March 24, 2015

DIGITAL AND SOCIAL

#CiscoChat Continues the “Be Fearless” Conversation

1 min read

Last month, more than 100 dynamic women engaged in one of the most inspirational and personal interactive dialogues we’ve seen on what empowers women to “Be Fearless” in the workplace. Led by Women of Impact, Cisco’s inaugural #CiscoChat connected women who shared their thoughts on taking risks and overcoming fear in pursuit of their professional […]

March 20, 2015

DIGITAL AND SOCIAL

#CiscoChat Ignites “Spark” in Collaboration Conversation at SXSW

1 min read

The Cisco social media marketing team was on the ground in Austin for the SXSW Interactive Conference and the second ever #CiscoChat. The team engaged with participants onsite and over social media, teeing up an announcement around our new collaboration service–Cisco Spark–by asking participants how they collaborate with coworkers on the go. We also had several influencers […]

March 10, 2015

DIGITAL AND SOCIAL

Are you Ready for Social Video?

3 min read

Are you considering using video in your digital marketing strategy?  Here are a few statistics on the topic: Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer) More than 1 billion unique users visit YouTube each month. (YouTube) 92% of mobile video viewers share videos with […]

March 6, 2015

DIGITAL AND SOCIAL

Be Fearless #CiscoChat Opens Dialogue on Fear, Failures and Triumphs for Women in the Workplace

2 min read

Whether you’re four or forty, fear is an emotion that we have all experienced. But as we grow older, childhood frights like the monsters we’re convinced live under our beds give way to more ‘adult’ fears that keep us from taking risks, seeking adventure and pursuing our goals and dreams. As women continue to explore […]

March 5, 2015

DIGITAL AND SOCIAL

Bridging the Gap Between Social Media and Hashtags With a New Social Chat Program #CiscoChat

1 min read

      Social chats are not new. What we’re doing differently is creating a regularly scheduled program that is platform-agnostic, and leverages a single hashtag to enable discussions over Twitter, Google+ Hangouts on Air, podcasts and more. Our new #CiscoChat program not only unites customers, partners and influencers together to discuss technology and business […]

March 3, 2015

DIGITAL AND SOCIAL

3 Tips for Driving Better Engagement with Your Facebook Audience

2 min read

In recent years, organic reach on Facebook has seen a strong decline. Reach is defined as the number of people who have seen your post. On your personal Facebook, you aren’t going to see this number, but for anyone running a Facebook page – this is an important number. The challenge for social media marketing […]

February 19, 2015

DIGITAL AND SOCIAL

Cisco Global Cloud Index: Innovation and Integrated Experience Are Keys to Driving a Successful Campaign

5 min read

For the past four years, Cisco has been at the forefront of forecasting trends in global and regional data center traffic, data center virtualization, cloud computing and more. And in those years, a quick press release, perhaps a timed blog post and a bit of industry buzz have herald the arrival of a new Global […]

February 17, 2015

DIGITAL AND SOCIAL

Community Manager: Digital Maven

1 min read

The expectations on the modern marketer are ever-increasing.  The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpage coding real-time social media listening business analytics The community managers behind the brands you continue to […]

February 16, 2015

DIGITAL AND SOCIAL

A Glimpse Into the Future of Mobility

1 min read

Before you read this, stop and glance around. If you are at home, at work, or in a public place, I bet you see people on their phone, texting, tweeting, or talking. More and more, the smart phone is changing everything about our daily lives. We are streaming music, watching TV, and downloading apps to […]