What an incredible Cisco Live event! During the week of June 25, 2017 over 28,000 people from all over the country traveled to Las Vegas, NV to take part in a superhero-themed Cisco Live. From CEO, Chuck Robbins, opening the show with surprise guest, CEO of Apple, Tim Cook, to Bryan Cranston closing the show as the final keynote speaker, it truly was a week full of energy, innovation, and fun. The continued launch of The Network. Intuitive. emphasized the introduction to a new era of networking, that constantly learns, adapts, protects, and is a real game-changer for businesses.

In addition to Chuck Robbins and Tim Cook highlighting the Cisco-Apple partnership, there were other remarkable keynotes as well. Chris Dedicoat’s Technology Vision Keynote called out the sports & entertainment Cisco Vision technology, and how companies are investing in technology and using network capability to enhance the customer experience.

Attendees were also able to walk around the World of Solutions expo and explore the latest solutions from Cisco and take part in demos, attend sessions from industry expert speakers, and engage with our Partners to learn about the newest features and technology.

At the IoT and Industry District Booth, we had demos on Cisco DNA for Retail and how it simplifies the ability for retailers to innovate into the future. For attendees looking to find what’s driving retail transformation, Ron Kjelden led a Speaker Session on how retailers can secure the mobile experience.

Digital retail is constantly evolving, and Jeremy Witikko and Derek Dykens both spoke about their takes on digital retail, and the investments they believe all retailers should be making today.

To learn more, watch these live periscope videos featuring both Jeremy and Derek:


Additionally, at a time of constant change in consumer industries, attendees were also given the Consumer 2020 report. This research paper led by myself and Scott Lachut, SVP at PSFK, provides a fresh perspective on consumer 2020 and more importantly, why you need Cisco DNA to enable the customer, guest, and fan experience now and in the future.  Download the report here.

Cisco Vision was also an important topic at Cisco Live this year! For the first time ever, Cisco Vision was used throughout Cisco Live in the Social Media Hub, on screens throughout all of Las Vegas MGM properties and the Mandalay Bay Convention Center, and at the state-of-the-art T-Mobile Arena. Cisco Vision was highlighted as an IP-TV digital signage solution that has expanded from the sports & entertainment industry vertical to retail, hospitality, casinos, airports, and transportation hubs. It provides the ability for businesses to communicate to the masses, and provides a platform for engagement, awareness, education, and even sponsorship and advertising. It also creates a true revenue center that provides digital transformation and communication.

To learn more, watch this live periscope video featuring Ed Olsen, Cisco’s Global ROI and Content Strategist, speaking about Cisco Vision:

Finally, Wednesday evening in Las Vegas was a night to remember, as Bruno Mars took the stage at T-Mobile Arena for the Customer Appreciation Event. The fully-packed arena held thousands of attendees as they sang and danced while wearing their light up superhero fedora hats that made the arena sparkle.

So after an incredible, busy, and exciting week, Cisco Live 2017 was definitely a success! A big thanks to all of the superheroes that work, partner and merchant Cisco, because it wouldn’t have been possible without you. With the conclusion of an event unlike any other, it’s clear that now is the time to partner with Cisco to engage in a new era of networking.


Brian McDonald

Global Retail & Hospitality Industries Marketing Lead

Private Sector Industry Marketing