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Sanjeev Mervana

Vice President of Product Management

Emerging Technologies & Incubation

As Vice President, Product Management, Emerging Technologies & Incubation (ET&I), Sanjeev leads the team in sourcing, generating, screening, and managing new innovation and incubation ideas that ultimately fuel growth for the company. The ET&I team establishes and advances new technologies and business models, or “the Bold Bets” that can solve problems our customers face in the most agile, ambitious, and entrepreneurial way possible. Sanjeev has as long history of accomplishments, specifically around product management, competitive differentiation and building successful global teams. Sanjeev is recognized as a proven business leader with a strategic, innovative, and collaborative lens in approaching business needs and requirements. In his previous role as Senior Director, Cloud Infrastructure & Business Solutions Marketing, Sanjeev was responsible for driving demand and positioning for Cisco products and solutions around Cloud, Data Center & Routing Infrastructure, SDN/NFV based Solutions. He managed a global team of product and technical marketing managers representing customer care-abouts, business cases, innovation, competitive differentiation, and market share management around Cisco's products & solutions. Sanjeev has been with Cisco for over 14 years and has authored a Cisco Press Book “Design Principles of DSL Based Access Solutions.” With over 20 years of experience in networking, Sanjeev has held prominent roles leading innovative and architectures and solutions around SDN, Broadband Aggregation, IPTV Carrier Ethernet and Mobile IP RAN business within Cisco. Sanjeev holds a Bachelor of Engineering in Electronics from Vishwakarma Institute of Technology, University of Pune.

Articles

Fresh Perspectives on Monetization in Programmable Service Provider Networks

Written By Wayne Cullen, Senior Manager, Service Provider Architectures Agility. Scalability. Automation. Orchestration. Programmability. Service providers are exploring such an array of new and exciting capabilities these days! You hear a lot about lowering costs by increasing efficiency and decreasing complexity. But what about monetization? More specifically, do programmable networks help make you money while […]

Combining Cloud, NFV, and SDN to create agile new services

Written By Volker Tegtmeyer, Senior Manager Product & Solution Marketing The industry is going through a huge business transformation. Enterprises want to focus their resources and investments on their core business rather than investing in non-core IT operations. They are looking at consuming network and IT services from the cloud, rather than investing in in-house […]

Cisco Monetization and Optimization Index ( MOI) Measures and delivers Business Architectures for Service Providers

Did you know that by 2018, there will be in excess of $600 Billion dollars of revenue opportunities in cloud, mobile and video? Do you want to know the average cost per GB to deliver service over a Mobile IP network? Do you want to know the forecast of how much would it cost per […]

Cisco Spring ’14 Packet Optical Networking Conference (PONC) – The Secret Sauce

By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions Once again, network operators converged on the Dolce Hayes Mansion in San Jose last week (May 13-15) to collaborate with their colleagues and Cisco around the packet and optical convergence evolution.  On behalf of Cisco’s engineering groups, marketing and events planning teams, we extend our […]

What’s New With Cisco’s Evolved Services Platform (ESP)? A Peek Inside the Service Provider’s Software …

In February we announced the Evolved Services Platform (ESP) as part of our Service Provider Cisco Open Networking Environment.  The ESP consists of a service broker (a storefront for SP applications), a catalog of virtual functions (components of the offerings) and an orchestration engine, which is essentially the factory the produces the applications themselves. One […]

Lighting up Cisco’s Packet Optical Network Conference

By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions Timing is everything.  Faced with the ever-increasing challenges and opportunities of the Internet of Everything (IoE), the timing of Cisco’s Spring Packet Optical Networking Conference, May 13-15 at the Dolce Hayes Mansion in San Jose, couldn’t be better. Fondly referred to as the PONC (‘pon-see’), […]

Cisco Technologies featured at OFC/NFOEC’14: Programmable, Converged & Highly Scalable

By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions This past March at OFC/NFOEC’14 in San Francisco, California, Cisco was a once again a significant part of the leading edge dialog.  Organizers took full advantage of the dynamic Moscone Center facilities to create a highly compelling environment for suppliers, analysts, industry experts and end […]

Demystifying Multi-layer Convergence and SDN at OFC/NFOEC 2014

By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions If it’s Spring, then it is time for OFC/NFOEC – the world’s leading event for advancing optical solutions (March 9-13).  Cisco will, once again, have a strong presence, including our largest booth ever (booth 4359), at this year’s event being held at the Moscone Center […]

September 11, 2013

SP360: SERVICE PROVIDER

The Programmable Network: IP and Optical Convergence

Someday soon, personal sensors, wearable gadgets, and embedded devices and services may make today’s PCs, laptops, tablets, and smartphones look quaint by comparison. But as the Internet of Everything­ (IoE) ─ with its diverse array of devices accessing a plethora of existing and new services ─ continues to rapidly evolve, user friendly interfaces mask growing […]