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And The Winner Is….

Social media strategies differ for all companies and we all know the key to social is to have great content to amplify. So what happens when you have a team that not only produces great content but also has great social media tactics? Awards! Congratulations to Cisco’s Corporate Communications Social Media team for two big wins. Our small and mighty team of 11 won two PR News Awards. One for “Best Podcast-Videocast” for the “My Networked Life: True Stories from a Connected World” video series and the other for “Digital PR Team of the Year.”

PR News States: “Cisco Systems’ team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating continuous innovation, is seen in many ways. The team of 11 employees combines that objective—innovation—with an initiative to reach and connect with a broader audience, and position Cisco as a thought leader in the digital space.”

Our team takes a different approach to what we do – using a brand journalism model we focus on great storytelling and creative social amplification. Together we think it’s a winning combination. See for yourself here on The Network, Cisco’s Technology News Site.

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B2B Buying is Very Personal

November 5, 2013 at 5:37 pm PST

Believe it or not, consumers feel more emotionally connected to Cisco than to Apple, Amazon, McDonalds, or even Nordstrom’s.  New research just out from Google and CEB Marketing Leadership Council, is pointing to the fact that customers are more emotionally connected to B-to-B brands than to consumer brands.   Really?   Yes, and with the data to back it up:

Research from Google and CEB Marketing Leadership Council

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The Last Dance

November 1, 2013 at 7:19 am PST

I have written many blogs over the years but never have I had so much trouble finding the right words as with this post. All kinds of thoughts are rushing through my head at a million miles per hour and I can’t seem to hold on to any of them. Then I take a deep breath and here it goes: today is my last day at Cisco.

I have had a great dance. I am so grateful for the people and organizations that have come into my life – both virtually and physically, – and for the memories they have given me. I have waltzed through some unforgettable experiences and cha cha’d my way to having the privilege of leading a team I’ll be forever proud of.

As I take my last bow as a Cisco employee, I want to thank you for all your support, for reading my blogs, for sharing and commenting on them, and for engaging with me in other ways. I also want to thank all who have participated or are participating in any of the programs or activities that my team has built. There are several but I would like to highlight three: Read More »

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Cisco Delivers Innovation at 3rd Semi-Annual HackIT

October 31, 2013 at 12:30 pm PST

 

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Problems never end but neither does the ingenuity of Cisco! Following the success of its predecessors, HackIT III took place at the end of July, this time bigger, better and awesome-er than before. This quarter, San Jose, RTP and HackIT‘s brand new theater, UK,  gathered 203 passionate participants to come up with innovative solutions to real problems that Cisco faces everyday. HackIT III‘s featured category came from an emerging market: Social Data, and as such, featured problems were crowdsourced via Idea Bank.


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The Dark Side of Technology

Cisco Champions ask Challenging Questions.  This is the third and final blog in our series presented by Carlos Dominguez and Jimmy Ray Purser. You can read the first blog by Carlos addressing connectivity and the less tech-fortunate here and the second blog by Jimmy Ray on the future of the CCIE here.

I recently had an opportunity to sit down with our Cisco Champions to discuss a range of topics and this was by far the most interesting question as it was inspired by high school students. High school teacher, Hector Albizo’s students wanted to know:

 “What is currently considered the dark side of technology?”

Indeed a great question!  Technology has a ying and yang.  For every good there is a dark side.  Let’s look at history to see examples.  The axe was created for chopping down trees, keeping us warm with fire wood and  building things, all good results that we benefit from.    On the dark side, it became a weapon of war.  The same trend is true for technology. Read More »

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