The journey to the capital city of Amman can be daunting for rural Jordanians who require specialty medical care—people like Haifa Abd-El Karim Omoush.
The 34-year-old married mother of five suffers from a treatable cardiac condition. Her local doctor at Al-Mafraq Governmental Hospital in rural northeast Jordan referred her to a cardiac specialist in Amman to confirm his diagnosis and define a treatment plan.
But Haifa missed or postponed critical appointments with the cardiologist because she had no one to care for her children and could not afford to travel to the hospital. Her condition deteriorated.
Haifa’s experience is common in many parts of the world where specialists are in short supply. But now, technology is helping to close this gap in healthcare access.
Today, many people and organizations use video to create real impact for social causes.
Meanwhile, the prevalence of video in our everyday lives is growing by the minute. A February 2013 report by Cisco indicates that video accounted for more than half of all mobile traffic for the first time in 2012. It is expected to account for two-thirds by 2017.
We are holding the potential to change the world in the palms of our hands.
To recognize those who are taking advantage of the power video has to multiply impact on people, communities, and the planet, Cisco Corporate Social Responsibility (CSR) is supporting the 2013 DoGooder Video Awards.
Today, the U.S. Environmental Protection Agency (EPA) Climate Leadership Awards awarded to Cisco the EPA 2013 Supply Chain Leadership Award for innovation, commitment, leadership, and technical achievements in managing and reducing greenhouse gas (GHG) emissions throughout our supply chain.
The award is among several given by the U.S. Environmental Protection Agency’s Center for Corporate Climate Leadership, the Association of Climate Change Officers, the Center for Climate and Energy Solutions, and The Climate Registry.
Winners of the Supply Chain Leadership Award are at the leading edge of managing GHGs in their organizational supply chains.
Each year the Schwab Foundation presents Social Entrepreneur of the Year awards to people who apply innovative, practical approaches to resolving social and environmental challenges.
Three of the 24 awardees announced on February 15 lead nonprofit organizations that Cisco partners with to promote education and economic empowerment around the world.
These visionary leaders have leveraged our support to continue investing in innovative solutions that create opportunities for underserved populations. In fact, their organizations are so effective that Cisco has approached them to support several of our own Corporate Social Responsibility (CSR) programs.
In our fiscal year 2012, which ended in July, Cisco completed and met our latest greenhouse gas (GHG) reduction goal. To recap our past goals:
September 2006: Clinton Global Initiative (CGI) commitment to reduce GHG emissions from all Cisco business air travel worldwide by 10% absolute (FY06 baseline).
This goal was met in 2009.
June 2008: EPA Climate Leaders commitment to reduce all Scope 1, 2, and business-air-travel Scope 3 GHG emissions worldwide by 25% absolute by CY12 (CY07 baseline).
Both the Scope 1 / 2, and Scope 3 parts of this goal were met in 2012.
We believe formal goals should address the most material environmental issues—which for Cisco are GHG and energy. Over the years, we accumulated several insights—some learned on our own and others suggested by stakeholders—that informed the creation of our new goals. Below, I introduce our new goals and the thinking behind each one.