#CiscoChat Cloud Optimization with Cisco Black Friday/Cyber Monday Recap + Data Security
Whew! Black Friday and Cyber Monday came and went quickly this year! With these two biggest annual shopping days coming earlier every year and more and more consumers taking advantage of outstanding online shopping opportunities, we decided to host a #CiscoChat just for those of you in the retail industry to discuss your discoveries. During […]
Rethinking Black Friday: The 4 AM Wakeup Alarm for Retailers
A staggering 94 percent of consumers will shop Amazon for gifts this holiday season, and 59% of them will start on Amazon. Here's what to focus on for the future of digital retailing.
Creating the In-Store Shopping Experience
Today’s consumers demand a more mobile, interactive and personalized shopping experience. Research shows that 64 cents of every dollar spent in store is influenced digitally (Deloitte). A few weeks ago, I hosted my first #CiscoChat event on Twitter together with Jeremy Witikko, Practice Advisor at Cisco and Scott Lachut, President of Research and Strategy at […]
Join the Conversation: Where Shopping Experience Meets the New Digital Consumer
The demands of increasingly mobile and digital consumers are creating unprecedented complexity for retailers and brands. How should retailers respond? We’re going to tackle this question together on Twitter next...
Retailers Get Broadband Boost with Cisco Mobility Express Solution
Access to reliable and secure Wi-Fi is no longer a luxury in the retail world; it’s a necessity. Whether you’re looking to add a network or simply upgrade an older one, Cisco’s Mobility Express Solution makes it easy to provide customers with Wi-Fi, add security cameras and even introduce wireless POS terminals to expedite checkouts. […]
The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage
As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development...
Retailers Must ‘Catch and Keep’ Today’s Demanding Digital Shoppers
Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across...