Cisco Blogs


Cisco Blog > Data Center and Cloud

Data Driven Decision Making at Pfizer – A Case Study in Data Virtualization

Finding a molecule with the potential to become a new drug is complicated. It’s time-consuming. Fewer than 10 percent of molecules or compounds discovered are promising enough to enter the development pipeline. And fewer of those ever come to market.  At Pfizer, if it were not for data virtualization, it would be even more challenging.

Years of Data, Thousands of Decisions

The pipeline from discovery to licensing occurs in phases over 15-20 years, and few compounds complete the journey. The initial study phase represents a multimillion-dollar investment decision. Each succeeding phase – proof-of-concept study, dose range study, and large-scale population study – represents a magnitude-larger investment and risk than the one before.

Senior management and portfolio managers need to know:

  • Which projects the company should fund?
  • Which compounds are meeting Pfizer’s high standards for efficacy and safety?
  • What are scientists discovering in clinical trials?

Portfolio and project managers routinely make complex tactical decisions such as:

  • How to allocate scarce R&D resources across different projects?
  • How to prioritize multiple development scenarios?
  • What is impact of a clinical trial result on downstream manufacturing?

Before Pfizer adopted Cisco Data Virtualization, getting useful data to answer these questions took weeks or months.  Why so long?  The problem has several dimensions.  First, each phase of development generates massive amounts of data and requires extensive analysis to provide an accurate picture.  Second, data comes from Pfizer research scientists all over the world; from physicians; clinical trials; product owners and managers; marketing teams; and hundreds of different back-end systems.  Third, the scientific method is based on trial and error, with unpredictable results.  Thus no two decisions are alike and therefore the specific data required for each decision is unique.

Data Virtualization Provides the Solution

To support their decision-making needs, Pfizer needed a solution that would allow them to pull all this diverse information together in an agile, ad hoc way.  Cisco Data Virtualization – agile data integration software that makes it easy to access and gather relevant data, no matter where data sources reside – provided the solution.

With Cisco Data Virtualization, Pfizer’s research and portfolio data resides in one virtual place and provides “one version of the truth” that is available for everyone to use to address the myriad decisions that arise. Further, by applying virtualization instead of consolidation, infrastructure costs are also reduced.

According to Pfizer, “data virtualization is far less expensive than building specialized data marts to answer questions. With Cisco Data Virtualization, our portfolio teams get answers in hours or days for about one-tenth the cost.”

This data virtualization progress has not gone unnoticed. At Data Virtualization Day 2012, Pfizer was awarded the “Data Virtualization Champion” award for consistently achieving and promoting data virtualization value within the organization and across the industry.

Learn from other leaders in the industry and see who wins this year’s Data Virtualization Leadership Awards at Data Virtualization Day 2014 on October 1. Register now!

 

Learn More

To read more about this Pfizer case study click here.

To learn more about Cisco Data Virtualization, check out our page.

Join the Conversation

Follow us @CiscoDataVirt #DVDNYC

Tags: , , , , ,

A Digital India is A Possibility Today

Our digitising India vision is one of the most exciting initiatives the country has embraced to leapfrog us to the 21st century. What was once a visionary notion is now the new normal: technology is really as essential as the three utilities: water, gas, and electricity. Our government leaders have made it clear that broadband highways are as important as national highways. Through the government’s Digital India program, infrastructure will be offered as a utility to every citizen, governance and services will be on demand and citizens will be digitally empowered. It is this Digital India vision that inspired us to unveil our Cisco Smart City.

As part of the inauguration of the Cisco Smart City, we demonstrated the possibilities of the government’s Digital India program where infrastructure would be offered as a utility to every citizen, governance and services would be on demand and citizens would be digitally empowered. Over 150 partners and customers joined us at the launch as we showcased how our 2.6 million square foot campus-as-a-city, powered by the Internet of Everything, enables thousands of Cisco employees to work, play and learn with the physical network infrastructure securely connected to devices such as sensors, information access points and mobile devices.  We showcased our latest solutions in such as Smart Buildings, Remote Expert, Connected Learning, Smart Parking and Smart Work Spaces.

Click for larger image

Click for larger image

Read More »

Tags: , , ,

Service Provider Transformation through Innovation

No doubt, these are exciting times for service providers.  With the massive transformations that are happening nowadays in the industry and marketplace, being at the center of it all presents a huge opportunity. Well, this is exactly where service providers find themselves today: at the center of how enterprise businesses and consumers can transform through innovation.

At Cisco we are well-positioned to drive profitable growth for our service provider partners.  We have made a number of significant changes intended to help service providers globally earn more, reduce cost to serve while improving their agility.

We created an SP Segment and I have been asked to lead the overall business and strategy for Development, Nick Adamo will lead Sales, and Cedrik Neike will lead Services. Together we are partnering to simplify our engagement model and at the same time leverage the entire Cisco portfolio of solutions and products to bring to our customers the capabilities they need to achieve their business objectives.

We believe service providers are centered on transformation through innovation.  We believe that, with Cisco, they can: Read More »

Tags: , , , , , , ,

Take Advantage of Mobile Cloud. What Are You Waiting For?

September 23, 2014 at 8:00 am PST

As organizations seek ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world, the growth of mobile cloud will be a major force in shaping the business landscape and future tech decisions. The first blog post in this series, by Padmasree Warrior, explores how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations. The second blog post in this series, by Sujai Hajela, answers the question of what mobile cloud really is and how it continues to provide new business opportunities. In the third post, Joe Cozzolino looks at what mobile cloud means for service providers and enterprises. In the fourth blog, Michael Fuhrman discusses the need for end-to-end security in a mobile cloud environment. And finally, this post will discuss actions that CXOs should take concerning cloud technology.  

Our recent mobility landscape study showed that organizations are looking for ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world.  The growth of mobile cloud is a major force in shaping the business landscape and future tech decisions. This blog series explores how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations.

In this final post, Hans Hwang outlines two case studies where clients have used the reach of mobile cloud to improve customer interactions using real-time technology and results and speaks directly to business leaders on how to achieve the results they desire from mobile cloud technology.

In this series, we have covered a lot about what mobile cloud is and its capabilities, but can mobile cloud give you a return on your investment? As a Services leader, I see a lot of opportunity for you to get going with mobile cloud as a differentiator for your business. I’d like to close by talking about business outcomes. What is it you’d like to achieve? Increased efficiency? Reduced operating expenses? More revenue? A better experience for your customers? Or is it all of the above?

Let’s face it: your customers and your boss don’t care what particular technology you use to deliver results. They only care that you get there fast with minimal risk – and without extra funding. Investing in mobile cloud could be just your ticket, so let’s talk about business outcomes.

Mobile Cloud #5 8.4.14

Read More »

Tags: , , , , , , , , , , , , ,

Unlock The Value of Big Data with Cisco Unified Computing System

Big Data is not just about gathering tons of data, the digital exhaust from the internet, social media, and customer records.  The real value is in being able to analyze the data to gain a desired business outcome.  

Screen Shot 2014-09-21 at 8.18.12 PMThose of us who follow the Big Data market closely never lack for something new to talk about. There is always a story about how a business is using Big Data in a different way or about some new breakthrough that has been achieved in the expansive big data ecosystem. The good news for all of us is, we have clearly only scratched the surface of the Big Data opportunity!

With the increasing momentum of the Internet of Everything (IoE) market transition, there will be 50 billion devices connected to the Internet by 2020—just five years from now. As billions of new people, processes, and things become connected, each connection will become a source of potentially powerful data to businesses and the public sector.  Organizations who can unlock the intelligence in this data can create new sources of competitive advantage, not just from more data but from better access to better data.

What we haven’t heard about – yet—are examples of enterprises that are applying the power of this data pervasively in their organizations:  giving them a competitive edge in marketing, supply chain, manufacturing, human resources, customer support, and many more departments. The enterprise that can apply the power of Big Data throughout their organization can create multiple and simultaneous sources of ongoing innovation—each one a constantly renewable or perpetual competitive edge. Looking forward, the companies that can accomplish this will be the ones setting the pace for the competition to follow.

Cisco has been working on making this vision of pervasive use of Big Data within enterprises a reality. We’d like to share this vision with you in an upcoming blog series and executive Webcast entitled, ‘Unlock Your Competitive Edge with Cisco Big Data Solutions’, that will air on October 21st at 9:00 AM PT.

Register Now

 

 

I have the honor of kicking off the multi-part blog series today. Each blog will focus on a specific Cisco solution our customers can utilize to unlock the power of their big data – enterprise-wide-- to deliver a competitive edge to our customers.  I’m going to start the discussion by highlighting the infrastructure implications for Big Data in the internet of Everything (IoE) era and focus on Cisco Unified Computing System initially.

Enterprises who want to make strategic use of data throughout their organizations will need to take advantage of the power of all types of data. As IoE increasingly takes root, organizations will be able to access data from virtually anywhere in their value chain. No longer restricted to small sets of structured, historical data, they’ll have more comprehensive and even real-time data including video surveillance information,  social media output, and sensor data that allow them to monitor behavior, performance, and preferences. These are just a few examples, but they underscore the fact that not all data is created equally. Real-time data coming in from a sensor may only be valuable for minutes, or even seconds – so it is critical to be able to act on that intelligence as quickly as possible. From an infrastructure standpoint, that means enterprises must be able to connect the computing resource as closely as possible to the many sources and users of data. At the same time, historical data will also continue to be critical to Big Data analytics.

Cisco UCS Common Platform Architecture for Big Data from Cisco Data Center

Cisco encourages our customers to take a long-term view—and select a Big Data infrastructure that is distributed, and designed for high scalability, management automation, outstanding performance, low TCO, and the comprehensive, security approach needed for the IoE era. And that infrastructure must be open—because there is tremendous innovation going on in this industry, and enterprises will want to be able to take full advantage of it.

Cisco UCS for Big DataOne of the foundational elements of our Big Data infrastructure is the Cisco Unified Computing System (UCS).  UCS integrated infrastructure uniquely combines server, network and storage access and has recently claimed the #1, x86 blade server market share position in the Americas. It’s this same innovation that propelled us to the leading blade market share position that we are directly applying to Big Data workloads.  With its highly efficient infrastructure, UCS lets enterprises manage up to 10,000 UCS servers as if they were a single pool of resources, so they can support the largest data clusters.

UCS Mini

Because enterprises will ultimately need to be able to capture intelligence from both data at rest in the data center and data at the edge of the network, Cisco’s broad portfolio of UCS systems gives our customers the flexibility to process data where it makes the most sense. For instance, our UCS 240 rack system has been extremely popular for Hadoop-based Big Data deployments at the data center core. And Cisco’s recently introduced UCS Mini is designed to process data at the edge of the network.

Because the entire UCS portfolio utilizes the same unified architecture, enterprises can choose the right compute configuration for the workload, with the advantage of being able to use the same powerful management and orchestration tools to speed deployment, maximize availability, and significantly lower your operating expenses.  Being able to leverage UCS Manager and Service Profiles, Unified Fabric and SingleConnect Technology, our Virtual interface card technology, and industry leading performance really set Cisco apart from our competition.

So, please consider this just an introduction to the first component of Cisco’s “bigger”, big data story. To hear more, please make plans to attend our upcoming webcast entitled,  ‘Unlock Your Competitive Edge With Cisco Big Data Solutions’ on October 21st.  

Register Now

Every Tuesday and Thursday from now until October 21st, we’ll post another blog in the series to provide you with additional details of Cisco’s full line of products, solutions and services.

View additional blogs in the series:

     9/25:    Unlock Big Data with Breakthroughs in Management Automation

     9/30:    Turbocharging New Hadoop Workloads with Application Centric Infrastructure

     10/2:    Enable Automated Big Data Workloads with Cisco Tidal Enterprise Scheduler

     10/7:    To Succeed with Big Data, Enterprises Must Drop an IT-Centric Mindset: Securing IoT Networks Requires New Thinking

     10/9:    Aligning Solutions to meet our Customers’ Data Challenges

    10/14:   Analytics for an IoE World

Please let me know if you have any comments or questions, or via Twitter at @CicconeScott.

 

 

 

 

 

 

Tags: , , , , , , , , , , , , , , , , , , , ,