There is a growing understanding of the network’s ability to multiply impact in health care as well as recognition of Cisco’s role in applying networking technology solutions to address health care needs. Most recently, Cisco won an award from GBCHealth for the “core competence category” for our work in the corporate social responsibility program known as Connecting Sichuan. The three-year program aimed to transform healthcare systems after the 2008 earthquake through the implementation of ICT technologies by connecting urban and rural health organizations for improved access to quality healthcare.
More than 280,000 now receive critical health care regardless of where in the region they live, thanks to the Connecting Sichuan program. And there has been a 32 percent reduction in antibiotic costs as a result of remote health care treatment enabled by the program.
Given these results, Cisco was presented with the award at the annual GBCHealth Conference, which brings together thought leaders from business, government, multi-laterals and civil society to discuss important health topics and healthcare challenges globally. GBCHealth is a coalition of more than 200 member companies with a mission to mobilize the power of global business community to build a healthier world.
This is a very significant award honoring companies that exemplify a spirit of innovation and dedication to outstanding achievements in global health. This year’s award was extremely competitive—the winners (1 for each of the 5 categories) were selected from 40 finalists, conferred by an external panel of expert judges drawn from government, multi-laterals, academia, non-profits and the corporate community. On hand to receive the award was SVP Carlos Dominguez who also led a session at the conference about how social media can shape the future of disease awareness, prevention and treatment. Other dignitaries and featured speakers included Muhtar Kent, Deepak Chopra, Richard Edelman, Christy Turlington-Burns, Kenneth Cole and Barbara Bush.
For more information, visit http://gbchealth.org/ or watch the awards video .
Tags: Connecting Sichuan, CSR, health care
When Steve Martino, Cisco’s vice president of information technology, drives along Route 101 in San Jose, Calif., he thinks about deadlines to meet, programs to initiate, and teams to lead through upcoming projects. But there is another set of thoughts which permeates his mind– those of the Habitat for Humanity projects he has led, which he can actually see from the highway.
“I enjoy being able to drive past a home or development that we worked on, see that result and say ‘I had something to do with that,’” Martino said. “Those people have a home and are happy in part because I invested time in it.”
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Tags: Cisco, civic engagement, community relations, corporate social responsibility, CSR, employee engagement, employee retention, employee satisfaction, habitat for humanity, SLX, volunteerism
The discipline of community relations has evolved dramatically in recent years. Recognizing both the responsibility to support their communities and the business benefits of a positive reputation, companies have invested billions of dollars and millions of hours, resulting in a substantive impact.
Yet for many organizations, corporate social responsibility (CSR) is on the verge of the most dramatic change yet. It’s a shift to the concept of creating shared value, which tears apart the traditional lines between a CSR program and the business it supports. In many ways, it makes community relations obsolete, as the entire business becomes a community relations effort unto itself. The emerging practice of creating shared value can transform how companies grow and impact communities around the world.
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Tags: Cisco, community relations, corporate social responsibility, CSR, impact multiplied, shared value
In the summer of 2010, Veronica Recanati, Security Partner Account Manager for Cisco Italy, spent one month of paid time off volunteering at an orphanage in Tanzania. It turned out to be a life-changing experience not just for her, but for many of her colleagues in Rome.
In Tanzania, Veronica realized just one euro could buy ten meals for children. She realized more help was needed, not just in Tanzania, but at home in Italy and around the world. And she realized she wanted be involved.
“It was like a bomb that exploded in my head,” Veronica says. “I wanted to use my experience with Cisco to help.”
Today, Veronica is part of a very active Italy Civic Council – a group of Cisco employees that leads volunteer and charitable activities at the local level.
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Tags: Cisco Italia, civic council, community relations, community service, corporate social responsibility, CSR, donate, employee engagement, Italy, nonprofit, orphanage, poverty, Sensacional, Tanzania, technology, volunteer, volunteer engagement
Two out of three deaths among children under age five could be prevented with effective primary healthcare globally. It is a generally recognized fact that regular medical care is essential for early diagnosis and treatment of illness and chronic diseases. And poor health causes developmental delays, affecting learning ability and a child’s ability to reach full intellectual potential. Sick children exact a toll on families, resulting in lost income and an overall compromised quality of life.
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Tags: children, Cisco, corporate social responsibility, CSR, healthcare, impact multiplied, pediatrician, telehealth