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Al Palladin

Legal Director

Global Brand Protection

Alexey is a business and technology developer, leader of diverse teams. Currently heads the global Brand Protection squad at Cisco.

Alexey worked in senior positions incl. CEO, VP, GM, Board member. He drove explosive growth at Intel, where at age 24 he became the General Manager of the Moscow office and later won the top corporate award. At Microsoft he was responsible for all business in 12 countries; led a team that developed product features, which shipped in billions of copies and helped the company protect hundreds of millions of dollars' worth of sales; introduced a new approach to license compliance (SAM) & partner program competency, which currently drives more than $4B annually. Alexey also founded and grew a number of start-up businesses (media, virtual reality, alternative energy).

Specialties: converting emerging opportunities and technologies into solid businesses (assessment, strategy, rapid execution = results). Attracting diverse talent and creating high performance teams.

Alexey has done business in Azerbaijan, Belarus, Canada, China, France, Georgia, Germany, Ireland, Israel, Japan, Kazakhstan, Netherlands, Russia, Singapore, UK, Ukraine, US, Uzbekistan, United Arab Emirates.

Present: honored to be working with an outstanding squad of crime-fighters, revenue and margin guardians, and preventers of malicious activity, protecting the interests of Cisco, and those of legitimate Channel Partners and Customers.

The organization is geographically diverse by design, spread among many countries on four continents. It is comprised of investigative teams aligned to Cisco’s sales regions (the Americas, EMEAR and APJC) that support sales and channels + engineering team responsible for developing and implementing anti-counterfeiting technology and fielding authenticity requests from around the world + business controls and data intelligence team that proactively monitors platforms for threats and trends + digital fraud and loss prevention = protecting Cisco's IP in hardware and software.

Articles

April 14, 2022

PARTNER

Avoid Potential Risks While Navigating Lead Times

Material shortages across the semiconductor industry, as well as logistics challenges, continue to impact supply chains globally. Now, more than ever, it is important to stay vigilant and protect your business by purchasing Cisco products through Cisco’s authorized partners.

January 18, 2022

PARTNER

Cisco Channel Chief’s Anti-Counterfeit Message

Partners make significant investments to sell Cisco products to our customers. Helping protect you and our customers from counterfeit products in the gray market is one important way we do this.

December 6, 2021

SMALL BUSINESS

Cisco and Amazon Against Counterfeiting – Fighting the Good Fight, Together

Small businesses around the globe are increasingly looking for faster, simpler, and more cost-effective ways to buy technology. In our last blog, we shared the benefits and risks of new routes to market and focused particularly on the ease of purchasing online. With this, comes a risk of purchasing inferior quality or even counterfeit goods. […]

April 14, 2021

PARTNER

Cisco Brand Protection and Refresh Team Up

Protect your investment and improve sales with Cisco Brand Protection + Refresh! By working together to introduce new, innovative programs to our Partners, Cisco is protecting your investment, improving your sales, and combating counterfeits.

December 16, 2020

NETWORKING

3 Key Steps to Protect Your Network from Counterfeit Cisco Products

Learn how to protect from Cisco counterfeit by accessing “Our Identify Counterfeit” platform, source from Cisco partners and check if your gear comes with a valid software license and warranty.

October 1, 2020

PARTNER

Prodec’s Journey With Cisco

With around 57,000 partners around the world, Cisco’s partner mega-machine generates about 85 percent of Cisco’s global bookings. It’s no wonder that Cisco’s Authorized Channel enjoys near-legendary status in the market.

July 23, 2020

PARTNER

Keeping Counterfeit transceivers out of our Authorized Market

Our team partners closely with both law enforcement and customs officials around the world to stop counterfeit products at the border, identify counterfeit operations and pursue legal actions against infringers of Cisco’s intellectual property rights, including trademarks.