Cisco Marketing Velocity

4 min read

Marketers, like you, are starting to get a lot more sophisticated about how they track down-funnel performance. Likely this trend will continue as business-to-business (B2B) clicks are $2-3 on Facebook and $9 to $10 on LinkedIn. While cost per click is significantly more, the quality of click and down-funnel lead is equally true on LinkedIn with the right A.M.O in place.

2 min read

All marketers will agree that when it comes to dependable, predictable marketing channels, email marketing is always at the top of the list. Hovering at around $42 in return for every $1 spent (DMA, 2019), you just can’t ignore the load it carries in your marketing mix. But it’s a little unfair to compare email […]

3 min read

This past year has really challenged us as marketers to rethink our strategies and try new tactics for engaging with and supporting our customers. Here are three tips that you can implement into your marketing practices to improve your security marketing results.

2 min read

No two Marketing Velocity events are ever the same, but this year’s Americas and APJC sessions brought changes that none of us expected just a few months ago.

2 min read

This year, instead of recognizing our Marketing Velocity Innovator Award winners at our annual live event, I want to make sure we do so virtually. They deserve this recognition and more. Here are the top performing marketing partners across the Americas who executed creative campaigns or marketing initiatives with great results:

2 min read

As we head into the new year, Boon shares the key updates to Marketing Velocity that can help you elevate your marketing practice and own your edge.

3 min read

The holiday season is upon us. Don’t get stuck gifting your customers with the proverbial firewall fruit cake. Find out how to ensure your customers have the latest and greatest firewall.

2 min read

This latest blog from Boon covers the creation of simple yet powerful tools to make marketing with Cisco easier. Explore these four new eBooks today.

2 min read

Boon Lai discusses how Cisco Partners helped us win two International Business “Stevie” Awards.