A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling.
No longer is it just an idea or an aspiration for the hospitality industry to use innovative methods to engage with their guests, for example Marriott Hotels, just this year, announced the addition of mobile checkout to its industry-leading Marriott Mobile app for smartphones. Clearly mobile check-out is just the latest innovation from the brand as a new service designed for today’s connected travelers. Read More »
This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.
While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….
Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.
Today we look at the Retail Industry, and ask a few questions to understand the landscape.
How are consumers habits changing
What are retailers doing about this
What can we expect to see in the coming year(s)?
How are consumer habits changing?
We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.
◦ Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »
#CiscoChampion Radio is a podcast series by Cisco Champions as technologists, hosted by Cisco’s Amy Lewis (@CommsNinja). This week Bob Friday, VP CTO Mobility at Cisco, joins Cisco Champions Sven Kutzer and Stephen Rodriguez. The topic is Mobility and Connected Mobile Experiences (CMX). This week Cisco’s Lauren Friedman (@Lauren) guest hosts.
Cisco Subject Matter Expert: Bob Friday, VP CTO Mobility at Cisco
Cisco Champions: Stephen Rodriguez, Wireless Engineer (@WiFiJanitor)
Sven Kutzer, Senior Systems Engineer (@SvenKutzer)
Highlights: Foundation of the Connected Mobile Experience (CMX)
How CMX applies to transportation, retail and hospitality
Where we’re going with indoor location technology, from probe based location to network based and network assisted track
Standardization of location technology
Surprising CMX deployment examples Read More »
Are you still being ‘defensive’ with your mobility strategy? Truly embracing mobility is not about offering Wi-Fi or a comfy chair. Getting offensive with mobility involves the planned intersection of technology and business strategy allowing you to outthink and outpace your competition.
Mobile usage and penetration within the Air Industry is an interesting topic that most of us can relate to and understand to one degree or another. Having attended the recent Air Passenger EXPO in Barcelona, some of the published reports make for interesting reading. Here are some interesting perspectives and trends:
During the next 3 years, 98% of Airlines are investing in delivering Passenger Services via Mobile devices
With 97% investing in Personalization of services to customers
And 94% planning on delivering Customer Services via social media.
Wireless penetration onboard is growing.
with 55% of Airlines planning investing in wireless for passengers and 69% investing in wireless for crew usage. Read More »