November 10, 2014

DIGITAL AND SOCIAL

Beyond Sales: The Future of Social Selling at Cisco

4 min read

We recently reviewed the results and findings of Cisco’s Social Selling pilot program in a 3-part series: Social Selling in Action—Part 1: Innovation starts with Sales Social Selling in Action—Part 2: Attribution for Accurate Metrics Social Selling in Action—Part 3: Regional Rollout, Regional Strengths and now we’re moving to the future of Social Selling at […]

November 10, 2014

DIGITAL AND SOCIAL

Breaking News: Storytelling Is In. Corporate Writing Is Out.

1 min read

By now, many of us in communications know how difficult it can be to break through the noise and make sure our messages and stories are heard. And while this is an exciting time to be a corporate communications professional, it’s also a time to get with the program and think different about the way […]

October 24, 2014

DIGITAL AND SOCIAL

Our Cisco.com Homepage: 5 More Insights

2 min read

In mid-June, we shared how video and live steaming perform on our Cisco.com homepage, particularly during Cisco Live. Well, since then we’ve continued to test and learn along the way on our Cisco homepage. It receives more than 2.5 million average monthly visitors and it’s truly a melting pot with 58% of visitor traffic coming from […]

October 22, 2014

DIGITAL AND SOCIAL

Bridging the Gap Between Social and Digital Media

2 min read

I’ve come across many articles touting the differences between digital and social media. Here’s one, for example, that suggests the words have lost their meaning entirely. It raises some good questions. What does digital even mean, anyway? And isn’t all media basically social in nature? A great take on it comes from Cisco’s Vice President […]

October 8, 2014

DIGITAL AND SOCIAL

Focus on ROI, Data Preparation, Communication for Success : Takeaways from Predictive Analytics World, Boston, 2014

1 min read

The recently concluded Predictive Analytics World 2014 in Boston, Massachusetts, was chock full of insights from organizations who have successfully implemented analytics in a variety of settings. A few points stood out and I will attempt to capture them here: 1. Focus on ROI measures:  This is spoken of very often, but frequently in an […]

October 7, 2014

DIGITAL AND SOCIAL

Automation and Ambassadors. Smart Move?

5 min read

In today’s marketing world we’re bombarded with automated solutions to help us meet our goals. For every objective we set there are ten platforms ready and waiting to assist. Ambassador Programs are no exception, and when vendors show you all their sparkles and bells and whistles it’s tempting to jump on board. But how do […]

October 2, 2014

DIGITAL AND SOCIAL

The ABCs and 123s of Social Listening

3 min read

The Greek philosopher Epictetus once said, “We have two ears and one mouth so that we can listen twice as much as we speak.” This is an important adage to embrace, especially with social media marketing programs. Listening enables you to understand what people expect from your brand and how they feel about your products. […]

October 2, 2014

DIGITAL AND SOCIAL

Social Selling in Action—Part 3: Regional Rollout, Regional Strengths

3 min read

As the number of users of social media continues to grow, the boundary between our personal and professional  lives begins to overlap. Unsurprisingly, the customer buying cycle is also beginning to change. By the time a prospect has reached out to a sales rep, in most cases they already know what they want because they’ve done their research on […]

October 2, 2014

DIGITAL AND SOCIAL

Networking Goes Social

1 min read

As you probably know, networking can bring your career to a new level. Who you meet can open a variety of doors – you’re able to meet new clients, gain referrals, meet future peers, find a mentor, or begin a new partnership. The possibilities are endless. Gone are the days where you would print out […]