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Indoor GPS: How We’re Personalizing the Mobile App Experience

Kenny Chen

We’re always looking for ways to improve the experience at Cisco tradeshows and other events. There’s free Wi-Fi. And attendees can download the Cisco Events app (powered by GenieConnect) for information about all global events. This includes conference agendas, surveys, interactive maps, a network connection, speaker and exhibitor listings, and more.

We’ve just taken another big step, with indoor wayfinding. The debut was at a Cisco sales event in London, held November 12-14, 2014. Attendees could see their current location on the app’s interactive event map, making it easier to find their way around. They also learned about upcoming sessions, games, and other news from banner ads that the events team swapped out throughout the day, without any involvement from the IT team. Read More »

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IoE and the Shape of Things to Come

“May you live in interesting times,” the old saying goes. With its explosion in intelligent connections, the Internet of Everything makes this one of the most exciting times to be alive — ever.

But you already knew that.

The real fun begins when we consider that as dynamic as technology change appears to be in 2015, this is only the beginning. Mobility, video, analytics, and other technologies have already transformed our jobs, our home lives, the ways we socialize, access entertainment, you name it. But now IoE is accelerating change at an even faster rate as people, culture, innovation, technology, get added to the mix.

With that in mind, let’s explore some key predictions to see where I believe IoE will take us in the next ten years or so.

The way I see it, IoE will drive an unparalleled level of social and business consciousness, as the Internet evolves far beyond its current state and limitations. This transformation will center on three core capabilities to be Hyperaware, Predictive, and Agile.

Top Predictions for the Internet of Everything Era from Joseph M Bradley

Hyperaware Read More »

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Cisco Mobility IQ Turns Stadiums into Marquee Digital Data Collectors

Normally the site of rival match-ups, Cisco’s cloud-hosted, analytics solution Mobility IQ is turning stadium environments into the newest place to gain visibility into mobile traffic like never before.

With advanced insight into Wi-Fi, 3G and LTE network activity – all in real-time – service provider customers can reach attendees faster than you can yell “score!”

Make all their searches end with you.

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Ready for new business outcomes? Use Cisco’s Mobility IQ for real-time insight into what your attendees want. Read More »

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Cisco Mobility IQ Ushers in New Era of Retail Engagement and Outreach

With Cisco’s cloud-hosted, analytics solution Mobility IQ, retailers and their partners can now gain invaluable insight into their customers’ “showrooming” habits, understanding more about why customers browse in-store – but buy online. This breakthrough solution is making it easier to capitalize on untapped business opportunities and create impressive customer-focused campaigns.

Wouldn’t it be great to show her your in-store item (with a price match!) for that online deal she’s browsing? With Mobility IQ, you can do it right now.

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She’s here already. Now’s the time to let them know you’ll match that online price. Read More »

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Get the Big Picture with Cisco Mobility IQ

We’re here in Barcelona for the opening of Mobile World Congress 2015, and the energy is palpable. I have to say I’m pretty excited myself as Cisco unveils a new way of doing business with our service provider customers: Cisco Mobility IQ. Mobility IQ changes the conversation from what the network does, to what value it can create. It provides real-time intelligence for network operations, marketing and business development across Wi-Fi, 3G and LTE networks. By giving providers visual network knowledge for driving new business, you can monetize your network in new ways.

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When I say it changes the conversation, this is not marketing hype. Over the past few months I’ve been involved in these conversations with ten pilot customers. In one example we worked with an operator to estimate the ROI on running Mobility IQ on their existing network. We looked at results over a five year period and found Read More »

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