Articles
Word of Mouth is an Even Bigger Deal for B2B than B2C
4 min read
Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.
It’s Time to Personalize Video
3 min read
Personalized video connects with your viewer in a way that an email, text message, direct message or Facebook message simply does not.
The Potential of Thought Leadership is Much Better Than You Think
3 min read
When it comes to thought leadership, marketers and those who create thought leadership have different beliefs when compared to decision makers and those who consume thought leadership content.
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