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Videoscape Gains Further Traction with Service Providers

Last week at IBC 2011, Cisco announced several examples of how we are implementing Cisco Videoscape™ with International Service Providers.  Cisco Videoscape is a service provider solution that lets consumers bring together content from pay TV, online, and on-demand sources to create a truly immersive TV experience on any device.

KT, Korea’s leading telecommunications service provider, will be deploying Videoscape Media Suite and shares Cisco’s Videoscape vision and strategy to evolve their network over time to deliver content across TV, PC, mobile and tablet screens.

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The Buzz About Cisco and Red Bee Media

By Bart Spreister, Sr. Director, IP Video Systems, Cisco

Today we announced our collaboration with Red Bee Media, an international media management company, to offer broadcasters and media companies the means to provide TV and other kinds of digital media through streaming video players and VOD portals.

That’s kind of a mouthful. Allow me break it down into my top three reasons why this is one of the more exciting deals I’ve had the good fortune to be involved with:

  1. Red Bee is cool, --plain and simple. Those who hang out on the U.S. side of the Atlantic may not have heard much about Red Bee Media before, so let me explain it this way: Imagine going to another country to hang out with your new colleague, who knows everybody and is doing all the coolest stuff in video. Red Bee is that kind of partner. They’re a highly respected TV and media aggregator in Europe, and especially the U.K. For instance, of the five major broadcasters there, Red Bee provides the online portal and client. They’re creative and connected and fun, which is a great combination. Read More »

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The Business Case for Unbundled IP Video

As I mentioned in an earlier post on the recent market study of U.S. pay-TV subscriber needs and wants, the segmentation of the video marketplace potentially  brings both new challenges and opportunities for incumbent service providers.

That said, the debate around what to do about the unprecedented growth of the Netflix phenomenon now seems to be a moot point – as incumbent pay-TV service providers openly acknowledge its disruptive impact on the traditional video entertainment industry. And, now they’re proceeding with their plans to execute their long-awaited counter strategy.

Clearly, 2011 could prove to be a pivotal year for testing new business cases, as the marketplace becomes more fluid and is subject to further significant changes that are on the near horizon.

While it’s perfectly understandable that incumbent pay-TV service providers might prefer to bundle a Netflix-like, on-demand IP video service offering with their standard digital cable tier subscriptions, let’s remember that this is but one potential scenario.

Revisiting the results of the Cisco market study, it’s interesting that note that – by far – “the most likely motivation to pay for an online video package…” is a low price point. Call this the “value-based” market segment, if you will – it likely includes some current subscribers and previously lost customers. To win-back these prior subscribers, such as those that are looking at more of an iTunes or Hulu approach to catch up on their TV, an unbundled IP VOD offering by the provider could be very attractive.

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