Jeff Zucker of NBC Universal coined the prescient expression “Trading analogue dollars for digital pennies” in 2008 to describe the huge gap that he was observing between the lucrative promises of online and digital advertising and the reality of the meager revenues that it was in fact producing. Could the same be true of the Internet of Things (IoT) revolution? Are we trading the hundreds of dollars that we are generating from mobile users for the pennies that providers get for connecting “things”?
Connecting the 50 billion projected devices, or things, to the Internet is the cornerstone of the Internet of Things. Given the challenges of remoteness, mobility and the cost of wiring up these devices, many of these connections will be made over mobile networks. In fact, Beecham Research estimates that the number of cellular machine-to-machine connections will grow to 1 billion by 2020, up from 172 million in 2013. It is no wonder that the mobile operators are salivating at the prospect of all this new revenue to be earned from connecting inanimate objects. This windfall is especially at a time when there traditional mobile business is under attack. Changes in voice usage and bundled minutes are causing voice revenues to decline and data revenues are under attack from Wi-Fi connections and over-the-top providers (see The Mobile Paradox). Read More »
Tags: internet of things, M2M, mobile, monetization, revenues
In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT&T, who defines Sponsored Data as: “a service that enables companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers [who] can browse, stream and enjoy content … without impacting their monthly data plan allowance.”
A year after launch, AT&T spokespersons remain upbeat about its Sponsored Data program, despite only signing up about 10 content partners. What are some of the services enabled? Liberty Mutual insurance customers, for example, can send their smartphone photos from accident claims up to the Liberty Mutual cloud, without incurring data charges from AT&T. Kingsoft gives users of its mobile office software sponsored access to file access and transfers. AT&T states that is sees great interest in Sponsored Data from a variety of developers and content owners, but that such a service based on a new business model will take time to establish itself.
Waving the Green Flag
Other operators are experimenting with the Sponsored Data business model. Customers of T-Mobile’s Music Freedom service can now stream all the music they want from the most popular streaming services without it counting against their 4G LTE data limits. Other operators offer similar sponsored Internet radio services such as Spotify and Pandora, or social media applications like Facebook. Read More »
Tags: AT&T, Cisco Virtualized Mobile Internet, Cisco Virtualized Packet Core, connected car, EPC, Liberty Mutual, LTE, mobile data, monetization, ott, packet core, policy, Sponsored Data, T-mobile
So Spring is finally here in the New England Area, the snow is finally gone after a record breaking snow fall totals, and the flowers are starting to sprout.
Last week, we announced that ACG Research again confirmed that Cisco continues to be the leading provider of Mobile Packet Core and Mobile IP Infrastructure over the past several quarters. Now another analyst firm, Infonetics Research highlighted that Cisco has indeed garnered the Packet Core Lead at 21.7% based on EPC / 3G Packet Core data in their report “Mobile Infrastructure Equipment” for Q4 2014.
So where is this customer momentum coming from you ask? Well last month Read More »
Tags: ASR5000 Series, AT&T, Cisco, connected car, EPC, esp, Everything Everywhere, Evolved Packet Core, evolved services platform, LTE, mobile backhaul, Mobile IP Core, MPC, packet core, PMB, Premium Mobile Broadband, prime network management, Service Provider, Service Provider Policy Suite, Telefonica LTE-in-a-Box, Virtualized packet core, vPC, XL Axiata
By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions
Cisco’s one-two punch for IP Optical Convergence in 2015 began with an impressive showing in March at OFC in Los Angeles, and crescendos with our annual Spring Packet Optical Networking Conference (PONC) being held May 12 -14 in Dallas TX – shaping up to be our most comprehensive and informative PONC ever.
Highlights from OFC
Day one of OFC could not have started on a higher note – Verizon announced Cisco as a key partner in the deployment of its next generation Read More »
Tags: Cisco, epn, OFC 2015, Optical Systems, Packet Optical Networking Conference, PONC, SDN, Service Provider, Verizon
Guest blog written by, Julia Slocombe, Vice President of Operations, Western Region at Smart City Networks
Providing dependable wireless communication in the convention industry requires a combination of artful networking design, hardware strength from top-of-the-line equipment, and execution from skilled technicians and administrators. With the partnership of Cisco, the Smart City Networks team has been able to do just that for the more than 35 convention and meeting facilities we service across the country.
Over the past two years, the Santa Clara Convention Center (SCCC) has played host to over one thousand events, with each event seeking seamless connectivity and robust Wi-Fi bandwidth to support a myriad of mobile devices. By relying on the vast industry knowledge of our on-site Smart City Networks leads and the hardware reliability of Cisco, the SCCC can satisfy the WiFi demands of their attendees. Through Smart City’s implementation of a dynamic, scalable wireless network, the SCCC is capable of meeting the needs of all attendees, from 10 to 100,000.
Smart City manages hundreds of access points at the SCCC facility Read More »
Tags: Cisco, connectivity, mobile devices, mobile technology, mobility, Santa Clara Convention Center, Service Provider, smart city networks, wireless