Cisco Partner Summit

4 min read

First and foremost, I want to thank you for being a valued business partner. You are a top priority for us at Cisco and an extension of our sales team. If you’re attending Cisco’s Partner Summit event in Las Vegas this week, our goal is for you to gain valuable insight into new opportunities that […]

4 min read

The Cisco Channel Partner Program has always focused on value versus volume, rewarding partners who create value, no matter their size or sales volume. The program has evolved over time to identify market transitions, enable our partners through these transitions and recognize partners for their practices.

5 min read

Heading into Partner Summit in Las Vegas at the end of the month, we have been bringing you waves of news related to this year’s event. Well it’s time we made the conversation less about Cisco and more about Cisco’s partners.

3 min read

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way.

3 min read

In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.

2 min read

Yesterday in Los Angeles, CA I attended XChange Solution Provider, where Cisco was honored with multiple Channel Champions awards. This conference brings together 225 solution provider decision makers from across the United States and Canada and provides a great chance to network.