brand protection

1 min read

Cisco’s Brand Protection squad is committed to protecting our partners and customers — as well as Cisco’s intellectual property rights — by working with law enforcement and customs officials around the globe to stop counterfeit products. We're here to keep you safe and help you get incredible deals on fully warrantied, remanufactured products from Cisco.

2 min read

Customers seek simple, affordable ways to buy technology online, but they need to be aware of the potential of receiving inferior and counterfeit products.

2 min read

There is strength in numbers. Cisco is an active member of the Alliance for Gray Market and Counterfeit Abatement and the International Anti-Counterfeiting Coalition, non-profit organizations devoted to global Intellectual Property protection and combating product counterfeiting and piracy.

1 min read

Material shortages across the semiconductor industry, as well as logistics challenges, continue to impact supply chains globally. Now, more than ever, it is important to stay vigilant and protect your business by purchasing Cisco products through Cisco’s authorized partners.

1 min read

Co-authored with Al Palladin Given the state of the global supply chain, where you choose to purchase matters more than ever. This is crucial for all industries from government to healthcare to financial services. We want to ensure government agencies, hospitals, or banks, as examples, have the peace of mind knowing they’re purchasing genuine Cisco […]

1 min read

Partners make significant investments to sell Cisco products to our customers. Helping protect you and our customers from counterfeit products in the gray market is one important way we do this.

3 min read

Whether purchased knowingly or inadvertently, unauthorized products can significantly harm a small business, for whom the margins of error are slim to nil.

2 min read

I was about to hit “Buy” for a name brand microphone when I noticed something was a bit off. Looking more closely, I realized this was not the true brand I thought it was and that it was being sold by a suspicious third party. My experience was trivial compared to what can happen to Cisco’s partners with gray market and counterfeit products which account for over $1 Billion in displaced sales annually.

1 min read

Protect your investment and improve sales with Cisco Brand Protection + Refresh! By working together to introduce new, innovative programs to our Partners, Cisco is protecting your investment, improving your sales, and combating counterfeits.