Customer Experience

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2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.

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In-store Wi-Fi can be a powerful strategic marketing tool. Cisco and Cloud4Wi are helping companies with Wi-Fi analytics and customer data to transform business models and deliver better customer experiences.

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Cisco Services continues to offer innovative services across the IT lifecycle that meet the needs of their customers’ businesses and help them stay ahead of the pace of change.

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As 2017 comes to a close, we look back at one of the most interesting inflection points in the business landscape. Competition is increasing as growth remains tepid. Geo-political tensions swelled as certainty decreased. In many ways, 2017 was an unprecedented year. It was also an exciting year for Cisco Capital as we celebrated our […]

3 min read

What’s more important, the destination or the journey? If you have time and energy for meandering, then by all means throw out the map and take the road less traveled. But, if you’re a customer seeking help, arriving at an end point quickly and easily is your ultimate goal. While no journey is ever completely […]

3 min read

Back to school (BTS) 2017 is officially in the books, and retailers are getting ready for the upcoming holiday season. Now is the time to reflect on key lessons learned for retailers. This year’s back-to-school sales were projected to be the most successful in the last five years, with total combined spending for college and […]

3 min read

As consumers, we’ve all likely experienced frustrating attempts from businesses to capture our feedback. Receiving surveys that are too long, unrelated to the transaction, or sent to us again and again is a big turn off. These are not effective surveys and not only do they annoy us, but they likely deliver poor quality insights. […]

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While the concepts of the Internet of Things (IoT) and “connecting the unconnected” are not new, Cisco remains at the forefront of uncovering innovative ways to apply IoT to create...

3 min read

Enhancing customer experience to unlock the Business Value from Wireless Infrastructure