The Small Cell Industry has gathered in London again – last week for the Small Cells World Summit, and this week for the Wireless Broadband Alliance Wi-Fi Global Congress. The explosive growth of these two events over the past few years is a testament to the vital role that both licensed and unlicensed small cells are playing in Next Generation Mobile networks.
Cisco has been deploying carrier-grade Wi-Fi networks for many years, and we are in fact in our 4th generation of outdoor product. We define carrier-grade as a controlled Wi-Fi network that is secure, robust, and scalable. But increasingly we’ve heard a new requirement from our customers: make it invisible. Read More »
Tags: aironet 1530, BT, Service Provider, small cell, wi-fi, wifi
Nobody can question that location-based services are hot these days--especially in the retail space.
Retail in general is under increasing competition and pressure to maintain its revenues and profitability, especially physical retailers who are threatened by online businesses, ranging from one person outfits to global giants.
Physical retailers big and small are all facing the same phenomenon: smartphone users walking around their stores (inside and out). Google and Nielson recently reported that shopping queries are two times as likely to be in store. So people are actively on their smartphones in stores. The significance of this statistic to retail is that there is a huge opportunity here to optimize dollars, be it marketing funds or operational savings–all of which can be enabled by location-based services.
Cisco’s location based services using the Mobility Services Engine and the Connected Mobile Experiences solutions is market leading and generates a lot of interest among customers and I get the privilege of speaking with many retail business executives on a global basis.
In retail, the two big rocks are revenue and loyalty. The Cisco Connected Mobile Experiences (CMX) solution helps line of business leaders reach those goals by aligning with the mobility trend. Armed with the location-based services of CMX, you can captivate your customers by creating personalized, context-based engagement to boost loyalty, while generating location analytics data on customer movement patterns and behavior for optimizing operational costs. Read More »
Tags: Cisco, Cisco Advanced Location, location, location analytics, location based services, location services, mobility, mobility services engine, mse, network, release, retail analytics, revenue, Thinksmart, wi-fi, wifi, wireless network
The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data and placing a crushing burden on networks. One barometer is the recently released Cisco Visual Networking Index (VNI), which predicts that global mobile data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month. The study also predicted that two-thirds of all mobile traffic will be video by 2015, and an additional 20 percent of this traffic will be devoted to both the mobile web and mobile data.
In parallel, we are witnessing a “perfect storm” in both Wi-Fi availability and customer acceptance that is resulting in a worldwide rise in the popularity of Wi-Fi. Consumers can now readily use their numerous Wi-Fi enabled devices in their homes, offices and increasingly in many of the other places where they spend their lives. Mobile users are actively searching out Wi-Fi connectivity as a cost-effective and adequate substitute or complement to mobile access to the Internet.
Based on this Wi-Fi “perfect storm” and the explosion of mobile data traffic traversing their networks, Service Providers realize that they now need to pay attention to Wi-Fi. In our conversations with SPs around the world they now recognize that that Wi-Fi is more than just data-off load and needs to be Read More »
Tags: business models, Cisco, data off-loading, IBSG, mobile, mobile data, mobile devices, mobile networks, mobile operators, monetization, Service Provider, wi-fi
We are in the midst of exciting times. As the small cell industry gathers here in London for the annual Small Cells World Summit, I’m delighted to welcome the world-class team from Ubiquisys into Cisco. At the same time, we’re announcing the formation of a new Small Cell Wireless Backhaul Ecosystem with the top vendors in the industry.
Let me start with an introduction, since this is my first SP 360 blog. I’m the VP/GM of the new Cisco Small Cell Technology Group. Cisco has been investing in both internal engineering development and external acquisitions in small cell technology for several years now, and this moment marks a milestone in our long-term strategic plan.
We have the industry leading carrier-grade SP Wi-Fi solution, and one of the largest residential femto deployments with over 1 million devices deployed by AT&T. We’ve learned a great deal over the years about how to rapidly deploy licensed and unlicensed small cells with zero touch provisioning, keeping costs low and customer satisfaction high.
We’ve been partnering with Ubiquisys for quite some time because we see them as industry leaders and in fact one of the founders of the small cell industry. Now that we have their expertise in-house, we’re able to rapidly roll out an expanding portfolio of licensed small cells to meet the widening array of deployment needs. This also means that we are adding decentralized SON capability to our centralized SON proficiency gained through the recent Intucell acquisition.
In February we announced the ASR 901S, a small cell backhaul router that brings hardened network intelligence into some of the more challenging environments where small cells are being deployed. Today we are announcing Read More »
Tags: ASR 901S, AT&T, backhaul, femto, SCWS, Service Provider, small cell, small cells, small cells world summit, solution, SON, SP, Ubiquisys, wi-fi, wireless
Don’t forget: this Wednesday at 10AM PST we’re having the last of our Activate the IT Transformation with Unified Access webinar series: Converged User Access Management.
Register today and mark you calendars for this informational deep dive into Prime Infrastructure 2.0 and learn how it integrates into Unified Access for one management across one converged network with one singular policy. CLICK HERE TO REGISTER
Tags: Cisco, mobility, prime, Prime Infrastructure, unified access, wi-fi, wifi, wireless