Cisco hosts a multitude of conferences, tradeshows, and online events each year. For our customers and partners, these events are great opportunities to interact with Cisco experts and keep current on the latest products, technologies, and network solutions. For Cisco, they are also a key way that we connect with our users and listen to their feedback about what’s working and what’s not. For example, we recently wrapped up the Partner Summit in Boston. Joe Pinto, Senior Vice President, Technical Services, attended the event, and joins us to share his key takeaways.
By Guest Contributor Joe Pinto
Last month, I attended Cisco Partner Summit 2013 in beautiful Boston, Massachusetts, and walked away energized about applying what I heard toward making Cisco easier to do business with. Read More »
Tags: partner community, Partner Summit 2013, we-are-listening
Last week, I was at Cisco Live in Orlando, Florida where I experienced first-hand the magnitude of opportunity and marketing value that lies in interacting with the customer.
This year’s Cisco Live theme is “What You Make Possible,” and this relates well to today’s B2B marketers and their customers. The message that resonates with customers today is not what “we the company” do, but how we help our customers succeed and thrive long term. As marketers, this means exercising foresight on our customers’ behalf, as well as advocating near-term solutions to help drive their success.
As a marketer, implementing these B2B best practices is the best way to enhance this focus on customers: Read More »
Tags: B2B, b2b_marketing, cisco live, Cisco Live 2013 Orlando, ciscolive, customer
Two Asian nations – Korea and Singapore — have managed to leapfrog multiple stages of economic development and have transformed into economic miracles. This comes as no accident, in part, because both have taken a planned approach to technological development, starting with national broadband plans, which has led to increased broadband adoption, and successive waves of economic growth.
A new report by the UN Broadband Commission and Cisco shows that Korea and Singapore are the most notable examples of a statistically significant trend -- Countries that embrace national broadband plans have increased broadband adoption. The data show that the introduction of a broadband plan accounts for 2.5% higher fixed broadband penetration and 7.4% higher mobile broadband penetration. This is based on a thorough examination of broadband adoption data from 2001 through 2011.
For developing countries, 2.5% is nearly half of current fixed broadband penetration (6%). This is a significant impact and at the global level translates into over 175 million more broadband connections. In most cases, a single fixed connection serves multiple people, meaning more than half a billion more people onto broadband.
The report also demonstrates that a competitive market results in higher broadband penetration, with a particularly strong impact for mobile broadband. Competitive mobile broadband markets have 26.5% higher penetration on average.
Now why is this important? Because – as we know – higher broadband penetration drives economic growth and helps nation achieve social goals, such as improved education and health care outcomes.
In the Republic of Korea, for example, the Government instituted a series of IT master plans since the mid-1990s, and the nation has since become a world leader in the utilization and production of IT. Over the last two decades, its nominal GDP per capita has more than doubled from under $12,000 in 1995 to over $25,000 in 2013 and the country consistently ranks in the top ten countries in terms of average broadband speeds and adoption.
Similarly, in Singapore, the country has had national IT related plans in place since 1985 (starting with the National Computerisation Plan and most recently the iN2015). Over this period the country has significantly advanced its IT environment. In 1980 Singapore was still at an early stage in IT development as it had only 22.2 fixed lines per 100 people; substantially below other countries such as Australia (32.3 fixed lines per 100 people) and New Zealand (36.1 fixed line per 100 people). But today, Singapore stands atop several measures of IT and broadband adoption, such as the 2013 Networked Readiness Index where Singapore ranks 2nd worldwide out of 144 countries.
And Korea and Singapore are just two examples – the same trend holds true for Chile, Spain, Latvia, Lithuania, and several other countries, including many on the African continent.
Read More »
On Wednesday, at Cisco Live!, Doug Merritt, our senior vice president for Products, Solutions, and Industry Marketing had an engaging conversation with the CIO of Universal Parks and Resorts, Bill McCorey, to get his thoughts on managing an IT organization that services millions of guests everyday.
Doug Merritt in conversation with Bill McCorey, CIO of Universal
When Bill started at Universal he looked to increase the IT organization productivity through team work and setting priorities, so Bill pulled from a life-changing experience where his life literally hung in the balance.
Early in the morning when climbing Mt. Rainier, his team faced a challenge -- a large deep crevasse. The climbing lead said, “Bill you are going to need to jump.” Bill took a deep breath and leaped to the other side. Missing his target by inches, he fell 20 feet down into the crevass until his rope team could hold the line. While he dangled over the 10,000 foot drop for 20 minutes, his rope team scrambled to pull him back up to safety. When they finally got Bill out of the void, the rope lead informed Bill that they needed to turn around: “okay we now need to jump back over the same crevasse.” This time Bill made the target and the team headed back to base camp, where his wife bought the whole team a beer!
Bill learned a lot about relying on a team, taking risks, and setting priorities. He used this experience to transform the IT team that delivers technology services to Universal Studios and Islands of Adventure parks and hotels, Hard Rock Hotel, Loews Portofino Bay Hotel in Orlando Florida to deliver new services that enhance the guest experience and hopefully help encourage them to extend their stay.
Bill credits teamwork for the success of the IT organization, which now completes 85% of projects every year. His team works closely with business and creative teams at Universal Studios to deliver exciting rides, like the new 3D Transformers attraction that opened last week, to provide an experience that exceeds their guest expectations.
Crevasse on Mt. Ranier
As the world becomes more connected, Bill also talked about the challenges his IT teams has to keep up with guest to deliver new kinds of experiences that make their time at the parks and in their hotels a more enjoyable…and drives profits for their investors. Bill is all about delivering a positive journey for his customers. From purchasing in their retail stores, eating in the restaurants, sleeping in their hotels, to enjoying the coolest rides in Orlando, Bill’s team is always striving for the new technology that will deliver the excellent experience.
We all saw the fruits of the Universal IT team’s behind-the-scenes teamwork to give us a really exciting experience at the #CLUS Customer Appreciation Event on Wednesday night at Universal as we cheered on Journey.
Today, at Cisco Live! in Orlando, we shared a vision for a revolutionary networking architecture that will transform data centers and usher in a new era of Application-Centric Infrastructure.
The realization of this vision will optimize data center infrastructure for the new breed of mobile-cloud era applications that has evolved around the massive proliferation of connections between people, processes, information and devices that we call the Internet of Everything.
Big Data applications such as Hadoop, cloud applications such as Salesforce and Cisco WebEx, and massively scalable consumer video applications such as NetFlix and YouTube are typical of this new breed.
The challenge with these applications in particular, is that they need to be able to run across multiple servers and data centers, be able to parallel process asynchronous tasks, and be continually available, globally. These applications rely on both physical and virtual infrastructures and, as a result, place new demands on the data center to deliver applications at scale, with the level of availability, quality of service and flexibility that today’s businesses demand.
Through our Application Centric Infrastructure vision, we will help IT departments dramatically simplify how they provision their data center resources (networking, servers, storage and services) that are critical to the performance of their applications. It’s a key component in the evolution to the model for next generation IT that I detailed in my keynote at Cisco Live! Orlando.
In order to meet these demands, the infrastructure must evolve. It must become application-centric. Network, compute, and storage need to be able to operate as one high-performance resource pool that can be provisioned instantly and automatically according to the needs of the application and related IT policies with security pervasive throughout. This type of dynamic, automated infrastructure provisioning requires a single point of management for the integrated needs of application, network and security administrators that replaces the fragmented, siloed views they have today.
And it’s this vision for the next generation data center that we will deliver, to the market, while helping customers evolve their existing investments for the future. The Application Centric Infrastructure will give our customers the agility to deliver applications to end-users where they want, when they want, and to any device they want - securely, rapidly, and at a lower cost.
Why Isn’t the Traditional Model of Networking Sufficient for the Cloud, Mobile and Big Data Era?
We’ve made huge strides and delivered phenomenal innovations with our Cisco Unified Fabric that brings together LAN, SAN, and converged networks. And I’m excited that we can continue to bring operational simplicity and scale across physical and virtual environments with Dynamic Fabric Automation (DFA) and the new switching platforms we also announced today.
But we’ll only meet future demands when we can bridge the gap between applications and infrastructure, in addition to unifying the siloes of infrastructure. The fabric is extremely valuable in bringing together disparate systems, and the logical next step would be convergence for applications deployment and performance. Let me use an analogy to explain.
In the consumer world, if you buy an approved Android App, you know it’s going to run well on your mobile device because the developer used an Android development toolkit to optimize the app for the O/S. Once bought, the App doesn’t need to know the details of your device, the O/S simply ‘tells’ the device which resources it needs to run really well.
No such abstraction layer exists in the data center today. To make applications run really well, apps need to be programmed to the individual networked elements at the command line level. Imagine if every time you bought a new smart phone app, you had to manually configure your device’s screen resolution, graphics card, keyboard, broadband connection etc. In the data center, the process is this manual, complicated, slow, and thereby expensive.
And why SDN is not the answer…
While it might seem that SDN is supposed to solve this exact challenge, I want to share my thoughts on where it falls short.
SDN promised to meet the needs of new apps by delivering greater scale, programmability, centralized management and automation. But SDN, to date, can’t meet the needs of applications because it mimics the old model of networking. It doesn’t unify physical and virtual. It is flow-based (focused on individual networking elements), and not object-oriented (creating a configurable system of all IT resources). It can’t offer dynamic centralized policy management, programmability because it is constrained by old proprietary-standards model.
And with the changing applications world, we need more. We need an approach broader than what’s been defined as the separation of the control and data planes. Beyond SDN, the next generation data center must:
- Be created with an object-oriented design
- Provide a single point for dynamic policy management across physical and virtual resource pools
- Be a system that is deeply programmable for rapid application provisioning and placement
- Incorporate an open source approach to ensure total integration with RESTful interfaces into system-level management software
- Enable multi-tenancy and virtualization, without performance penalties
- And have deep ecosystem support from application, management, and services vendors.
That is precisely the type of Application Centric Infrastructure Cisco will deliver with our new networking architecture.
A Complete Solution: Application Centric Infrastructure
In the second half of 2013, Cisco will begin to introduce the elements of this new secure architecture, starting with best-in-class infrastructure components, and followed by software that enables centralized, application and policy-driven automation, and unified management of physical, virtual and cloud infrastructures.
Accelerated to market by Cisco’s investment in the data center start-up Insieme Networks, we think the benefits to customers will be huge, and include:
- Application Velocity (Any workload, anywhere): Reducing application deployment time through a fully automated and programmatic infrastructure for provisioning and placement. Customers will be able to define the infrastructure requirements of the application, and then have those requirements applied automatically throughout the infrastructure.
- A common platform for managing physical, virtual and cloud infrastructure: The complete integration across physical and virtual, normalizing endpoint access while delivering the flexibility of software and the performance, scale and visibility of hardware across multi-vendor, virtualized, bare metal, distributed scale out and cloud applications
- Systems Architecture: A holistic approach with the integration of infrastructure, services and security along with the ability to deliver simplification of the infrastructure, integration of existing and future services with real time telemetry system wide.
- Common Policy, Management and Operations for Network, Security, Applications: A common policy management framework and operational model driving automation across Network, Security and Application IT teams that is extensible to compute and storage in the future.
- Open APIs, Open Source and Multivendor: A broad ecosystem of partners who will be empowered by a comprehensive published set of APIs and innovations contributed to open source.
- The best of Custom and Merchant Silicon: To provide highly scalable, programmatic performance, low-power platforms and optics innovations that protect investments in existing cabling plants, and optimize capital and operational expenditures.
As we prepare to write the next chapter in the evolution of the data center, I couldn’t be more proud of our team. It is the true realization of Cisco’s innovation principles -- build, buy, partner and integrate. We’re delivering a fundamentally new vision with disruptive, breakthrough innovation.
I look forward to telling you more in the fall!
Tags: application centric infrastructure, Cisco, data center, padmasree warrior