Word of Mouth is an Even Bigger Deal for B2B than B2C
Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.
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It’s Time to Personalize Video
Personalized video connects with your viewer in a way that an email, text message, direct message or Facebook message simply does not.
The Potential of Thought Leadership is Much Better Than You Think
When it comes to thought leadership, marketers and those who create thought leadership have different beliefs when compared to decision makers and those who consume thought leadership content.