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Live Virtual Velocity Broadcast: Tips on Turning Leads Into Customers

May 3, 2011 at 11:57 am PST

Do you ever wish your leads were more “hit” and less “miss”? Or maybe you regret spending valuable months chasing a lead that never came to fruition? Well, you’re not alone.

80% of leads are lost, ignored, or discarded because the customer isn’t ready to talk to a salesperson according to Brian Carroll, executive director of Applied Research at MECLABS and author of the popular book, “Lead Generation for the Complex Sale.”

Don’t let another lead turn into a missed opportunity. Register for our free Partner Velocity Virtual broadcast on Tuesday, May 10 at 7:30 a.m. PST with sales lead expert Brian Carroll. During the one-hour session, he will reveal the latest trends and best practices around lead generation that you can put into practice right away. He will also answer your top lead generation questions.

Get a sneak preview of what Brian will discuss:

Free gift for all attendees: Read More »

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How to Help Customers Plan for the Future of Their Networks

May 2, 2011 at 1:12 pm PST

The network needs to be fast, run all of the latest applications, adeptly handle video, not to mention offer stability and security. Oh, and the network should also be scalable and serve users’ needs.

Whew. Needless to say, we expect a lot from the network. And so do customers.

With all these features on customers’ network wish lists, all too often acquisition costs are the only consideration when planning for the future. But Bob Cagnazzi, CEO of Cisco Master Partner BlueWater Communications Group, says that’s a big mistake.

BlueWater provides a lifecycle suite of services around the network, including: collaboration, video, virtualization, and cloud computing for a range of clients in the tri-state New York area. We caught up with Bob on a recent trip to California to get his thoughts on why it’s important for customers to understand both short- and long-term costs associated with the network.

What questions does Bob ask his customers when they’re planning for the future of their networks? Read More »

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Webcast Recap: Seven Myths of the “Good Enough” Network and Other Urban Legends

April 28, 2011 at 11:31 am PST

We’ve all heard some pretty outrageous myths and urban legends. You know, your mom probably warned you that if you swallow chewing gum, it will remain undigested in your gut for seven years.

Or did you hear that penguins will fall on their backs trying to see airplanes flying overhead?

And, finally, you may have heard that a “good enough” network will work just fine for video, voice, and mission-critical applications.

The truth is, none of these myths is true.

And there was some major mythbusting going on yesterday during the “Debunking the Myth of the Good Enough Network” webcast.

Bob Cagnazzi, CEO of BlueWater Communications Group (Cisco Master Partner); Rob Lloyd, Cisco’s EVP of Worldwide Operations; and Mike Rau, Cisco’s VP and CTO of Borderless Networks helped to debunk the seven most misleading myths of the “good enough” network. They talked about the dreaded Single Purpose Myth, the horrific Security as a Bolt On Myth, and the scary Application and Endpoint Ignorant Myth, just to name a few.

After he debunked those myths, Mike then provided key questions for our partners to ask their customers to find out if their network is ready.

Ready for what? Read More »

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Can You Rely on a “Good-Enough” Network?

April 27, 2011 at 11:37 am PST

Yesterday, I blogged about the “good-enough” network. You know, it’s a network that just good enough to send out a quick email or watch a video, but not quite fast or reliable enough to do everything you need.

It may be easier to think of the good-enough network in terms of other areas of your life where good enough just doesn’t cut it.

For instance, a 19-inch tube TV is certainly good enough for watching reruns of “Magnum P.I.,” but not for watching the big game.

Or using SPF 5 sunscreen may be good enough, but SPF 30 is a way better option if you want to avoid a sunburn.

Just imagine if your customers settled for a good-enough network? It may go something like this:

What are the seven myths about the good-enough network? Read More »

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The Seven Deadly Network Sins: Common Misperceptions About Good-Enough Networks

April 25, 2011 at 11:09 am PST

We’ve all settled for less in our lives. Maybe you bought a pair of shoes that were a little tight, but the sale price was way too good to pass up. Or perhaps you got a brand-new digital camera that wasn’t exactly the one you wanted, but last year’s model way a much better price.

While everyone loves getting a good deal, sometimes buying the less expensive option means sacrificing quality. You’d pay good money to make those blisters on your feet disappear and when those pictures of your daughter’s graduation don’t come out, you curse yourself for spending less.

When it comes to the network, saving a few dollars up front may sound good, but losing the ability to capitalize on trends such as video, mobility, and cloud just don’t add up. (And may cause headaches down the road.)

In fact, research shows that over the long run, it may not even be the most cost efficient.  Building a tactical network based on low-cost point products and services increases the total cost of ownership for most organizations by at least 20 to 35 % over a three-year time frame, according to the white paper “Debunking the Myths of A ‘Good Enough’ Network.”

The white paper findings also indicate that a network is only as reliable as its weakest link. And saving a bit of money on a router may be offset by the cost of an outage – and then some. That’s just one of the seven deadly network sins.

What are the other seven deadly network sins? And what should you know about a multi-vendor approach to building business-critical networks?

Tune into our webcast, hosted by Rob Lloyd (Cisco’s executive vice president of worldwide operations) to find out. The webcast will also feature executives from The Royal Bank of Scotland and Cisco Gold Partner BlueWater Communications Group.

To register… Read More »

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