Sandra Flinders

Senior Director

Global Partner Programs

As Senior Director of Programs for the Global Partner Organization, Sandra Flinders leads the partner programs and channel strategy and execution globally for Cisco. Sandra was the central architect and business leader of the Cisco Services Partner Program which extends Cisco’s value-based channel model and provides partners with access to new smart services to help drive their differentiation and strengthen customer relationships. With the merger of the product, software and services organizations, Sandra is now leading a combined global program team that will drive the evolution of Cisco’s Architectures, Software, Managed Services, Cloud, and traditional services with a focus on partner profitability and simplifying our partner’s business relationships with Cisco. Building industry leading programs and infrastructure taught Sandra important lessons about how to streamline and deliver an optimal partner experience worldwide.

As a sought after thought-leader in the industry, Sandra capitalizes on her more than 25 years of executive leadership experience in product and service channel strategy development, management and sales, and has a history for building and launching industry-envied partner programs. Prior to joining Cisco, she was the Director of Channel Service Sales at Avaya where she led the development and execution of their global services strategy and channel program design. While with Lucent Technologies, Sandra led their SMB Channel Sales team for products and services. Sandra has also held director-level positions with AT&T in sales, sales management and operations, and marketing. In 2016, Sandra was a recipient of both CRN Channel Chiefs and CRN Women in Channels.

Sandra holds a bachelor’s degree from Radford University and an MBA from the Mason School of Business at the College of William and Mary. She resides in Virginia with her husband and three beautiful German shepherds.


October 25, 2019


Tying it Together Across the Lifecycle

Check out this deeper dive into Cisco Partner Programs with Sandra Flinders.

June 25, 2019


You Asked, We Listened: Simplified One-Time Enrollment

It’s no secret—program enrollment can be complex; our goal is to simplify and improve our partners’ experience. We do this by listening.

April 10, 2019


CRN Awards Cisco 5-Star Ranking for Partner Programs

I am thrilled to announce that our Cisco Channel Partner Program has earned the 5-star ranking by CRN and is listed in CRN’s 2019 Partner Program Guide.

February 5, 2019


It’s official. Cisco Rewards is now Seller Rewards.

Replacing the Cisco Rewards program, Seller Rewards puts more control in your hands—you decide what program benefits are best for your sellers!

January 15, 2019


Enroll for incentives once, then never again.

I am excited to officially announce the availability of our new, one-time enrollment for our incentive programs.  

October 26, 2018


New! Express Specialization—SMB track now available

In order to succeed, these partners need a knowledgeable and trusted supplier who can help them increase their revenues, while not making their operational costs soar.

July 10, 2018


Now it’s even easier to be Master Specialized

Sandra Flinders announces the new and revitalized Master Specializations, available now to Cisco partners.

April 18, 2018


New Partner Program Opportunities to Recognize Expertise and Reward for Success

When partners earn the new Master Networking Specialization, they're telling customers they have in-depth knowledge of this industry and are recognized as experts in the marketplace.