social media

July 15, 2014

EXECUTIVE PLATFORM

Smart Companies Go Beyond Social Listening

1 min read

Recently Sprinklr asked me how companies today are in trouble if they’re not keeping up with social disruption. Which led me to consider:  What makes a company smart when it comes to being social? Answer:  Smart companies recognize three things… Customers’ social expectations continue to rise. More and more consumers and B2B buyers are contacting […]

June 10, 2014

DIGITAL AND SOCIAL

Quick Insights from the Big Boulder Data Event

3 min read

On Thursday and Friday of last week, I attended the Big Boulder data conference, which brings together vendor, academics, analysts and practitioners of social data.  The purposes were many: discuss emerging trends, acknowledge the issues and challenges around privacy and security, and make introductions to encourage discussion of how we all envisage social data technology […]

April 4, 2014

DIGITAL AND SOCIAL

Do I Really Have to Share?

2 min read

Sharing is a life skill that most of us learn as young children. It typically begins when siblings are introduced into the household, at play dates, or at school. You learn how to share your mother’s time, your toys, your books, and countless other things. It may have seemed painful at first, but it was something you […]

April 2, 2014

DATA CENTER

#EngineersUnplugged S5|Ep5: Professional Development via the Social Pyramid

1 min read

In this week’s episode of Engineers Unplugged, Aaron Delp (@aarondelp of The Cloudcast) and Josh Atwell (@josh_atwell of #vBrownBag) discuss how to go from being a community member to a content creator. Grow your professional skills by watching this non-technical but highly useful talk! It’s not all internet fame and glamour: consider the commitment of time, money, and […]

Cisco Small Business Extending Services and Support in Latin America

2 min read

Happy Wednesday! Did you watch the Academy Awards this week? It sure would been great to get my mug in Ellen’s selfie shot. I could have been Bradley right? ..and a slice of pizza would have been great with Julia, Harrison, and “Marty”. Certainly this year’s Oscars was the best one in years. Speaking of […]

February 21, 2014

DIGITAL AND SOCIAL

Humanizing Cisco’s Recent Network Convergence System

4 min read

Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. […]