We’re counting down the days until the Social Media for Savvy Marketers event on April 18 and 19 at the Cisco Headquarters in San Jose and online. As I’m writing this post, we’re doing audio and visual checks and working out the final details. Personally, I’m super excited about Cisco hosting this event for the 4th year in a row and would like to thank everyone who has reached out to me or someone on the Corporate Social Media Marketing team about this event via Twitter, email, or any other ways.
1. Download the Cisco Global Mobile Social App for a Chance to Win Prizes
Whether you’re joining us in person or virtually, download the Cisco Global Mobile Social app to play, network with your peers and for a chance to win prizes. The app is available Read More »
Tags: best practices, Cisco, ciscosmt, event, how to, learning, social media, socialsavvy, training
Did you happen to catch the Let’s Chat! #ciscosmt Social Media Training Series executive panel USTREAM broadcast on Wednesday April 3rd? It was the first installment of an ongoing series we will provide through regular Twitter chats and occasional video chats.
Jeanette Gibson (@JeanetteG), Mark Chandler (@ChandlerCisco), Sheila Jordan (@CiscoSheila), and Lance Perry (@lanceperrycisco)
Side Note: In between Wednesday’s executive panel broadcast and our next Twitter chat, taking place in June, we have a robust Social Media for Savvy Marketers Conference coming up on April 18th and 19th. It’s free and available both in-person and online. Join us, registration is still open! And follow #ciscosmt and #socialsavvy for more details.
From behind the scenes, we had a feeling this chat session would be eye-opening and would really open the door to having more transparent social media conversations in the future. It was enlightening to see the level of candid insights, personal experiences, and fresh perspectives shared by @JeanetteG @ChandlerCisco @CiscoSheila and @lanceperrycisco.
For those that viewed the broadcast and/or participated in the social conversation, what did you think of it? And were there any “ah ha” moments you walked away with afterwards?
After voraciously taking notes and tweeting during the broadcast, here are some of my key takeaways. (These are in addition to the great Top 10 Tips for Executive Social Media @CiscoSheila shared with us.)
- Social media gives executives a new way of conducting business, building reputations, and developing stronger relationships by accessing real-time feedback, receiving validation, and uncovering new ideas.
- It’s important to keep in mind the value of internal and external social media channels and opportunities; creating internal opportunities to build communities and collaborate in new ways may take time to adopt, but will enable companies to move forward more efficiently and effectively.
- Learning about social media and the ways to leverage it, help executives to not only keep up with trends, but to stay relevant with different generations.
- Setting goals upfront and really understanding the purpose around using social media, specifically for an executive and for the company, will go a long way at being successful in leveraging it.
- Social media can be a powerful channel for direct access, both by executives/companies and also by customers and other audience members.
- It’s important for executives to show their personalities, projecting something about themselves and being authentic.
- Embracing internal social media tools is a journey across the organization; understand that it’s dependent on changing behaviors–some will gravitate quickly, while others may take longer to adopt.
Here are some quotes I especially liked from the panelists:
- From @lanceperrycisco: “The world is flat thanks to social media (not really of course), but it is an equalizer where we see contributions from everyone.”
- From @CiscoSheila: “Mobile first! The combination of mobile and social is what helps us stay connected and provides executives with quick and immediate responses.”
- From @ChandlerCisco: “Basic [social media policy] rules: courtesy, honesty, and respect.”
- From @lanceperrycisco: “leaders don’t give the message, they are the message. Use the capabilities and the team will too. Those that don’t use them, do not have a strong social media presence.”
- From @CiscoSheila: “Thought leadership comes from all levels of the company. With the rate of change in business, everyone is still figuring it out; use your whole network and help accelerate thinking.”
- From @ChandlerCisco: “[Internal] social media becomes ‘the’ mode of communication, the only way to communicate. Get people involved, even using incentives at the beginning if needed.”
For those that could not make it, it’s definitely a must-see. Between all of the points of view, experiences, and roles, it really gave a good insiders’ view of what executives think about social media. We would love to hear your feedback regarding the session and potential topics you would like to hear more about and participate in as we move forward. I look forward to reading your comments!
If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email firstname.lastname@example.org.
Tags: #smtraining, B2B, B2C, Cisco, ciscosmt, education, Executives, information-sharing, learning, mentoring, social, social learning, social media, social media strategies, social networking, thought leadership, training, ustream
In 2012, the Global Social Media Team worked closely with Gerry McGovern from Customer Carewords to run a top tasks study to understand what tasks visitors want to accomplish on social channels. This methodology leverages a unique scoring technique enabling visitors to tell you in precise, statistical terms their top tasks when they arrive at your social channel. Read More »
Tags: social top tasks, top tasks, usability research
Welcome to the Cisco Sizzle! Each month, we’re rounding up the best of the best from across our social media channels for your reading pleasure. From the most read blog posts to the top engaging content on Facebook or LinkedIn, catch up on things you might have missed, or on the articles you just want to see again, all in one place.
Let’s take a look back at the top content from March…
Tomorrow Starts Here
Explore how the Internet of Everything will change the way we work, live, play and learn.
Connected World Technology Report
Calling all IT professionals! Over two thirds of the IT managers agree that Big Data will be a strategic priority for their companies in 2013 and over the next five years as well. Do you agree? Is Big Data a strategic priority for your company?
Cisco on Fortune’s Most Admired
Once again, Cisco is honored to be on Fortune Magazine’s “World’s Most Admired Companies” List. Fortune tells us that the Most Admired list is the “definitive report card on corporate reputations.” Congratulations to our employees, and thanks to Fortune for the honor!
Understanding the Different Types of Wireless Routers
If your small business has grown and your workforce has become more mobile, you may be considering adding wireless to your network. Cisco explains the basics so you can identify which wireless router best fits your needs.
If you telecommuted for a week, how much time do you think you would save?
Don’t worry network managers; we’ve got you covered. Find out about Cisco’s solutions to Network Madness.
Check out the Cisco Storify feed for even more great content!
Tags: Big Data, CCWTR, Cisco Connected World Technology Report, collaboration, connected solutions, data in motion, Fortune, government, innovation, Internet of Everything, IoE, IT, mobility, Most Admired, networking, reputation, security, small business, telework week, Tomorrow Starts Here, wireless network, wireless router
People are becoming more media savvy than ever before. The advent of social media has resulting in people consuming and sharing more information. A by-product of this is that people have becoming adept at ignoring traditional marketing and advertising and better at spotting marketing content trying to masquerade as something else. The best way to overcome the challenges presented by this new social world is to embrace this awareness and willingness to interact and use it to your advantage.
Marketing in a social word means you need to change when, where, and how you speak to consumers. Instead of sending them a static message (like a traditional ad) you need to interact with them. Here’s a few key things to keep in mind:
Read More »
Tags: Cisco, education, facebook, mobile, small business, social media, twitter