Cassie Roach

As global Vice President of Sales, Cassie Roach leads the execution of Cisco’s sales transformation and oversees the go-to-market strategy for sustainability. With a focus on critical business issues, such as Artificial Intelligence and sustainability, she drives market transitions with customers and partners to help them achieve their business objectives. Cassie’s organization helps customers effectively leverage the power of IT and emerging technology to modernize and automate critical infrastructure, reduce emissions, and be part of the circular economy. Cassie is passionate about the impact technology can make to create a more sustainable future, power inclusive communities, revitalize economies, and narrow the digital divide. Cassie is an advocate of Cisco’s purpose to power an inclusive future for all. As a leader, she builds diverse, high-performing teams and is a staunch supporter of diversity, equity, inclusion, and collaboration initiatives. She actively promotes continuous learning and a growth mindset as she mentors and cultivates future leaders. Cassie has extensive experience developing global sales models, leading organizational transformation, and driving incremental growth, evident from her previous role as the leader of Cisco’s $15B Global Public Sector segment at Cisco. She has engaged in her community as the former Board Chair for the Colorado Literacy and Learning Center and former Board Chair for Orton Academy. Her educational background includes a bachelor’s degree in political and social science from Michigan State University and she attended the Executive Education Program at Harvard Business School.