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Cassie Roach

Vice President Sales and Sustainability

Acceleration and Action Office

As global Vice President of Sales, Cassie Roach leads the execution of Cisco’s sales transformation and oversees the go-to-market strategy for sustainability. With a focus on critical business issues, such as Artificial Intelligence and sustainability, she drives market transitions with customers and partners to help them achieve their business objectives. Cassie’s organization helps customers effectively leverage the power of IT and emerging technology to modernize and automate critical infrastructure, reduce emissions, and be part of the circular economy. Cassie is passionate about the impact technology can make to create a more sustainable future, power inclusive communities, revitalize economies, and narrow the digital divide. Cassie is an advocate of Cisco’s purpose to power an inclusive future for all. As a leader, she builds diverse, high-performing teams and is a staunch supporter of diversity, equity, inclusion, and collaboration initiatives. She actively promotes continuous learning and a growth mindset as she mentors and cultivates future leaders. Cassie has extensive experience developing global sales models, leading organizational transformation, and driving incremental growth, evident from her previous role as the leader of Cisco’s $15B Global Public Sector segment at Cisco. She has engaged in her community as the former Board Chair for the Colorado Literacy and Learning Center and former Board Chair for Orton Academy. Her educational background includes a bachelor’s degree in political and social science from Michigan State University and she attended the Executive Education Program at Harvard Business School.

Articles

March 22, 2022

HEALTHCARE

How technology can expand health equity

2 min read

Technology can play an important role in closing the digital divide and bringing healthcare to everyone through thoughtful and innovative use of technology.

November 24, 2021

GOVERNMENT

Education and Healthcare at the Heart of our Communities and our Hybrid World

2 min read

Education and healthcare are at the heart of our communities and our hybrid world. Learn more on how Cisco is securely connecting what's now and what's next to power a greater good and an inclusive future for all in our new hybrid world.

April 7, 2021

HEALTHCARE

Vaccine Administration in APJC: The Path Forward in 2021

1 min read

Vaccine administration is complex but health systems in the APJC can prepare to scale for wide-spread vaccine availability.

October 28, 2020

GOVERNMENT

Reimagining Government Resiliency

3 min read

Today’s changes and tomorrow’s uncertainties are redefining how government works – for you and for the countries and communities you serve. Cisco is proud to announce new global government solutions that support resiliency for judicial systems as well as legislative and parliamentary bodies to securely pivot to remote and hybrid governing. #GovernmentNow

July 16, 2020

GOVERNMENT

Transitioning to remote work at warp speed: the digital revolution is underway in governments across the world

3 min read

COVID-19 has reshaped our lives. Not only has it forced citizens around the world to shelter in place and practice social distancing, but it has also forced governments—the very entities that must lead us through the pandemic—to work differently as well. Today, this edition of our #PublicSectorNow series will take an in-depth look into this. […]

May 29, 2020

GOVERNMENT

Mental Health Matters: Accelerating Awareness in the Public Sector

3 min read

Over the past two weeks in #PublicSectorNow, we’ve been amplifying and driving new conversations to bring even more awareness to Mental Health Awareness month. Join us to learn about how colleges, universities, communities, and healthcare organizations are tapping into the power of technology to emphasize mental health services as a critical part of our overall well-being. […]

May 8, 2020

EDUCATION

Every Day Is a Great Day to Thank a Teacher

4 min read

As we wrap up Teacher Appreciation Week 2020, every day is a great day to thank a teacher. See more #ThankATeacher quotes from Cisco executives.

May 4, 2020

EDUCATION

Attention Public Sector: It’s Teacher Appreciation Week

1 min read

Join us for Teacher Appreciation Week: a week of gratitude and inspiration as we bring teachers to the forefront.

April 20, 2020

GOVERNMENT

Public Sector: From the Future to the Now

1 min read

The future of public sector has suddenly become the new normal. Join us as we explore education, healthcare, and government in #PublicSectorNow.

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