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Social Media Spotlight: Six Must-Follow Rules for Minding Your Twitter Manners

If you’re an active Twitter user, then you know that working within the confines of Twitter’s restrictive character limit can be tough—what’s the best way to cram in a catchy message, a link, and a few important hashtags without exceeding 140 characters?

I know I’ve struggled to write catchy tweets—sometimes I feel proud of my messages, other times, I feel like they just enter the Twitter stream only to be completely ignored. So I set out to get some advice, and turned to our resident expert, Alex Krasne, for her tips.

Alex is a veritable Twitter expert, having used the service for years, both for personal use as well as through @Cisco_Channels. She offered me some advice on how to get the most out of Twitter, and how to tweet effectively to reach your ideal audience.

In addition to her tips, Alex has advice on how to mind your Twitter manners. Watch her video to see what you need to know to maintain and grow, rather than alienate your followers.

So what do you need to know to use Twitter effectively? Here’s what Alex recommends.

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Do You Know What’s Running on Your Network?

Funny thing about myths—they always seem to spread quickly. But more often than not, they’re not based in fact. We’ve all wondered if Elvis really did just leave the building, or whether the Loch Ness monster does exist. (To our knowledge, neither is true.)

But myths are really easy to debunk—especially myths about “good-enough” networks. We’ve debunked a lot of myths about them lately: You now know that networks don’t serve a single purpose, you can’t simply bolt-on security or basic QoS; you can’t lock yourself into a standards-based network, and you can’t just consider a network’s acquisition cost.

So now it’s time to debunk the last myth: The Application and End-Point Ignorant Network myth. If you’ve outfitted your business with a good-enough network, then you’ll be out in the cold when you want to know what is happening—a good-enough network won’t provide the tools you need to solve real performance, endpoint, and application challenges.

Thankfully, next-generation networks today have the ability to understand the applications being run. A next-generation network can also see the end-users of those applications, and even deduce what devices they are using. Cisco provides these three things combined in the AppVelocity Network Service, and a “good-enough” network can’t deliver these capabilities. Read More »

Top Cisco Partner Headlines, in less than 5 Minutes

June 16, 2011 at 2:18 pm PST

It’s been a busy couple of weeks around here and we’ve got a fresh batch of news for partners!

In this week’s Partner Update newscast, Andrew finds out that even though an actual cloud can’t stream his music, Cisco’s new Cloud Partner Program offers everything partners need to capitalize on the growth of cloud, which is expected to reach $172 billion by the year 2014.

We also get to hear Andrew’s top video tips, find out why his suit needs to go to the dry cleaners, learn about networking myths, find out how one customer deployed VXI and virtual desktops, and we answer your technical questions.

Watch this week’s Partner Update newscast.

Keep reading for a transcript of what we covered, links to what we shared, and additional information. Read More »

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New Tracks Help Cisco Partners Prepare for Growth in the Cloud

June 15, 2011 at 2:02 pm PST

By the year 2015, 50% of all CIOs expect to operate the majority of their applications and infrastructures via the cloud.

If that statistic isn’t impressive enough on its own, the market for cloud will grow from $70B in 2010 to $172B by the year 2014 – that’s at 25% compounded annual growth.

To prepare our partners for this growth in cloud adoption, we are launching the Cisco Cloud Partner program with three tracks that map to three primary business models in the cloud marketplace. Partners can chose the track (or tracks) that best suit your business model.

Watch this video for details on the tracks and information about the sign up process.

Keep reading for more details and links to sign up. Read More »

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The Network Dating Game and the Acquisition Myth

June 14, 2011 at 9:24 pm PST

When your customers are shopping around for the right network, it’s a bit like being on “The Dating Game.” For those who aren’t familiar with the TV show, it first aired in the 1960s and featured an eligible bachelor or bachelorette hidden behind a wall. Said bachelor or bachelorette got to interview three candidates to find out which one would be most appropriate and worthy of a date. The candidates could not see each other so had to rely on the person’s answers to determine the best fit.

Customers looking for the right network may feel like the eligible bachelorette or bachelor on “The Networking Game.” Is contestant number one trustworthy and able to meet both current and future needs? Does contestant two offer security and flexibility? What about three: is that one stable? Can one network meet really meet all of those needs?

There are quite a few variables to consider when customers are shopping for a network, especially when 20% of a typical enterprise IT network budget is spent acquiring hardware while a whopping 80% goes toward operating costs.

Yet some industry pundits and vendors look only at acquisition and maintenance costs when calculating TCO, ignoring functionality that may improve productivity or business opportunities that are lost when the network goes down. That’s a bit like choosing a date based on a single factor, like a voice, rather than looking at the entire package.

We continue our coverage of the “Good Enough Network” myth series with myth #6: Acquisition Cost. Read More »

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