Cisco Blogs


Cisco Blog > The Platform

Cisco Evolved Services Platform: OPEN for business

In the announcement of the Cisco Evolved Services Platform last week, we not only highlighted our initial service offers in mobility and video and the business benefits it enables, but also that it was open, extensible and elastic.  Openness is critical for providers by nature of the fact that their networks – often global in scope and mind-boggling in scale – require all the different technologies and often from different vendors installed to create the network experience desired actually can work together.  If not, it limits the offers they can take to market or requires operational contortions to make work, either of which would affect the provider’s ability to do business.

That’s why our engineering teams are so focused on making the Evolved Services Platform so Open.  They have incorporated Openstack and Open Daylight (SDN) protocol suite; they’ve made it fully compliant with ETSI NfV (MANO), 3GPP Gi-LAN and more.  In fact, their efforts in the more than 60 standards bodies helps us to factor into our roadmaps the latest understanding of the current standards and, just as importantly, where they are going.

But in addition to standards, the Cisco Evolved Services Platform needs to also be multi-vendor.  And on the first day of our largest tradeshow of the year, Mobile World Congress in Barcelona, where pleased to highlight Broadsoft, Intel and Mavenir are joining in their endorsement of our approach.  Here’s what they said:

“At BroadSoft we are the leading application provider and working toward the NFV implementation with an open eco-system. We share an open platform strategy with Cisco around virtualization, orchestration and automation that provides an environment where customers, partners, and independent developers can freely innovate and develop integrated applications that offer greater value to users.  We are excited to work with Cisco to provide a virtualized/orchestrated VoLTE solution on the Cisco Evolved Services Platform.”, said Scott Hoffpauir, Chief Technology Officer, BroadSoft.

“With the virtualization capabilities enabled with the Evolved Services Platform, Cisco is able to address industry requirements for orchestration of services across both virtual and physical infrastructure,” said Rose Schooler, Vice President and General Manager of the Intel Communications and Storage Infrastructure Group.  “By utilizing the advanced features of the Intel Xeon server platform, Cisco is able to deliver solution architectures that are enabling the performance agility on fully open compute systems that service providers need to quickly scale new services, more customized to customer needs, with a faster time to market.”

“Virtualization is transforming our business by providing the agility, flexibility and profitability for service innovations. More importantly, providing  a cloud platform that is open, extensible and elastic for mobile solution providers is a key step toward realizing this direction. We are pleased to see Cisco making this vision a reality to the industry and its partners by providing the Cisco Evolved Services Platform.”, said Bahram Jalalizadeh, EVP of Business Development, Mavenir Systems

These, along with Openwave Mobility and Metaswitch, make up the initial members of the Cisco Evolved Services Platform Ecosystem, to help avoid making multi-vendor environment hamper a SP operations but rather to help give the service provider flexibility to pursue even more opportunities as they stay Open for business.

Tags: , , , , , , , ,

Executing on Virtualization

With all the talk around virtualization in our industry, it’s easy to get a bit confused.  Between our industry’s love of acronyms and passionate evangelism of technological specs, it can be far too difficult at times to determine what’s really important, what is real, and what is just talk.  Our announcement of the Cisco Evolved Services Platform today is meant to address these very points.  It represents the progress we’ve made on our provider virtualization strategy and, unlike many others in the industry, orients the talk of virtualization around real business benefits and customer deployments.

The Evolved Services Platform represents a fundamental shift in the way service provider networks will be built.  It not only has the industry’s broadest, most comprehensive range of virtualized functions, but it also orchestrates them to create, automate and provision services in real time, across compute, storage and network functions across the entire architecture.  As the middle layer of the Cisco ONE SP architecture which works in conjunction with the infrastructure layer – the Evolved Programmable Network which we announced in September – the ESP ensures the right type of experience for subscribers regardless of how or where they connect to the network.  And it does this while also delivering both significant operational cost savings and the ability to more easily and quickly pursue new revenue generating opportunities.  In essence, the ESP does the equivalent for a service provider business as a retail storefront, factory, and tool kit would do for a manufacturer. It allows them to “manufacture” network experiences quickly, efficiently, and in a customized manner.

Those experiences can be many and span the entire provider’s existing services portfolio, plus an ever increasing array of new services that are now or will be possible in Internet of Everything.  But to help keep the business orientation of this announcement, we’re announcing the first two service modules, complete with business models that can help quantify the benefits to the providers that are interested in or already deploying them: Read More »

Tags: , , , , , , , , ,

Cisco’s Commitment to Customers

At the core of our company’s values is a simple concept: make Cisco customers successful. We have a vigorous process for measuring customer satisfaction and success, and conduct constant analysis of the competitive advantage they can achieve by using our technology solutions and services. This ongoing focus is designed to anticipate our customers’ business needs today, as well as in the future.

Cisco has been working with individual customers on an issue related to memory components manufactured by a single supplier between 2005 and 2010. These components are widely used across the industry and are included in a number of Cisco products. They are known to slowly degrade over time, and in some cases, have caused products to fail after being turned off and on.

The majority of Cisco products using these components are experiencing field failure rates below expected levels. Recently, however, a handful of our customers have experienced a higher number of failures, leading us to change our approach to managing this issue.

Despite many of these products being out of warranty, Cisco has decided to take a charge of $655m related to the expected cost of managing these issues. We are taking this action to support our customers and partners. This charge was excluded from our non-GAAP financials, as we do not believe it is reflective of ongoing business and operating results.

Our goal to become the world’s #1 IT provider is built on providing a superior experience for our customers in every aspect of working with Cisco. We believe our approach to this industry-wide issue is the best course of action for our customers. Despite the cost, it reiterates that we place their success above all else.

As always, we encourage our customers to contact the Cisco Technical Assistance Center (TAC) if they experience a failure in any Cisco product. If you have additional questions about this process, we recommend reviewing the additional updates at www.cisco.com/go/memory.

Tags: , ,

Tackling Mobile Security Risks for Government

“Cyber threats. Security breaches. Hacking.”

As mobility becomes more pervasive, these words have become engrained in our work/life culture. The issue of cyber crime has earned national news headlines as governments across the globe grapple with how to build both secure and mobile-enabled infrastructures.

A few weeks ago, Cisco and Mobile Work Exchange released findings from a self-assessment tool that highlights some interesting statistics, enabling us to better understand mobile security best practices and vulnerabilities. The report specifically looks at government employees, 90 percent of whom claim to use at least one mobile device for work, and reveals that many government workers (41 percent)  are putting themselves and their agencies at risk.

Cisco_MobilitySecurity_PatFinn_Final

Here are a few other compelling findings:

  • On mobile devices, 31 percent use a public Wi-Fi connection and 25 percent do not set passwords.
  • 6 percent of government employees who use a mobile device for work say they have lost or misplaced their phone. In the average Federal agency, that’s more than 3,500 chances for a security breach.
  • Despite the Federal Digital Government Strategy, more than one in four government employees have not received mobile security training from their agencies.

Read More »

Tags: , , , , , , , , , , , , , , ,

Customer Interactions in the Evolving World of Marketing

In a world where we are increasingly connected, and other’s opinions or reviews are more accessible than ever, marketing must evolve to keep up.  Consumers want, and expect, ‘on-demand’ marketing –customized marketing that caters to what they need, when they want it, and is extremely responsive.  59% of consumers who have experienced personalization believe it has a noticeable influence on their spending. That percentage cannot be ignored –and with all the data available from connected devices and social media –there is no reason it should be.

Social media interactions are a part of many customers’ routine. For marketing, these interactions provide valuable insights and data. Companies like Julep Beauty leverage social media to interact with their customers, discover what they want, and quickly create, test, and sell new products. When negative reviews or comments come up, they promptly address the issue. This allows customers to feel like their voices are being heard and helps position the brand as a company that cares and is responsive to its customers.

Read More »

Tags: , , , , , ,