Scott Brown

Senior Vice President

Global Virtual Sales & Customer Success

Scott Brown has nearly 30 years of business experience in the IT industry and has held several key executive leadership roles in his career at Cisco, building a reputation as a leader, mentor, and collaborator.

Senior Vice President of Global Virtual Sales and Customer Success (GVSCS), Scott Brown leads a global 3,000+ person organization where he leverages his international sales experience and successful track record of driving innovation, delivering revenue and building strong leadership teams. Scott’s primary objective is to achieve a $10B revenue goal through virtual sales and securing Cisco’s recurring revenue in renewals and refresh opportunities. Additionally, he is responsible for ensuring customers are successfully adopting and optimizing the value of Cisco solutions to address and solve their business priorities, both directly and through partners. Scott leverages his technical and software background to drive the simplification and digitization of an end-to-end customer engagement model, built to ensure rapid achievement of outcomes throughout the customer lifecycle.

Prior to his role in GVSCS, Scott led the Enterprise Segment for Cisco in Asia Pacific and Japan (APJ), which included responsibility for Cisco’s relationship with its largest Global, Enterprise and Public Sector customers in the region. He managed sales, engineering and expert consulting resources in architectures, verticals and solutions. His team also led the entry into new markets including the Internet of Things, SaaS, Cloud offerings and Software Defined Networking (SDN) through technologies like ACI and OpenStack.

His prior roles included Vice President of Technology Solutions and Architectures for Asia Pacific, Japan and Greater China (APJC) where he was responsible for driving architectural product and solution sales across all customer segments and technology areas. He also led the APJC Partner Business Group managing relationships with the company’s 16,000+ channel partners that drove 93% of revenues across the region. He increased Cisco’s distribution business from $9.6 billion to $13.8 billion in three years as Vice President of Worldwide Distribution Sales, and led the Worldwide Sales Enablement organization for six years delivering award winning customer-facing experiences.

Scott held many senior sales roles leading teams in Enterprise, Commercial and Public Sector managing sales, systems engineering, consulting, regional management staff as well as managing partner relationships and marketing activities. Before joining Cisco, Scott held a number of sales management positions in the Enterprise Resource Planning (ERP) software marketplace and has an extensive knowledge of application software.

Scott has taught in several MBA programs at highly-regarded American universities including the University of Wisconsin–Madison, Kellogg Graduate School of Management at Northwestern University, and The Fuqua School of Business at Duke University. Scott holds a bachelor’s degree in marketing from the University of Wisconsin-Eau Claire and a master of business administration degree from Loyola University-Chicago. Scott, his wife Sara and their four children reside in Singapore and are relocating to the San Jose, CA area in June 2016.


October 9, 2017


The Under-the-Radar Cisco Leader That Every Partner Needs to Know

2 min read

Although we don’t often publicly sing the praises of individual team members, we’re making an exception today to recognize Steve Cox, who was named this week to CRN and The Channel Company’s “100 People You Don’t Know but Should” list. The annual list recognizes the unsung heroes and under-the-radar leaders in our industry who create, […]

July 19, 2017


3 Reasons Why B2B Virtual Sales is a Movement That’s Here to Stay

3 min read

Unless you live off the grid, you can’t help but notice that virtual sales is playing a larger role in every facet of our lives. In addition to driving the most obvious purchases (i.e. my 10-plus Amazon orders in the last 30 days), it’s also powering buying and selling motions across bigger ticket, higher-consideration items. […]

June 14, 2017


Why Customer Success Practices Fail. And 5 Things You Can Do About It.

2 min read

When it comes to setting up a Customer Success practice, any organization will face no shortage of complex stumbling blocks, from establishing an effective framework, to identifying the right people, processes and tools to provide a strong foundation. However, where many organizations hit a wall is not so much in the early planning stages, but […]

January 27, 2017


Time for a (Reality) Checkup: Are Your Customers Healthy?

2 min read

Creating customer loyalty is a race against time. It’s been said that after 90 days a business only has a 10% chance of making the customer loyal. Therefore, once that clock starts ticking, value realization must occur quickly or a high probability exists that you will lose the customer. Customer health is a prediction of […]

November 28, 2016


2016 Partner Rewind: Customer Success Year in Review

1 min read

The Chinese calendar calls 2016 the year of the monkey, but looking back on our industry these past 11 months, I would call it the year of the customer. Why? Because as digital disruption takes hold and transforms the way we do business, the most important reality we all need to accept is that the […]

October 3, 2016


The Digital Shift: Partner Evolution and Future of IT

3 min read

Cisco has always been incredibly enthusiastic about the role of the partner and there is no disputing the unbelievable success we’ve had together. As a matter of fact, today over 85% of the business we do in the marketplace is done through our partner ecosystem. There’s no other company in the industry like that. Visit […]

September 21, 2016


Customer Success in the IT Industry via Outcome Engineering

1 min read

For the 20 years I’ve been at Cisco, Customer Success has always been an important part of who we are – doing whatever it takes to make the customer happy. But over the years, Customer Success has taken on a larger meaning and is fast becoming an industry term. For Cisco and the IT industry, Customer […]

  • 1
  • 2