Barbara Casey

Senior Executive Director, Healthcare

Americas Business Transformation

Barbara is an accomplished strategist and business advisor with over twenty years of diversified health care, managed care, insurance, and management consulting experience.

Barbara is currently the Senior Executive Director of the Americas Healthcare Business Transformation Practice including Canada, the United States and LATAM. She leads a team of industry consultants, architects, project managers and analysts in delivering business transformation for providers and payers. Barbara and her team are also aligned to several transformation accounts in Financial Services, Retail and Life Sciences. Additionally, the healthcare team is aligned with customer accounts in the region through the development of key solutions, account plans and partner alignment.

Prior to joining Cisco, Barbara led corporate strategic planning efforts at HCA, Inc. by serving as part of its Strategic Resource Group (SRG). The goal of the SRG at HCA is to translate strategy into executable methodology that can be facilitated and implemented in key HCA markets. Barbara’s primary focus was to facilitate HCA’s broad Customer Relationship Management (CRM) strategy by collaborating with various business leaders across the enterprise. The goals of HCA’s CRM strategy all align to create excellence across the continuum of care as it relates to the consumer and patient experience. In addition to supporting enterprise-level work, she also served as a consultative resource to the Central Group (55 hospitals in the Central US and 6 hospitals in London) and its divisions' senior management teams.

Prior to working in this capacity, Barbara was the Chief Marketing Officer for the Sarah Cannon Research Institute (SCRI), an HCA subsidiary. She was responsible for sales, business development, marketing, public relations, and communication functions. While Barbara was with SCRI, she assisted in the creation and management of strategic relationships with Eli Lilly & Co., Novartis, Amgen, Genentech, AstraZeneca, and Pfizer.

Prior to working with SCRI, Barbara worked as a management consultant at Deloitte and the Mercer Consulting Group (specifically the entity now known as Oliver Wyman), with all her work being focused on health care clients. She assisted in the development of provider and health plan business strategies, designed and implemented networks, and facilitated joint venture partnerships among providers and managed care organizations. She also worked with large, established health plans to develop new products and assess operational effectiveness in multiple functional areas. She has assisted in the development of Commercial health plan, Managed Medicare, Managed Medicaid products, and other start-up health plan operations across the country from COA filing to operations.

As part of a two year management development program at Deloitte, Barbara led the Life Sciences and Health Care Practice’s knowledge management and learning efforts. In this role, Barbara was responsible for leveraging Deloitte's collective best thinking, services, information, and knowledge throughout the organization to its consultants and clients. Additionally, Barbara led the development and execution of a health care educational conference that served approximately 600 participants annually.

Barbara holds a Masters of Business Administration with concentrations in Organizational Development and Change and Marketing from the University of South Florida. Her Bachelors of Science in Clinical Psychology was earned from the Florida State University.


September 27, 2018


HIMSS Analytics Developing a New Standard for Measuring Hospital Infrastructure Adoption

At HIMSS18, we announced our collaboration with the HIMSS Analytics Infrastructure Adoption Model (INFRAM). We're excited about how the new model gives healthcare organizations increasing visibility of their infrastructure architecture.

March 13, 2018


HIMSS18 – Goodbye Vegas, hello more advanced healthcare

HIMSS18 is now in our rear-view mirrors. As usual, it was a whirlwind of a week — one full of interesting and engaging exhibits and sessions that revealed the top...

March 5, 2018


From the ground up: A network foundation at the heart of healthcare

We see IoT in action everywhere – when you order a car from a ridesharing app, control your thermostat from your phone, or check to see if you’ve hit 10,000...

June 21, 2017


Announcing a new era of networking: Cisco DNA for Healthcare

The Network. Intuitive. Introducing an entirely new era of networking — constantly learning, constantly adapting, constantly protecting.  Cisco Digital Network Architecture (DNA) foundation enables digital transformation for healthcare. Its software-driven service...

May 2, 2017


Extending Care Series: Healthcare Without Boundaries

Welcome to the second installment of the Extending Care blog series, a discussion of what’s possible in telehealth. When care isn’t constrained by physical boundaries, a world of opportunities opens up. Healthcare providers are now turning to video communications to help close gaps in patient care and management. Both patients and providers can save time […]

February 8, 2017


Seeing Security in a New Light

The most dangerous threats to your organization are the ones you can’t see or stop. Cybercrime is on the rise—and the healthcare industry is particularly vulnerable because of the value of the data. Devices and data are growing by the second, creating incredible complexity and a dynamic threat landscape. No wonder 76% of IT professionals say […]

June 28, 2013


If You Build It…

Most of us are familiar with the famous lines novice farmer Ray Kinsella heard whispered in his cornfield: “If you build it, he will come.” Not unlike the baseball diamond that appeared in the middle of Dyersville, Iowa, in the film Field of Dreams is the state-of-the-art children’s hospital in Madera County, California. Children’s Hospital […]

June 27, 2013


Cisco Live Recap: Video and BYOD at Moffitt Cancer Center

With more than 328,000+ patient visits and 300+ clinical trials yearly, Moffitt Cancer Center is one of the busiest cancer centers and institutional leaders in national cancer research.  The center delivers all levels of care for people with cancer and related diseases, as well as screening and prevention services. At this week’s Cisco Live global […]

June 26, 2013


The growth of Orlando Health – 95 years of innovative community care

It was 1918 – World War I had just ended and the Spanish Flu epidemic was raging across Central Florida. In Orlando, a dedicated group of doctors and community members...