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Selling Security for Tomorrow’s Internet: Where Do You Start?


October 20, 2017 - 2 Comments

Setting the Stage

October is National Cyber Security Awareness Month in the U.S., and the Cyber Security Month In Europe. Cisco is proud to be a Champion Sponsor. Throughout the month, the cyber security community comes together to highlight the simple steps that can be taken to stay safe online, and why cyber security matters to everyone. I thought this would be the perfect opportunity to connect with you.

Technology has evolved to be part of our everyday lives. The ability to stay connected to everyone and everything is our reality more than ever. We estimate that there will be approximately 50 billion connected things by 2020.  But what are the security implications? Concerns around ransomware, protecting IoT devices, and talent shortage are top of mind for our customers.

That’s where you come in, armed with the Cisco Security Architecture.

As a Cisco partner, you can provide our customers the solutions and services they need to be successful in this new digital environment.  Vendor sprawl leads to security blind spots, inefficacies, and wasted personnel time.  According to the 2017 ESG Research Report, The Shifting Cybersecurity Landscape, 62% of organizations surveyed said they are actively looking to reduce the number of security vendors. With the Cisco Security architecture you can offer a portfolio of best in breed products that work better together and lead with threat intelligence powered by our Cisco Talos team; providing your customers with a more effective security postiure and solutions that can scale with their growing needs

Companies also need solutions that are simple to manage, can integrate with other products to leverage existing investments, and provide automation to reduce time to detection. In the end, this saves your customers precious time and money. Our portfolio-based approach is simple, open and automated; and delivers unmatched threat prevention, detection, and remediation. It also saves precious time and money in that the Cisco Security Architectural approach has been shown to reduce TCO by 30%.

There is a massive opportunity for you in building out a security practice and being that trusted advisor for your customers.  You can offer your services and augment with Cisco Services to address the ongoing needs of our customers from threat analytics to incident response.  Cisco can help you own the opportunity with your customers.  Check out our latest training offerings, services, and profitability/ incentive information by visiting our Selling Security site.

Stay Engaged

As we head into the next chapter of this digital age, we need to be cognizant of our customers’ top concerns. With National Cyber Security Awareness Month in mind, it is a great time to connect with your customers and have an honest conversation about the challenges and opportunities they face, and how we can help them move forward with confidence and success. Stay engaged with us throughout the month by visiting our National Cyber Security Awareness Month Hub.

If you are attending Cisco’s 2017 Partner Summit physically in Dallas or plan on registering to tune in virtually, don’t miss our Security Impact Session, to get the latest update on Cisco Security and hear what we are doing to drive your growth, your profitability, and customer success.



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2 Comments

  1. Thanks for sharing !

  2. Security is a real concern for all businesses and your comment, that small businesses "need solutions that are simple to manage, can integrate with other products" is an important message to share. Many of my clients are macro businesses or sole proprietors that need simple to implement solutions for their online security. Where do you suggest they engage to find out more about Cisco solutions for them?