Word of Mouth
5 Types of Talk Triggers for Your B2B Strategy
4 min read
Word of mouth is more important than ever. We trust each other twice as much as we trust brands. It’s the most powerful and persuasive form of marketing.
Word of Mouth is an Even Bigger Deal for B2B than B2C
4 min read
Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.