Content is one thing. Marketing is another. The two are straightforward on their own but significantly more complex when combined. What we do at TechWiseTV is content marketing. But its still a work in progress.
My friend Amy Lewis (@commsninja) tweeted an article by Tracy Vides on ‘How Content Marketing is Ruining your Business”
Got me thinking about how we really have to work on the marriage between these two terms.
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Tags: content marketing, marketing, TechWiseTV, video
Our latest episode is out! This one is all about the Contact Center and we spent a lot more time showing examples of Social Media integration. Everyone agrees that ‘the internets’ are a huge watering hole of opinions and valuable business data…but its overwhelming when trying to figure out just how you might leverage it. Now you can integrate all that goodness with the maturity of business relevant call center and all the process that implies.
Jimmy Ray shares his personal experience volunteering to work in an actual (non-Cisco) call center all night long to gain better experience for how we developed this show. Check out his blog for more details on this.
This show featured Packaged CCE (Contact Center Enterprise), Feature Rich Reporting, Finesse Agent, Social Miner and even a few field trips to see what Cisco is doing with their ‘Social Media Listening Center’ and a very cool mobile application we internally refer to as ‘Roadside Demo’ that will open your mind as to how mobile devices SHOULD be part of your Contact Center Strategy.
Tags: collaboration, contact center, Feature Rich Reporting, Finesse Agent, Jimmy Ray Purser, Packaged CCE (Contact Center Enterprise), remote expert, socialminer, TechWiseTV
I really do not why I don’t care much for Voice Over IP. It’s certainly technical. Heck man, if you’re stuck on QoS, go ask a voice geek. Resellers are begging for more voice engineers, so it’s a great career path. You can really do some very cool things with it that your end users just will love you for. Heck, if there’s a more visible direct impact to a business other than voice, I’d like to know what it is.
But still; when funding comes thru for a voice show I’m always thinking…”meh”… Which is funny because without a doubt our best and most award winning shows have been on voice! You’d think I’d love it right? Hey ya what? when was younger growing up in the hills of Tennessee (hereby referred to as God’s One True Love from henceforth) my first experience with hacking was on our telephone system with rapid hook switch tapping to become a tandem or punching thru busy signals was a real hoot. Of course the Capt’n introduced us to blue boxing and a splendid time was guaranteed for all…
Next week is a TechWiseTV taping week for us. Right now, this show has two things going against it; first off, it’s a voice show and second (and most important) it’s also an upgrade show. Yep folks, that’s right a push to get you to upgrade your CUCM.
Now look, we all have bills to pay so there always some level of butt kissing and boot licking that has to go on any show. Video is expensive. For me, I never ever ever promote ANYTHING on TechWiseTV that I would not be happy to stand by or even support in the future. I’m grateful TechWiseTV can do that. We turn down shows because we just do not believe it’s the best for the network. Like my Grandmother taught me all those years ago…”If ya ain’t got nuthin’ nice to say, then shut the friggen crap up goober…” Ah she was quite the wordsmith for sure.
I don’t know about y’all, but I am not a big upgrade person at all. Upgrading sucks worst then a going camping with your mother in law on Indy 500 race weekend and forgetting the beer. From and engineering view point; why fix something that isn’t broke? Upgrading means my hardware is going to be slower (if it’s compatible), my licensing is going to be really messed up, tech support is going to be worthless, major downtime, oh yeah…and this is voice? Namely Cisco voice, wholly friggen shnikasourus rex man! You need a PhD in CUCM licensing to figure that one out, plus my dial plan, migrating my DB…and you know what…that camping trip is looking better all the time now….
Robb and I designed this show to have the voice team prove us that we need to upgrade. To be honest, they better bring their “A” game. ‘Cause I ain’t buying it yet. TechWiseTV is unscripted and we do not see the content that our guests bring on the show beforehand. We like to keep it real and spontaneous. We just ask that slides have minimal words, no marketing or vision statement crap, any quote from any analysis puts you in Aldrich Ames status and removed from the set and have the slides in 16×9 format.
I’m bringing all of these doubts onto the set on Tuesday morning to see if they can address them. It’s still early, so if there is something you want to make sure we cover, toss in your comments before 16Jul13 and we’ll cover ‘um…then tune it see…upgrade or not?? In the meantime, anyone got a tent I can borrow?
Jimmy Ray Purser
Trivia File Transfer Protocol
A pound of feathers weighs more than a pound of gold. This is because feathers are measured in avoirdupois weight which is 16 ounces per pound and gold is weighed in troy weight which is 12 ounces per pound.
Tags: Cisco, CUCM, Jimmy Ray Purser, robb boyd, TechWiseTV, twtv, voip
Hi All! This is the first of what I’m hoping will be a weekly recap for the new Enterprise Networks. In this video I give a very short summary of what happened this last week, then I get to do two quick interviews with our TechWiseTV heroes Jimmy Ray Purser and Robb Boyd! Finally, we have an announcement on what we’ll be covering next week. After the jump, I’ve got all the links to things mentioned during the recap. Let me know what you think of this first video!
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Tags: Cisco, enterprise networks, GameChanger, TechWiseTV, twtv, video, Weekly Review
Most of us have the ability to work in different places these days. I am personally very mobile. I love all my little tools – I carry my Air, iPad and iPhone plus a few other bits whereever I go. Now, just because I can work anywhere does not mean that I always like to. Depends on what I need to get done. My home office space is my ideal working environment. This is the one spot I have invested the most time in making comfortable for me and as such, this is where I do my best work. For you, it may be your office at work.
I had never given much thought to why I like this space the most..it seems obvious…but one item that makes this spot ideal: my desk phone.
My desk phone is large, reliable and comfortable. It has an easy interface, great speakerphone and a good headset always attached. This communication device, sitting right next to my iMac, makes communication rich and easy. When I sit here – I can get anything done. Anything.
So as silly as it seemed when I first heard it, the idea that Cisco was investing in the deskphone, now makes sense. Mobile phones, tablets..these are all obvious, well worn markets with lots of people fighting for a toe-hold. The desk phone? How delightfully contrarian. Cisco is really good in the business space..selling to consumers…not so much. But the enteprise…at all levels…have very unique needs.
Cisco’s move with the DX650 is brave, and based on what I have seen…really smart.
Tags: Cisco Cius, Cisco Desktop Collaboration Experience DX650, Cius, collaboration, desk phone, desktop, dx650, TechWiseTV