Written By Maywun Wong, Service Provider Mobility Marketing Manager
Imagine you are at the airport, waiting for to come home after a long trip. You take out your phone to call your friend, and you immediately are alerted to a roaming offer that feels perfect for what you need. Therefore, you select it and continue your phone call. The woman next to you is watching a movie, and her phone has automatically been seamlessly offloaded from cellular to Wi-Fi to give her the best viewing experience.
Both of you are on the same network, but you have different experiences. Because you each have unique needs, the network adapts to you, not the other way around to provide everyone with the best possible individual experience.
Your unique, personalized experience enables Read More »
Tags: cisco quantum, mobility, Service Provider, wi-fi
As I described in my previous blog How the Mobile Industry Will Make Money in the Future, the history of the mobile industry has involved huge and successful waves of revenue growth. Lucrative revenues from the first wave of voice and the second messaging wave have crested and are now in decline. Mobile data access has taken up much of the shortfall, comprising well over one-half of the total revenue of most MNOs. However, the crest of this third growth wave is visible on the horizon as critical industry disruptors begin to shape a new mobile world.
The question for mobile operators everywhere is, what is this fourth, or next, wave of mobile growth?
Unfortunately there is no obvious tsunami-size fourth monetization wave cresting on the horizon for mobile operators. Unlike the preceding three waves, there will be no gold rush created by a single killer app, such as voice, messaging, or data. A lot of gold still remains in the mobile business, but it is going to come from multiple sources and require some sophisticated mining techniques.
Cisco believes that there are four key strategic thrusts, or monetization areas, for operators to create new value from their mobile business.
1. Cost Optimization Read More »
Tags: Cisco, mobile, mobility, monetization, research, Service Provider
Written By Sultan Dawood, Marketing Manager
Internet of Things, Cloud Computing, SDN, NFV, Next generation Data Centers and Wireless Broadband are all technology themes that were discussed at the annual Interop 2014 show in Tokyo, Japan this week.
The week-long event which was co-located with IMC Tokyo 2014, DSJ 2014, Apps Japan and Location Business Japan 2014 saw over 140,000 attendees. With participation from 100+ vendors, Cisco led the event as one of three Global Partner Sponsors and provided one of the keynotes presented by David Ward, Senior Vice President and Chief Technology Officer. Read More »
Tags: aggregation services router 9000, interop, ncs, NCS 6000, Network Convergence System, Nexus 9000
Written by Sultan Dawood, Marketing Manager
As SDN and NFV continue to be top of mind technologies for service providers, Light Reading is launching its first Big Telecom Event focused on bridging the gap in the telecom industry between technology know how and business acumen. In partnership with the Open Networking Forum (ONF), this event will comprises a conference with show floor demonstrations of networking technologies and applications that deliver real insight and tangible value to attendees. The BIG Telecom Event (BTE) will be a single big-tent event that aggregates all the hottest areas across our industry – including SDN/NFV and the carrier cloud, Ethernet, telco data centers, service orchestration, packet-optical transport, mobile backhaul, mobile network security, 4G/small cells, service provider IT, content management, and business services.
The event will be held in Chicago next week, June 17-18, 2014. Cisco will be Read More »
Tags: Cisco, epn, esp, Evolved Programmable Networks, evolved services platform, mobility, NFV, open network forum, packet optical, SDN, Service Orchestration, Service Provider, transport
It seems as if Mobile World Congress just happened yesterday. And on top of that, more recently, we just wrapped up Cisco Live at the end of May in San Francisco. This is the first time I attended and supported this great event with my team members Archana Goyal, Technical Marketing Engineer in MITG and Brian Walsh, Senior Marketing Manager in SP Mobility Marketing. We did not exactly know what to expect really before attending the event. All we knew was based on the experience of our team members from the last two years at Cisco Live. Their experiences indicated that there were not many service providers coming to this event, actually close to zero.
Above: Me (right) with Brian (left) and Archana at the Cisco Live US 2014 Service Provider booth
But at the end, it all turned out to be a great experience for us, starting from deciding the key story we wanted to tell to getting the demo completed for supporting the mobility story; especially, on the great team work we have exemplified within our team and among a much larger team. The fact that a number of Service Provider customers visited the Mobility booth was a great experience. If you ask us whether we want to do this again next year for Cisco Live, the answer is a resounding YES.
To make our story also appealing to Enterprise customers and nicely integrating with the main theme of IoT and Evolved Services Platform (ESP) at Cisco Live, we’ve decided to use Premium Mobile Broadband (PMB) service for Read More »
Tags: cisco quantum, evolved services platform, LTE, Premium Mobile Broadband, quantum virtualized packet core