brand protection

April 14, 2022

PARTNER

Avoid Potential Risks While Navigating Lead Times

Material shortages across the semiconductor industry, as well as logistics challenges, continue to impact supply chains globally. Now, more than ever, it is important to stay vigilant and protect your business by purchasing Cisco products through Cisco’s authorized partners.

March 24, 2022

GOVERNMENT

Where You Purchase Matters

Co-authored with Al Palladin Given the state of the global supply chain, where you choose to purchase matters more than ever. This is crucial for all industries from government to healthcare to financial services. We want to ensure government agencies, hospitals, or banks, as examples, have the peace of mind knowing they’re purchasing genuine Cisco […]

January 18, 2022

PARTNER

Cisco Channel Chief’s Anti-Counterfeit Message

Partners make significant investments to sell Cisco products to our customers. Helping protect you and our customers from counterfeit products in the gray market is one important way we do this.

June 29, 2021

SMALL BUSINESS

The Big Risk of Fraudulent Products for Small Business

Whether purchased knowingly or inadvertently, unauthorized products can significantly harm a small business, for whom the margins of error are slim to nil.

April 28, 2021

PARTNER

Look Closely Before Hitting “Buy”

I was about to hit “Buy” for a name brand microphone when I noticed something was a bit off. Looking more closely, I realized this was not the true brand I thought it was and that it was being sold by a suspicious third party. My experience was trivial compared to what can happen to Cisco’s partners with gray market and counterfeit products which account for over $1 Billion in displaced sales annually.

April 14, 2021

PARTNER

Cisco Brand Protection and Refresh Team Up

Protect your investment and improve sales with Cisco Brand Protection + Refresh! By working together to introduce new, innovative programs to our Partners, Cisco is protecting your investment, improving your sales, and combating counterfeits.

December 16, 2020

NETWORKING

3 Key Steps to Protect Your Network from Counterfeit Cisco Products

Learn how to protect from Cisco counterfeit by accessing “Our Identify Counterfeit” platform, source from Cisco partners and check if your gear comes with a valid software license and warranty.

October 1, 2020

PARTNER

Prodec’s Journey With Cisco

With around 57,000 partners around the world, Cisco’s partner mega-machine generates about 85 percent of Cisco’s global bookings. It’s no wonder that Cisco’s Authorized Channel enjoys near-legendary status in the market.

July 23, 2020

PARTNER

Keeping Counterfeit transceivers out of our Authorized Market

Our team partners closely with both law enforcement and customs officials around the world to stop counterfeit products at the border, identify counterfeit operations and pursue legal actions against infringers of Cisco’s intellectual property rights, including trademarks.