape Cloud Software and Videoscape Cloud Services, we are empowering our customers with flexibility and agility to provision and scale infrastructure on demand, service velocity to introduce new functionality more rapidly, and cost optimization from more manageable and predictable cost structures.
For some of you, reading about Cisco + Cloud Software is nothing new; Videoscape is yet another example of how we are taking our industry proven and robust software capabilities and making them available for implementation as cloud software applications. Been there, done that.
Yet we have raised some eyebrows with Cisco + Cloud Services. What experience does Cisco have delivering software as a service (SaaS), and what service provider video/media entertainment provider expertise do we have operating SaaS models?
In today’s blog, I will answer the question of why our customers should feel confident with Cisco as their Cloud Services partner by pointing to Cisco’s established SaaS leadership as well as our domain expertise in the service provider video and media/entertainment space. In a follow up blog, I will address Read More »
Tags: cloud, SaaS, Service Provider, video, videoscape
When it comes to the mobile internet at Cisco, there has been a great deal of coverage lately around the need for and advances in small cells to offer spectrum in places hard to get to from a cell tower, on ways to optimize the macrocell radios with SON capabilities, and even some ground breaking advances we’re doing with some of the world’s leading SPs on Hotspot 2.0 to enable a seamless mobile experience. In fact, this topic of Wi-Fi deserves attention. Not just because, according to Cisco Mobile VNI, by 2017 more traffic will be offloaded from the mobile network than will be on it, but also because it will be the primary way for many to get access to the network in the first place. That was certainly the case a couple of weeks ago for many of the tens of thousands attending Mobile World Congress.
As the world’s mobility industry descended upon Barcelona for a week, a number of people (myself certainly included) wanted to avoid roaming data charges which could quickly add up – so we turned to Wi-Fi. And this year, Cisco was proud to be able to help the staff of the Fira, the convention center which hosts MWC, deliver it free to all attendees, while offering Wi-Fi services to exhibitors. The Fira selected Cisco Wi-Fi equipment last year, and given the anticipated demand, we brought some of our experts to the event to help manage what ended up being one of, if not, the world’s largest single Wi-Fi deployment ever staged in a venue, even surpassing our stadium deployments during championship games. Here are just a few of the stats that attendees and exhibitors generated: Read More »
Tags: mobile internet, mobile world congress, mobility, Service Provider, small cells, SON, wi-fi
By Jim O’Leary, Senior Mobile Solutions Marketing Manager
So last week I attended the mobile industry’s World Cup or Super Bowl, the 2014 Mobile World Congress in Barcelona, Spain. The GSMA has just reported that more than 85,000 visitors from 201 countries attended the 2014 MWC attended the 4 day event, setting another new record. Every mobile operator, systems integrator, software and hardware vendor that touched the mobile industry was there. People were everywhere and all I can say was wow….
MWC Hot Topics that companies presented were on monetization, virtualization, and supersizing network components. With all of the hundreds of customers that I had the chance to speak with, virtualization and orchestration were really key areas for them. They came into our booth to speak with us, often confused as to them it seemed every vendor in attendance spoke about virtualization or orchestration, which often led operators to think that any vendor can do it. As many operators that have been evaluating this space for a while have found is that animated slides are easy to do but orchestrating and virtualizing a network is not. If you take a product that was just and “okay product”, then virtualize it, then you have a “virtualized okay product” and sometimes still tied to proprietary hardware.
According to Akshay Sharma, research director at Gartner, the Network Function Virtualization (NFV) market is Read More »
Tags: GGSN, LTE, quantum, Quantum vPC, Service Provider, StarOS, virtualization, Virtualized packet core, vPC