Solution architectures are typically derived from open-ended questions designed to discover customer needs. However, Cisco approaches customers with insights-based assertions that rest on the belief that true innovation emerges from disruptive ideas that make customers aware of unknown needs.
According to Gartner’s report “Agenda Overview for P&C and Life insurance 2014,” three concerns for change stand out for insurance companies -- profitability and business growth, cost savings, and customer centricity. The study further indicates insurance executives struggle to maintain legacy products while simultaneously addressing concerns and uncertainties of innovation. Read More »
Do you ever get to the end of your working day, and realize that you have no idea whether the sun has been shining, or it has been pouring with rain all day? Sometimes, it is only when I’m in video meetings that someone else will actually notice for me that the sun is shining outside my window! Talking to colleagues in the U.K. while I was visiting San Francisco for Cisco Live brought this point home. In the U.K., the persistent cloud cover had disappeared, giving way to one of the UK’s rare heatwaves. Meanwhile, in San Francisco, temperatures dropped, and we huddled in jackets and sweaters. It wasn’t meant to be this way!
Did you make it to Cisco Live? If so, I hope that you had a chance to get to some of the great keynote sessions. My favourite was from Rowan Trollope, in which he demonstrated Cisco’s new video collaboration endpoints.
The new products are making video collaboration simpler and more cost-effective than ever. His demo included an illustration of Read More »
The other day, I went to the café to grab my lunch and notice something that got me thinking of an IT problem we’re going to see more and more.
I’m not a soccer sport fan but of course I am aware of the 2014 FIFA World Cup™ event that is happening.
Anyways, I saw a guy watching a live stream of the game between Iran and Nigeria on his mobile device and it got me thinking “I wonder how much bandwidth this thing is taking?”
All major sports event like the Superbowl, World Cup, NBA Finals, PGA tour, Olympics, etc. are streaming LIVE games and many people around the globe are watching the World Cup during business hours as its always 9 to 5 somewhere. Read More »
Accelerating organic growth across segments, products, and services is a prime objective for today’s banks. The rubber often hits the road with the account opening process. And that process can go flat, especially when a customer runs into difficulties that cause it to breakdown creating an undesired customer experience. Cisco and Ignite Sales know that those potholes can be avoided and that’s why we recently teamed up during the Save the Bank Challenge Technology Showcase at the American Banker Digital Bankers Summit, in Los Angeles, CA and demonstrated how cross-channel account opening is a core element of an engaging customer on-boarding experience.
Customers who have a great on-boarding experience are inclined to consider additional products or services from the bank and the best time to capitalize on this opportunity is at the point of sales, when they are already buying. With the Cisco and Ignite Sales solution, banks have an opportunity to make account opening the centerpiece of a compelling customer acquisition strategy. Our ‘Save the Bank’ demonstration showed an Omnichannel account opening process that closes the gap that all too often exists between digital channels and in the branch. Read More »
Well, we did it. For four days, May 19-22, our live video coverage on our home page included:
John Chambers keynote
Rob Lloyd keynote
Industry keynote — IoT
Guest keynote — Sal Kahn from Kahn Academy
Here are a few snapshots of what it looked like:
Now that the event is over, what did we learn — and where do we go from here?
Video is engaging. Over 7,000 people clicked on the spotlights to view the live streaming videos in just four days.
Video and screen size matter. The larger the screen, the longer the attention span. We delivered a fully responsive experience across PCs, tablets, smart phones and connected TVs and were able to track the attention span accordingly. It was the greatest on PCs (29 minutes), followed by tablets (12 minutes) and phones (8 minutes). There was a single view on a gaming console that lasted 28 minutes.
Video needs to be purpose-built. Personalization is key to increase engagement opportunities. Video is no different. It needs to create mutual value between the viewer and the business.
Video needs to be a priority. Partnerships and prioritization across IT, user experience, digital strategy, analytics and video teams are crucial to the success of your overall video strategy. The whole is greater than the sum of all parts.
Video requires innovation. We plan to explore new and exciting ways to leverage video on our Cisco.com homepage — and pull cross-functional teams together to help us test, experiment and innovate.
What are your discoveries around video? What have you found works and doesn’t work?