Valley Proteins doesn’t like to waste anything. They’re world leaders in recycling, keeping millions of gallons of cooking oils and food by-products out of landfills every year. They use what other people throw away to make valuable biodiesels and
By now you’ve probably seen this statistic from SiriusDecisions: 80 percent of B2B customers say that customer experience is the most significant reason behind the decision to work with a particular provider. It’s also been reported that if a customer
Although we don’t often publicly sing the praises of individual team members, we’re making an exception today to recognize Steve Cox, who was named this week to CRN and The Channel Company’s “100 People You Don’t Know but Should” list. The annual list
Digital transformation is really about business transformation, and it is driving the need for new consumption models. In our fast-paced, multicloud world of digital, how can IT drive business outcomes?
Many of us feel constantly connected through our cell phones, but a missed call or text isn’t the end of the world. Except for lawyers, every phone call matters. A major California firm was going through some issues with their phones. Their provider’s
In its October 2016 State of the Connected Customer Report, Salesforce Research revealed that a whopping 80 percent of business buyers expect companies to respond and interact with them in real time, versus the 64 percent of consumers with the same
Once you have a digital strategy in place, it’s time to move forward and make it happen. Let’s explore the basics of digital marketing execution, from email marketing and social media marketing to mobile marketing and everything in between. Email
Unlike traditional marketing, digital marketing is more flexible and lets you tell your story on the range of channels that buyers frequent. You can start small by testing proven tactics like email nurture programs, paid advertising, and social media.
Some things really are rocket science. Like the research astronomers are doing at the ALMA observatory in Chile. There’s only two of them though… on top of a mountain in the desert. Everyone else works in the processing center miles away. So, when
