Robert Covington

Systems Engineering Manager

Global Service Provider

Robert Covington leads Cisco’s engineering team for the Media and Entertainment vertical in the US. As a Senior Systems Engineering manager, he leads a team of sales engineers, helping Media and Entertainment companies realize business outcomes through the use of Cisco technology. He also brings a wealth of technology transformation experience from his work with telecom and Cable Operators as they transition to voice and video distribution over IP. Prior to Cisco, Robert held software development positions at Hillsborough Country, ensuring compliance with government waste regulations. While with TECO Energy, he headed the network and systems teams, leading the implementation of network connectivity for application access and information sharing across the company’s business, gas, mining, and power generation facilities. Robert holds a B.S., Management Information Systems from the University of South Florida and is CCIE Emeritus #5893. Robert has a passion for traveling the world paragliding, snow sports, and building cool stuff.


IP Based Broadcast Networks Don’t Need to Operate in the Dark

7 min read

Network visibility is the next big hurdle for broadcasters as they move content production to the cloud in order to satisfy remote production and workers. Cisco ThousandEyes offers end-to-end visibility from the consumer all the way to the application provider.

Media Flow Analytics: Assurance and Monitoring in Professional Video Production

5 min read

Bad on-air video is a broadcaster’s nightmare. To get ahead of video’s historical challenges, broadcasters are embracing the SMPTE ST2110 suite of protocols for transport of uncompressed video over IP. This is a big technology shift and the focus has been on Day 0 and Day 1 operations. But planning a broadcast technology transformation doesn’t stop at turn up. Day 2 and beyond needs proper planning.

Broadcasting Trends: SDI to IP and the Impact of Cloud Infrastructure

4 min read

In this blog series for Broadcasters, top technology challenges, transformation and the value of the ecosystem are explored. With this blog we offer insights and discuss how Cisco innovations help broadcasters deliver higher resolution video, achieve better connectivity, and accelerate ideas to audiences.

February 4, 2020


Broadcast Engineering Hot Topics: IP, Interoperability and the Value of Integration

3 min read

The Society of Motion Picture and Television Engineers (SMPTE) develops standards, practices and engineering guidelines to advance the introduction of technology innovation in the media and entertainment industry. Cisco actively contributes to the association with IT and IP based workflows expertise.

Cisco Showcases Media Blueprint at IBC Amsterdam

2 min read

For media content creators and broadcasters, speed from content creation to delivery is a business imperative.

Tap this Ecosystem to Maximize your CAPEX AND OPEX Investments

2 min read

With NAB in full force, it would be an epic fail not to swing through the Cisco booth (and Synamedia’s along the way: SU10125).