Today’s companies must evolve or face extinction. If they stand still, they’ll die. Pretty dramatic, I know, but that’s the reality. Forty percent of Fortune 500 companies will no longer be around in 10 years[1].
Companies in every industry know they need to move faster and innovate quickly to survive. But transforming traditional businesses into flexible, responsive, flat organizations built for speed is not easy. In fact, it’s massively challenging. But it’s this movement that will take us into the future.
Not everyone in the business world has adopted the concept of an “agile business,” but I am a believer. The move to agile has already begun. Even if some don’t get it, the people on the frontlines have already switched gears – the concept of agile was started by software developers, the people building the products and doing the work. Fourteen years later, agile may be the key to survival for businesses desperate to modernize their organizations in a digital era.
Look at the collaboration tools most people are using at work. They were built for businesses operating in a predictable world – a world of the past. Email, phones literally tied to your desk, and audio-only conferences worked well for yesterday’s business. But now, email is overloaded, the mobile is just as important as the desk phone, and audio-only conferences deliver a frustrating experience for everybody. Clearly we need something new. There isa whole host of tools that have entered the market to meet this growing demand for better collaboration experiences.
Today I am announcing how Cisco Spark, our team collaboration service launched as Project Squared in November, is changing the way companies get their work done. Continue reading “Spark a Revolution”


Guest Blog and Interview by Roxanne Edwards
This post was written by guest blogger Emma Reid, marketing manager for Cisco’s Social Innovation Group, Asia-Pacific region 