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Freemium Business Models for Mobile

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In this continuing series of blogs about Mobile Data Monetization*, let’s look at the Service Provider Freemium business model, which involves offering a basic service for free (indefinitely, or for a trial period) to incent some other subscriber behavior that the operator can monetize. Let’s look at the typical reasons that operators have in offering a Freemium service:

1.) Encourage users to upgrade up to a higher-price, higher-quota mobile data service in order to get the Freemium service. We’re seeing more and more of this approach, especially in conjunction with LTE service offers. For example, in the early days of Verizon Wireless’ LTE roll-out, it offered a free 1-year subscription to NFL Mobile Premium to drive subscriber upgrades from 3G to its LTE data plans and smartphones / Mi-Fi devices. Now, with the adoption of LTE services well underway, Verizon Wireless is leveraging its significant investment in NFL content rights by offering NFL Mobile Premium as a Freemium service to users who opt for one of its new “More Everything” pricing plans. In many markets where mobile data usage is low, some operators have taken to offering “zero-rated” usage of popular social media sites such as Facebook and Twitter for a period of time, usually 6 to 12 months, during which the data used does not count towards the subscriber’s monthly quota. The goal of this approach is to get the user accustomed to using these services over mobile so that he or she subscribes to a data plan at the end of the Freemium period.

2.) Entice users to eventually pay a premium for a more Read More »

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Globe University rolls out innovation over Cisco WLAN

September 30, 2014 at 12:21 pm PST

For the past 125 years, Globe University has focused on hands-on training to ensure the career success of students offering associate, bachelor’s, master’s and doctorate degrees, as well as diploma and certificate programs.  A recent article from the magazine Campus Technology showcases how they are pioneers in adopting new technology in the classroom. They have a systematic program dubbed as edUX (Educational User Experience) to integrate tablets into every program they offer. In addition, they work with an e-book platform called VitalSource and use Blackboard technology in the classrooms. Students are also encouraged to use technology. For example, math and science instructors use videos from the Khan Academy, the business school recommends Twitter accounts and the librarian encourages using EasyBib for book citations.

Campus Technology

In the past few years Apple introduced mDNS services such as AppleTV, file servers and printers that use a Zero Config-based technology for service advertisement and discovery called Bonjour. While this technology works well in the home, which is a flat L2 network, when it is deployed in a K-12 or enterprise, it does not lend well over a L3 network. In 2013, Cisco introduced Bonjour Services Directory on the AireOS 7.4 and Service Discovery Gateway (SDG) on the Catalyst 3K, 4K, 6K and 5760 Series controllers with release IOS-XE 3.3. The future releases further optimized the functionality in 7.5 release, 8.0 release and IOS-XE 3.6 release. In this blog, I will share deployment details of unified access at Globe University and how they use Application Visibility and Control (Cisco AVC) to track applications in their network and the Bonjour Services Directory to manage AppleTVs in the classroom.

Read More »

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New Smart City Opportunities for Service Providers

Tremendous new opportunities are being created for technology vendors and service providers as cities around the world look to build out smart cities to reduce municipal costs, tap new sources of revenue, and improve the overall quality of urban life. The previous blog (Smart Cities Are a $7.5 Billion Annual Opportunity for Technology Providers) described all of the essential requirements of the smart city architecture and quantified the great opportunities for technology vendors and partners to help to create and operate these digitally smart cities of the future.  The last question to address is what are the specific opportunities for SPs and where should they play to extract the most value from the deployment of smart cities?

The potential revenue opportunities available to SPs depend upon the strategic fit to their business.  Specifically, we evaluated the opportunities across three strategic fit criteria:

  1. Core Business – How closely is the solution or service aligned with the SP’s core business (e.g., using existing assets, leveraging current business operations and expertise, in regional footprint)
  2. Stretch – To what extent would new investments or operations be required to deliver the solution or service (e.g., Capex for new assets, creation of new business operations, acquisition of new expertise, out of region play)
  3. Deal Dependent – To what extent would the nature of the deal and the governance structure influence the potential revenues available? (e.g., vendor or lead, city investment or PPP)

Assessing the smart city revenue opportunities across these criteria reveals a number of strategic options for how SPs can think about approaching the smart city opportunity: Read More »

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Cisco Wins Best of Show IPv6 Product!

The North American IPv6 Summit is the largest annual IPv6 event in North America, designed to educate about IPv6 and the current state of IPv6 adoption. We were honored to receive industry recognition of the Cisco’s IPv6 leadership and continued innovation with the Best of Show Award of Product and Service for the Cisco Wireless Controller.

IPv6-Bestofshow-Award

As you read about earlier this summer, Wireless Release 8.0 added a cornucopia of features to our wireless offering, many of which are targeted specifically for upcoming technologies, including IPv6. Let’s look back to see how far we’ve come:

Anticipating the growing demand of the next generation IP and eyeing the arrival of World IPv6 day, Cisco released the first support for IPv6 in its’ Wireless LAN Controller (WLC) software version 7.0 in 2011. There has been a steady progression of feature support ever since. Client mobility appeared in version 7.2 a year later in time to celebrate the launch of IPv6 on the global Internet.Then came the release of 7.4 and it’s support of First Hop Security tools, enabling organization’s to go beyond the lab and deploy IPv6 in a safe, secure manner. Read More »

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Cisco Meraki Systems Manager Extends Enterprise Mobility Management to the Cloud

The industry is going beyond BYOD—it’s not just about simply connecting the device anymore: the mobile landscape has grown to include apps, devices and content, all of which require security and management. This is no easy task. Enterprise mobility management (EMM) is no longer a nice-to-have for our customers—it is a necessity. You need a mobile strategy.

We at Cisco have been steadily building out our mobility portfolio across infrastructure, policy and management over the past few years to provide our customers with what they need to get ahead of the mobile trend.

It has always been Cisco’s strategy to use open API’s with ISE to integrate with host of 3rd party EMM vendors, including Citrix, MobileIron, Airwatch and many more. We are now extending that flexibility to create a cloud-managed EMM offering with our Cisco Meraki solution.  The latest addition to the Cisco mobility portfolio, the Cisco Meraki Systems Manager Enterprise is an evolution of Cisco Meraki’s existing MDM cloud offer, and a natural extension of the Cisco Meraki network management solution (e.g. extending management of wireless access points to the management of devices connecting to the enterprise domain).

Cisco is committed to customer choice, and will continue to offer different options to the market, including ecosystem EMM partner solutions. The addition of the Cisco Meraki Systems Manager broadens that portfolio to strengthen our offering and empower our customers attain the mobility solution best suited for their specific requirements.

For more information on the Cisco Meraki Systems Manager, read the full announcement blog here.

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