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Cisco Mobility IQ Ushers in New Era of Retail Engagement and Outreach

With Cisco’s cloud-hosted, analytics solution Mobility IQ, retailers and their partners can now gain invaluable insight into their customers’ “showrooming” habits, understanding more about why customers browse in-store – but buy online. This breakthrough solution is making it easier to capitalize on untapped business opportunities and create impressive customer-focused campaigns.

Wouldn’t it be great to show her your in-store item (with a price match!) for that online deal she’s browsing? With Mobility IQ, you can do it right now.

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She’s here already. Now’s the time to let them know you’ll match that online price. Read More »

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Get the Big Picture with Cisco Mobility IQ

We’re here in Barcelona for the opening of Mobile World Congress 2015, and the energy is palpable. I have to say I’m pretty excited myself as Cisco unveils a new way of doing business with our service provider customers: Cisco Mobility IQ. Mobility IQ changes the conversation from what the network does, to what value it can create. It provides real-time intelligence for network operations, marketing and business development across Wi-Fi, 3G and LTE networks. By giving providers visual network knowledge for driving new business, you can monetize your network in new ways.

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When I say it changes the conversation, this is not marketing hype. Over the past few months I’ve been involved in these conversations with ten pilot customers. In one example we worked with an operator to estimate the ROI on running Mobility IQ on their existing network. We looked at results over a five year period and found Read More »

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Ready for Mobile World Congress (MWC) 2015!

Brian's GarageIn just a couple of days, many of you will be taking planes, trains, and automobiles to sunny Barcelona. I see that the weather forecast is for 65ºF / 19ºC for the opening day of Mobile World Congress. I really appreciate how the MWC timeframe has gradually crept closer to Spring over these past few years. Maybe you are not paying attention to the weather as much as me. You would if you had the same view that I have out my window, where it is currently 20ºF / -6ºC. Yes, I should clean off my roof. But I do like that my garage roof serves as an historical record of the unmerciful winter we have had here in Boston in northeast U.S., where we have had over 100 inches / 250 cm of snow so far.

So my main point is, if you don’t go to MWC 2015 next week, you are going to miss Read More »

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The Mobile Paradox – Why Are There Price Wars in a Time of Plenty?

One of the first lessons that every economics student is taught is “supply and demand” – the fundamental economic principle that price goes up with increased demand. Yet we are witnessing the opposite to these age old principles in the mobile business. Despite phenomenal demand for mobility services, the mobile operators that provide these services are engaged in a fierce price war.

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Faster, sleeker, and more powerful mobile devices, running countless of applications have transformed businesses and our personal lives. The insatiable demand for mobile devices Read More »

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TechWiseTV Workshop on Cisco CMX Location Services: The Next Best Thing to Being There

TechWiseTV Episodes

As you’ve no doubt seen from our recent Connected Mobile Experiences (CMX) Momentum announcement, the solution continues to evolve in exciting new ways. As new customers see the potential and expand the number and types of use cases, we want to continue to grow the solution and deliver the most compelling location-based services available.

The one constant through all this continual change is how seeing is believing.

I know the line is overused and typically associated with something someone is trying to make seem just this side of magic. That’s not my intent. CMX isn’t magic. It’s just an intelligent and innovate application of the technology that most businesses do or should have in place. That said, the best way to understand and believe in the potential of CMX is to see it in use.

TWTV_164_240x200If you ever get a chance to visit a CMX deployment, including a Cisco Customer Experience Center, CMX Demo Lab, and, coming soon, a CMX On-the-Go Demo, by all means take the time. You will not be disappointed. Read More »

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